I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
$1 products are NOT the end goal
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Hey Reader, You might be sick to death of hearing me harp on about $1 products and how they're the best way to filter freebie seekers vs buyers. That’s great—but let’s get real for a second. If you think crafting a $1 product system is a complete business, you’re leaving a lot of money on the table. Most people completely misunderstand the real purpose of $1 Products. self-liquidating offers. They think the goal is to make $100, $200, or even $1,000 per day from their $1 product. The true purpose of an SLO? To find buyers at cost, so you can turn them into high-ticket clients and repeat customers. I recorded a video breaking this down—showing you exactly why a $1 product alone won’t get you where you want to be, and what you need to do instead. This is the shift that separates those who scale from those who stay stuck. Go watch it now, Pete "$1 products are just the start" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! I'm taking a little break from emailing from tomorrow thanks to Christmas. If you're also celebrating, I hope you have a good one. But, before I go, I wanted to ask a Q that's heled me analyse what I'm doing and, more importantly, what I will be doing in 2026. That question is... "Are you aiming high enough or thinking big enough?" Cause I know I haven't. 2025 has been a hard year for so many people running businesses. Sales are down. Resistance is up. Stress is higher than ever before....
Yo, I recently shared this in GM+ (you can join us here for more convos on these topics), but also thought it might be useful for anyone who's thinking of testing ads for the first time, or growing to different platforms in the new year. ----- Wanted to share some of the things I’ve been working on with ads recently. This might be a long one. A little background. A couple of months back, I wanted to see if I could move some ad spend over to Google properties. A few reasons... Google has a...
This is the final note before I stop mentioning The Monthly Offer System this year. We're almost at Christmas and, right now, my focus is gonna be on family stuff and trying to relax a little. So, this is the final email I'll send over this. If you want a clear system for... Knowing what to sell each month Activating buyers consistently And making high-ticket sales easier The Monthly Offer System is available now. It’s $47 for lifetime access. No subscription.No obligation to buy anything...