I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
$1 products are NOT the end goal
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Hey Reader, You might be sick to death of hearing me harp on about $1 products and how they're the best way to filter freebie seekers vs buyers. That’s great—but let’s get real for a second. If you think crafting a $1 product system is a complete business, you’re leaving a lot of money on the table. Most people completely misunderstand the real purpose of $1 Products. self-liquidating offers. They think the goal is to make $100, $200, or even $1,000 per day from their $1 product. The true purpose of an SLO? To find buyers at cost, so you can turn them into high-ticket clients and repeat customers. I recorded a video breaking this down—showing you exactly why a $1 product alone won’t get you where you want to be, and what you need to do instead. This is the shift that separates those who scale from those who stay stuck. Go watch it now, Pete "$1 products are just the start" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yesterday I talked about what a bad offer does to your business — and to you. Today, I want to flip that and talk about what insanely profitable offers actually have in common. Because they’re not clever. And they’re definitely not built around hustle. In fact, I'd argue that... Great offers don’t rely on you as the facilitator. If the results depend on your personal effort, time, or constant involvement, you’ll hit a ceiling fast. You can do well like that. I know guys pulling around 7-figs...
Yesterday I said this year only really changes if the offer does. Today, I want to be blunt about what happens when the offer isn’t right. This isn’t theory. I’ve personally dragged dying offers way longer than I should have, burning time, money, and energy trying to force something that wasn’t working. When you're in that place, the offer doens't just hurt your business. It leaks into everything else. Within the business, it usually looks like this... ... You’re always “working on...
Welcome to the first full work week of 2026. If you’re coming into the year unhappy with how 2025 finished, or you’re like me and want this year to be materially better, this matters. This is the time of year when everyone is... ... buying a new planner... mapping out their “path to success”... deciding which actions are finally going to turn their life around. But when you actually look at what people plan, it’s almost always too small to create real change. I’m already seeing posts about...