Yo! Quick one today as it's a Sunday and I'm trying to take it a little easier today. Black Friday is coming up. If you have a list of people who could fit into the below... Coaches Consultants Service providers Entrepreneurs Info product creators ... and you wanna make some easy moolah over the BFCM period, hit reply and let me know. I'm looking at onboarding a few new affiliates for the $1 Product Challenge. The offer is proven with other affiliates and my own cold traffic. All the swipe...
4 days ago • 1 min read
My goal for the last few months has been to become a better operator when it comes to ads. After all, if you understand the systems and processes to put $1 into advertising and get $1+ back, you can scale any offer. The fundamentals remain true across different ad platforms and so, when you've got the fundamentals down, you're good to go with any offer. You've just gotta learn the tactical approach for a new platform. One of the people I've been learning from is a lady called Evelyn Weiss....
6 days ago • 2 min read
I've done a few consultations recently where the entrepreneurs have had the same issue. And last night, I spent an hour and a half on the phone with a founder friend about exactly the same topic. It's the core reason why a lot of people can't scale their business. These folk will jump into things like ads, organic content, or cold outreach. They'll get zero results and think they just need to get better ad ats or whatever. Here's the thing though. Most of the time, if your marketing ain't...
7 days ago • 1 min read
If you're stuck in the "I need a following first to make money" mindset, this is for you. A couple of days back, I stumbled on this post on Reddit. This dude built an app, set it out there for free, and got 250,000 users. He's hit the dream a lot of the content creators out there aim for. Big audience, engagement, and "intent", right? But, if you read the post, you'll see he went from 70,000 active users to 400 customers that make him $1600 / month. Likely not enough to cover his costs for...
9 days ago • 2 min read
Here's a snippet from a post I recently made in the community. If you wanna read the breakdown and my thoughts, click here for the full post. ----------- Ever heard of the rule of 7? It’s basically the idea that your prospect needs to see your offer, ad, promotion, business or whatever 7 times before they feel comfortable making a purchase. A lot of marketing advice, strategy, and tactics have been built around this over the last few decades. But, what if it’s all BS? Stumbled across what can...
10 days ago • 1 min read
Turning 1 dollar into 2 is far easier than 0 into 1. And yet, folk are still focusing on that 0 to one. Yesterday I broke down the simple thought process and system to craft a compelling upsell that increases the AoV of each customer coming through. Today I want to build on that and talk about how to craft a decent upsell page. This is the basic flow I've used to help convert anywhere between 10% and 15% of customers to an upsell immediately. Which, depending on your offer and markering,...
14 days ago • 1 min read
Feels like the topic of the day for me is upsells. On 2 calls this AM upsells were the primary focus for getting a good funnel up and running. And, in GM+, I did some video feedback to help improve the take rate of an upsell (you can get the same kind of feedback for your biz by joining here). If that wasn't enough, I recently added a new course in GM+ about SLOs where I go into detail on some of the details about pricing structures for effective upsells. I thought I'd take a second and talk...
15 days ago • 1 min read
I recently added a new course on SLOs (self-liquidating offers) to the GM+ Community (you can get access to it here). But I wanted to share what I see as the most common mistake people make that stops their SLO from ever being successful. It's the same mistake a marketer I recently met with was about to make when launching their new offer. The error? Offering too much. Look, the whole point of an SLO or low cost offer is to quickly solve a small, painful problem the user has. And yet I still...
16 days ago • 1 min read
Yo! I noticed that, at some time in the past month or so, you checked out the $1 Product Challenge but decided not to buy. Which is cool. This ain't a hard sell from me. What it is, is a short notice. I'm playing around with the pricing for some new ads I'm setting up on the $1 PC. And, for the time being I'm testing it at it's original price of... ... you guessed it. $1. So, if you want to jump into the challenge and learn how to set up profitable products that identify the serious buyers,...
16 days ago • 1 min read