I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
$1 products are NOT the end goal
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Hey Reader, You might be sick to death of hearing me harp on about $1 products and how they're the best way to filter freebie seekers vs buyers. That’s great—but let’s get real for a second. If you think crafting a $1 product system is a complete business, you’re leaving a lot of money on the table. Most people completely misunderstand the real purpose of $1 Products. self-liquidating offers. They think the goal is to make $100, $200, or even $1,000 per day from their $1 product. The true purpose of an SLO? To find buyers at cost, so you can turn them into high-ticket clients and repeat customers. I recorded a video breaking this down—showing you exactly why a $1 product alone won’t get you where you want to be, and what you need to do instead. This is the shift that separates those who scale from those who stay stuck. Go watch it now, Pete "$1 products are just the start" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Hey Reader, If you’ve been following along, you now have a clear path for turning low-ticket buyers into high-ticket clients. But there’s one question left: how do you scale this? Most people think ads are the easy answer. They throw money at Facebook, Google, or YouTube, expecting leads and buyers to roll in. Instead, they end up burning cash and saying, “Ads don’t work for me.” That’s because they run ads too soon—or without the right system behind them. In today’s video, I break down: ✅...
Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold. They...
Hey Reader, At this point, you understand that turning buyers into high-ticket clients isn’t as simple as sending them another pitch. There’s a structured way to remove their hesitations and make them feel comfortable taking that next step. When we pulled in nearly $14,000 from a dormant list, we didn’t do it by shouting “Buy now” over and over again. We did it by systematically removing every hesitation stopping them from saying yes. This process works because different people have different...