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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Featured Post

How I built a funnel in 3 days

Yo! The other day I mentioned how I'd spent the weekend building out a new funnel in a new industry to see if I could do it in a new industry. A couple of folk said they'd be interested in a workshop/course/behind the scenes look at it. So, I've created a full workshop for it here. Check out the workshop It's $47 and inside, you'll get... A 1-hour behind-the-scenes look at the step-by-step method I used to create this funnel Access to a Custom GPT to help you identify and plan out your offer...

Morning! My AI Ads have been running for about 18 hours maybe now and I'm seeing the data come back in. I'll break it down in this but, if you don't wanna read the whole thing, here's the highlights... No sales yet :( Ads are doing well Better than average CTR Reasonable CPC which should come down Spend is still way below my targeted CPA for this campaign Ok, now into the details. So whenever I'm running meta ads there's a few things I'm always looking for. Obviously everything is judged...

Yesterday I mentioned how I'd built a whole front end marketing funnel in 2 days thanks to AI. (I also asked if you wanted some form of course on this and you said yes - so keep an eye out for that soon). Well, today I'm setting up ads to market that new funnel. And to help me, I created an AI ad creative agent. And it's wayyy better than I thought it would be. I just published a YT video showing how it actually works. if you don't want to watch that, then below I've dropped the actual...

I've never been good at turning off over the weekend. The weekend just been was no different. Over the 2 days I spent about 3-4 hours per day at my laptop. Why? I want to see if I can grow a new business in an industry where I have nothing - no connections, presence, or even experience. So, over those 2 days I used the... ... templates... systems... AI agents ... I've created to get the ball rolling. And in aound 8 hours of work, I created an entire front end funnel for a new niche. We're...

Spoiler alert: This email is all about a better way to build trust and front-load your funnel with the right audience for better ads. My good mate Adriana has a cool, free Audience Accelerator guide to help you build a better audience. You can grab it by clicking below. Strategic AF by Adriana Tica Tired of marketing advice that’s either obvious or outright shady? Strategic AF flips the script. It's the only newsletter that treats solopreneurs, founders, and marketers like grown-ups, not...

Yo! If you saw yesterday’s email, you’ll know I’m doubling down on growing my YouTube. One big reason? Video content is stupid versatile. FB ads and Insta posts are cool, but they usually die on the platform they’re made for. YouTube? That’s different. A couple weeks ago, I built a system using some custom AI agents. Now, in 60-90 minutes a week, I can: Plan a YouTube video Script it Record it Edit it Optimise it for YT reach Chop it into 7–10 shorts Turn it into 7–10 long-form text posts...

For the better part of last year I dove into my own FB ad campaigns. Why? Cause I kept seeing people in groups, communities, and within my network who were posting how well the platform was working for them. So, jumped in with both feet and - got pretty damn good. I had an unfair advantage as I'd run them for clients in the past. However, over the last few months I've been toying with the idea of leaving FB behind and taking my ad spend somewhere new. It might seem odd. Especially as... My ad...

I’ve been holding space on my calendar this past week in case you wanted in on working 1:1 with me. But we’re at the end now. So I figured I’d ask... Should I release your spot? No hard feelings if the timing’s not right. I only take on a few 1:1 clients at once, and this isn’t something I keep open constantly. You’ve had the proof.You’ve seen how the model works.You know what’s included, what it costs, and what it can do when it’s implemented properly. The only question left is whether...

In a fair world, the best product would win. But we don’t live in that world. In the real world, the brand with the best distribution tends to win. Or more accurately... the brand that can spend more to get in front of people. Here’s what I mean. Picture 2 different brands. Brand A can spend $100 to acquire a customer. Brand B can spend $200 to acquire a customer. These two brands have... ... The same market.... Similar offers.... The same channels. The only meaningful difference is that...

Yo, Quick final reminder — today’s your last chance to grab one of the remaining 1:1 slots. After tonight, I’m closing the calendar and setting my 1:1 page back to an application waitlist. If you’ve ever launched a product or opened the doors to an offer, you know what I’m about to say is 100% true. As soon as doors close, you get hit with a barrage of emails from people asking… “Hey, is this still available?” Or something similar. And 99% of the time… it’s not. If you’ve been watching this...