You ever see those YT vids and social posts for people trying to set up an SMMA (social media marketing agency)? Usually young chaps claiming to pull 5 or 6-figure months through the power of mass outreach. Their MO? DM as many people as possible, book as many calls as possible, a hard sales push to all those people to close some deals. They'll show an image of their calendar and it looks like some sort of multi-coloured Jenga bullshit where they don't even have 2 minutes free to grap a...
1 day ago • 1 min read
Stumbled on this post yesterday on X. Can't say I disagree. But it's also not the whole truth. Next month in the GM+ Community we're doing a self-liquidating offer (SLO) month. Basically setting up the kind of offer the guy above is talking about (you can learn more about it here) With an SLO, you create an offer that enables you to pay $1 for ads and, in return, you get at least $1 back. The result is the ability to scale. The only limit is your skill in setting it up and your bravery when...
5 days ago • 2 min read
In the past week I've had a couple of people mention that they want a little extra help in setting up an SLO - or self-liquiating offer. They're sometimes also called things like a tripwire product, or low-ticket offer. I love 'em and can understand why people want to set one up. Once you've got a decent one established, it results in some cool things like... Sorting the givers from the takers in your audience so you can focus on the people who drive profit Increasing engagement within your...
6 days ago • 1 min read
I've had a lot of businesses, offers, and ideas fail over the years. Some of 'em I still think are pretty good ideas and, if I'd approached it differently, could have worked. What would I do differently? I'd do it all faster. But in a smart way. For years I was doing things the "right" way. I was... Writing blog posts Creating social promotions Doing outreach to open dialogues with potential customers Offering as much free value as possible to then try and convert the freebie seekers And it...
7 days ago • 2 min read
Is it possible to run profitable ads if you don't have a big ol' marketing budget? Yup. I've got a campaign that's generating profit at only £3 per day. Here's how. Before I get into the deets, I should also say that this is a great method for "higher threat" offers like recurring fee products where there's a longer consideration cycle (I recently did an analysis in GM+ on someone who'd making money hand over fist with this). Look, part of running ads is testing the market. You might lose a...
8 days ago • 3 min read
I see a lot of people do those "how would you sign a client in 1 week" type posts on social. A few of my favourites recently are... "I need to make $10k by EoD tomorrow to pay bills" "Gun to your head, you have to sign a client in a week. How do you do it?" How can I hit $10k / months in the next month? I'm not sure why $10k months has become the go-to number, but that's beside the point. I'm also not sure if theyr'e in desperate need of cash, or it's just engagement bait. Anyway, I'd had...
11 days ago • 3 min read
A couple of days back I caught some criticism for saying that free lead magnets just aren't good enough. It was the usual spiel from me. People who pay once will pay again. Low ticket offers build a more engaged list. Yada yada yada. Well, someone took umbrage with and decided to message me about how wrong I was. Which is cool. You have your opinions, I have mine. I'm not so precious that I can't hear and consider another viewpoint. It doesn't bother me because I've seen how low-ticket offers...
12 days ago • 1 min read
I'm cooking something up and I've got a question. Imagine you've got 1 month. 4 weeks. 30 days. 730 hours. In that time, you set yourself a goal to do something that will have a positive impact on your business. It could be anything from... Crafting a new offer Building a new funnel Creating an ad campaign Booking in 20 sales calls Increasing the LTV of your existing customers Writing a book to use to bring in more customers It might seem like a tall order, right? However, you've got a secret...
13 days ago • 1 min read
I've started doing this thing in the GM+ Community where I set aside a few hours every week and offer video feedback. You send few key pieces of info and a link to what you want reviewed or audited. Then, I record a personalised feedback video as a response so you've got some ideas on how I'd try to remove the problem and get growth back on track. I've just hit publish on this week's post. However, this week I'm opening it to everyone. So, if you're facing a problem you don't know how to...
14 days ago • 1 min read