Growth Models

All week I've been banging on about the sale being the last step. So here's mine, and I'll keep it short. Applications for the October Growth Models Accelerator close today. We start on Monday the 12th, and that's the only reason there's a deadline. It's for you if you've got something that sells, but it's not growing as fast as you want, and every sale feels like more of a push than it should. It's my growth model, installed in your business, with me checking every step. ... Month one, we go...

Back in the day, I showed a bit of interest in working with a fairly well-known name in the space. Nothing serious. I was just having a look. But they got my number. And for weeks after that, my phone didn't stop. Call after call, all high-pressure, and each one came with some kind of fake scarcity. ... "Well, if you buy now I can lock you in before the price increases by another $4k."... "We're running a special right now where if you buy, you get added to a special call with the...

You're on a call with someone who's a perfect fit for what you sell. They've been following your stuff for a while. They nod along as you walk them through it, and they ask a tonne of questions on everything from the price, the delivery, the process, the guarantees, duration etc etc etc. It all sounds good. But when you get to the big ol question at the end of the call you're hit with the dreaded. "Let me have a think about it and get back to you." Needless to say, they don't get back to you....

There's a guy whose system I've been breaking down recently. The chap sells a $30k engagement, and... ... he doesn't use a sales call. Which goes against like all of the marketing advice you'll see. The basic approach to choosing your sales mechanism is based on price for a lot of people. The more expensive, the more you need a human connection. Yet, this fella is selling $30k of services with 0 sales calls and he's doing $1.6M a month like that. So what does he use? A really basic sales...

I'm taking on 4 more businesses in the Growth Models Accelerator for October. It's my growth model, installed in your business, with me checking every step. Applications close on Friday 9 October, and we start on Monday the 12th. Want one of the places? → See the details and apply here Speak soon,Pete "4 places" Boyle

The people reading my emails tend to fall into one of two camps. A. Things are going well. You've got something that sells, it's growing, and you've got a bit of breathing room. If that's you, nice one. Keep doing what you're doing. B. You've got something that works, but it's not growing as fast as you want. And these folk are doing more than ever... … more ads running… more emails going out… more content posted… a new tactic every month And yet nothing's really adding to the money you keep....

I spend a lot of time looking at others in the online marketing space to see what's working and what's not. And I stumbled upon someone whose main offer is around $25-30K for the full engagement. But... they just sent me an email trying to get people to buy a $100 offer. Why would you try and sell the $100 offer when you're really trying to make $25k? Makes no sense right? Well, it's all to do with activation of buyers. Cause there's a huge difference between freebie seekers and buyer leads....