I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
$1 products are NOT the end goal
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Hey Reader, You might be sick to death of hearing me harp on about $1 products and how they're the best way to filter freebie seekers vs buyers. That’s great—but let’s get real for a second. If you think crafting a $1 product system is a complete business, you’re leaving a lot of money on the table. Most people completely misunderstand the real purpose of $1 Products. self-liquidating offers. They think the goal is to make $100, $200, or even $1,000 per day from their $1 product. The true purpose of an SLO? To find buyers at cost, so you can turn them into high-ticket clients and repeat customers. I recorded a video breaking this down—showing you exactly why a $1 product alone won’t get you where you want to be, and what you need to do instead. This is the shift that separates those who scale from those who stay stuck. Go watch it now, Pete "$1 products are just the start" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
How important is design for you? As in, you see two ads... One is well designed The other is a basic Canva template ... which one do you click on? And when you get to the sales page, do you prefer... A basic design that doesn't have that high-end veneer Something that looks swish and has obviously had a pro make sure it's pixel-perfect Which one of these approaches will build more trust with you? It's a genuine question I have and I'd love it if you hit reply to let me know. Why am I asking?...
This is it. Write Yourself Rich closes tonight at 10pm Eastern. If you’ve been sitting on the fence, thinking, “I’ll do it next round…” I dunno if there will be a "next round" of this. Which means... No more live coaching.No more access.No more chance to work with Chris directly for 8 weeks. After tonight, the doors shut and you’re back to figuring it out on your own, the same complexity, same grind, same guesswork. Here’s what you’re missing if you don’t join... A simple, proven system that...
There’s probably way too many courses out there promising to “fix your bizniz.” You’ve probably bought a few (I know I have). But most of them give you videos and templates… and then leave you to figure it all out on your own. Chris's Write Yourself Rich ain't that. When you join Write Yourself Rich, you will get the usual DIY course elements we all know. The kind of stuff you can consume in your own time to understand WHY something works. Which is still pretty damn useful. But honestly,...