I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
$1 products are NOT the end goal
|
Hey Reader, You might be sick to death of hearing me harp on about $1 products and how they're the best way to filter freebie seekers vs buyers. That’s great—but let’s get real for a second. If you think crafting a $1 product system is a complete business, you’re leaving a lot of money on the table. Most people completely misunderstand the real purpose of $1 Products. self-liquidating offers. They think the goal is to make $100, $200, or even $1,000 per day from their $1 product. The true purpose of an SLO? To find buyers at cost, so you can turn them into high-ticket clients and repeat customers. I recorded a video breaking this down—showing you exactly why a $1 product alone won’t get you where you want to be, and what you need to do instead. This is the shift that separates those who scale from those who stay stuck. Go watch it now, Pete "$1 products are just the start" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
I’m curious... What AI are you actually using? Or are you just "collecting" subscriptions? We’ve been debating this in GM+ lately because, frankly, the shine has worn off OpenAI for me. To give you some context, I’ve been an OpenAI power user since the start. But the 5.2 release? It’s woeful. I spend more time arguing with the "Custom GPTs" than I do getting actual work done. I guess they told it to stop being so sycophantic, now it's like a petulant little kid who doesn't like when you tell...
Yo! Quick one today. Curious about the one thing you’re stuck on right now when it comes to growth? Not tactics like running an ad, but the actual problem that’s slowing things down. I’m doing a bit of free thinking this week and replying personally. If you’re clear, just reply and tell me... ... what you’re trying to scale... what’s not working... what you’ve already tried... what you want to achieve No pitch on the back end of this. This just helps me see patterns and build the right stuff....
Yo, Quick heads up before I wrap up this instance of HVO. High Value Offers closes tonight. And I want to be clear about what this decision actually is. This isn’t about buying a course. It’s about whether you keep guessing. Because if nothing changes, here’s what probably happens... ... You come up with another idea.... You talk yourself into it.... You spend weeks building.... You launch. And then you’re right back where you are now, trying to work out why it didn’t land. Not because you’re...