You ever seen that bell curve meme image?

The one poking fun at people who get overly complicated with whatever they're doing.

This one...

I feel like the older I get, the more I see this play out.

Not long back I was speaking to someone who had the most complex funnel I've ever seen.

They had multiple ads running and multiple tests on each one testing every element they could think of.

Their funnel was primarily video, and they were tracking watch time to set up things like...

• If they watch 25% then they get this follow-up sequence.
• If they watch over 50%, they get this sequence
• If they click on this link, we then send that video

The actual sales mechanism on the back end was complex as hell, multiple touchpoints, follow-ups, and promotions.

And... surprise surprise... they were struggling to understand how to scale things and fill in the gaps that led to lost revenue.

Too much going on and too many points of failure.

On the other had, I've spoken to people who are pulling 7 figures with a simple system of...

FB ads > VSL > Sales sequence > Book a call.

Sometimes, simple scales.

A lot of folk wanna show you how smart they are by simply overcomplicating things.

But it creates too many points of failure making it an unwieldy beast to manage and maintain.

Of course there's nuance in any strategy, but often, keeping it simple is the easiest way to start seeing better results.

Don't overcomplicate things. Instead, look for a direct way of getting your offer in front of your ICP.

Then, do that one thing consistently.

Any Qs on how to do this, check the links below or hit reply.

Pete "KISS" Boyle