I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
$1 products are NOT the end goal
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Hey Reader, You might be sick to death of hearing me harp on about $1 products and how they're the best way to filter freebie seekers vs buyers. That’s great—but let’s get real for a second. If you think crafting a $1 product system is a complete business, you’re leaving a lot of money on the table. Most people completely misunderstand the real purpose of $1 Products. self-liquidating offers. They think the goal is to make $100, $200, or even $1,000 per day from their $1 product. The true purpose of an SLO? To find buyers at cost, so you can turn them into high-ticket clients and repeat customers. I recorded a video breaking this down—showing you exactly why a $1 product alone won’t get you where you want to be, and what you need to do instead. This is the shift that separates those who scale from those who stay stuck. Go watch it now, Pete "$1 products are just the start" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo, Years back, my laptop screen suddenly stopped working. The machine itself worked fine, but the screen just gave up one day. Not an issue as I'm a double-screen kinda guy. I just dropped down to one screen for a few days. Anyway, fortunately for me, I'd just had a big invoice paid. So I trotted off to the Apple store to buy a replacement. And for the next three weeks, I lived in this weird state of fear. I'd just dropped thousands on a new laptop… at a time when my revenue was super lumpy....
This is it. Final email. Final reminder.Final chance. If you want the BFCM deal, the one where I build your funnel plan for you, this is the last window. After tonight, it’s gone and... ... the blueprint goes back up to full price... GM+ doubles in price... the bonuses disappear as offers But, if you do join by midnight tonight, here's what you get for only $47 Your first month of GM+ at 50% off - $99 / month A custom-built funnel plan (traffic, offers, pricing, upsells — the full model) -...
Let’s not dress this up. If your revenue didn’t grow this year, it wasn’t... ... the algorithm... your niche... buyer psychology magically shifting overnight.... “summer slowdown” or “Q4 fatigue”. It was your model. The game changed, and most people didn’t. Case in point for this. I know a guy whose entire business is webinars. He sells them, teaches them, built his whole identity on them. This year? His numbers tanked and he intrduced a new "$47 webinar" to validate serious buyers. I know...