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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Featured Post

Does design matter?

How important is design for you? As in, you see two ads... One is well designed The other is a basic Canva template ... which one do you click on? And when you get to the sales page, do you prefer... A basic design that doesn't have that high-end veneer Something that looks swish and has obviously had a pro make sure it's pixel-perfect Which one of these approaches will build more trust with you? It's a genuine question I have and I'd love it if you hit reply to let me know. Why am I asking?...

This is it. Write Yourself Rich closes tonight at 10pm Eastern. If you’ve been sitting on the fence, thinking, “I’ll do it next round…” I dunno if there will be a "next round" of this. Which means... No more live coaching.No more access.No more chance to work with Chris directly for 8 weeks. After tonight, the doors shut and you’re back to figuring it out on your own, the same complexity, same grind, same guesswork. Here’s what you’re missing if you don’t join... A simple, proven system that...

There’s probably way too many courses out there promising to “fix your bizniz.” You’ve probably bought a few (I know I have). But most of them give you videos and templates… and then leave you to figure it all out on your own. Chris's Write Yourself Rich ain't that. When you join Write Yourself Rich, you will get the usual DIY course elements we all know. The kind of stuff you can consume in your own time to understand WHY something works. Which is still pretty damn useful. But honestly,...

I'm gonna start this off with a big ol' caveat. I like AI, I use it everyday. I build AI agents to help others. But there are some things I refuse to outsource to the various AI Petes I've built. One of those is these daily emails. And here's why. First off, these things only take me about 10-15 minutes to write. And AI honestly take sme longer. I prompt it. it writes. But the angle is slightly wrong. So I re prompt it. The angle now is closer. But the tone is wrong. So I re prompt it. And...

Leverage and trust. These are the two big lever pulls for growth in 2025. And there’s one channel that pulls both better than anything else: email. (If you want to learn how to pull those levers harder than any of your competition, go learn from one of the best in the game - Chris Orzechowski). Let's break it down. First of all, trust. We're in a trust recession. Sales are harder, resistance is higher, competition is fiercer. You've got to earn trust fast and keep it. Social can’t do that...

Yo! growing an audience is the biggest difference I see in those who "make it" and those who have cracking offers but struggle to get them to sell. My mate Chriz Orzechowski is doing a workshop in just a few hours that will help you understand what it takes to grow a million dollar email list. If you want to get direct, live instruction in what is arguably the most valuable skill for online business, sign up to the workshop below. Learn how to grow a 7-figure list here In it, Chris will...

I'm gonna blow your mind with some insight that's never been heard before int he world of online marketing... The money... ... is in... ... the... ... LIST... Ground breaking, right? And definitely something you've never heard before 😐. Thing is, while this advice is played out, it's 100% true. And I'll prove it with some real-world stories. Before I do - if you want to grow a better list, my mate Chris Orzechowski is doing a workshop on Monday explaining how to grow a million dollar list for...

I feel like I'm constantly harping on about the 3 rules of revenue growth. But, with good reason. If you wanna grow revenue, these are the only 3 things you should be focusing on. Attract more customers Increase transaction value Increase number of repeat purchases Do that, and that revenue number you keep looking at will go up. Of course, it's not as simple as knowing this is what it takes. There's systems, processes, approaches, hacks, and all that jazz you've gotta focus on. And this is...

If we’re being honest, the smart among us are only really interested in the high-ticket clients. The people who are ready, willing, and able to spend big bucks. Thing is, the prospects ready to drop that kind of cash right now with you is like 1-3% of your entire market. In other words, they’re hard to find, the competition for them is high, and they’re almost spoilt for choice. We were speaking about this in the GM+ office hours call the other day. A lot of folk get caught up chasing the...

The online biz industry goes through phases of promises and goals. Years back, it was all about “6-figure years.”Then came the “$10k months.”Now? Everyone’s chasing “$1M per year” as a lean solo business. I've worked with a tonne of folk over the years and can count on one hand how many have actually managed to achieve this. And the ones who did? They weren’t chasing trends. They mastered the fundamentals... ... Find the buyers... Build the relationship... Sell them something... Rinse and...