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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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I'm cookin...

Yo! I'm cooking a little something up over here. And I'm looking at how I can better help you. Hit reply and let me know what the biggest issue you're facing in your biz is right now and I'll respond with some freebie advice. Pete How can I help you? Want a little more direct help from me? Here's a few ways I could help out. Join the GM Plus Community for monthly challenges to grow your business (or join the free community here) Join the $1000 from a $1 product challenge to set up a brand...

4 days ago • 1 min read

If you've been thinking of setting up an "easy" revenue stream, read this. I just got back from a wedding. In the hotel, I was wasting time going through some YouTube shorts that focus on side hustles. More than a few were focusing on easy-to-set-up revenue streams, like print-on-demand (PoD). First up, all of the influencers used the same PoD software, so it's an obvious influencer marketing play rather than people sharing how they use it. Second, it's hard to make good money off PoD,...

6 days ago • 1 min read

Yo! I'm writing this sat in the lounge at JFK Airport waiting for a flight back to the Big Smoke. I'm looking to work with some more folks in a 1-2-1 setting starting any time over the next few weeks. What will we do? Set up a profit-driving, scalable $1 product challenge for you. Here's a few details... Industry - doesn't matter but this works really well with info products and/or consulting/services. Who you are? - Someone with an audience of 1000+ people or someone who's willing to put in...

7 days ago • 1 min read

"I'm finding it's not working as well anymore... it's easier, but the results are pretty bad." This is what a FB ad specialist said to me the other day on a consulting call. What were we talking about? Free lead magnets. And this isn't the only person who's said this to me in the last few weeks. A coaching student was running ads to a free ebook. They managed to get a tonne of leads, but couldn't sell them their new product. With each week my belief in offering freebies for lead gen dies off...

12 days ago • 1 min read

Had someone reach out after yesterday's email about the idea of using FE offers to attract leads at cost (or slight profit) and build a list of buyers. They said... "Hey Pete, I'm not sure I get it. The image has you making sales at $30ish, and you said the average value of a customer is $49. How does that work with your $1 offers?" A couple of things to note here. 1, the $1 product pricing is to help validate the idea. Once you've sold some and can prove people will pay, it's about figuring...

13 days ago • 1 min read

What's the fastest way to grow your email list? I've seen growth with everything from creating content to doing partnerships with people. But let's face it. These are not the fastest way to grow. Content takes a while to spin up and to get good results. Partnerships are hit or miss. The best way to grow your list consistently? Buy subscribers. Simple as that. Here's the thing. Buying leads is a big risk. Especially if you're working on a tight budget. A lot of people use ads to drive traffic...

14 days ago • 1 min read

Sorry to tell you, but no one knows 100% what's gonna work to move the needle. Sure, there are people with more experience who can steer you away from obviously bad decisions and towards approaches more likely to work. But no one can call a winner 100% of the time. If you look at most success stories (the real ones, not the simplified fluff pieces people write about their success), the majority of them come down to "we tried loads of stuff and then doubled down on what worked. Each new...

19 days ago • 1 min read

There was a time when I made the lion's share of my income through cold outreach. What I learned that worked included... Keep it short Open a dialogue Explain clearly what the offer is and what's in it for the recipient It's always going to be a numbers game, but following the above three rules made sure I got better results than most. Yesterday, I got a really bad outreach email. Usually, I ignore and move on with my day. But this guy also booked a slot in my calendar through a hidden link....

20 days ago • 1 min read

I’m running a job ad on UpWork right now to see if we can bring the Custom GPTs I’ve created into the community. It’s been a while since I’ve hired through UpWork, but I am amazed at how far the bar has lowered in just a year or two. I’ve always had some immediate disqualifications that help me avoid the real low-value providers. But thanks to AI, it feels like I’m gonna be filtering more people. Within minutes of adding this job posting I had 9 applications (up to 14 as I write this). Most...

21 days ago • 1 min read

Fresh off the back of the workshop yesterday with Adriana around growing an audience without using rented audience platforms like social media and Google, I spotted this. Lily Ray 😏 @lilyraynyc I've got some bad news for affiliate/product review sites. It is not looking good with this Google update. I just dug into several examples where The Wirecutter, arguably the best product review site (section) on the internet, has lost positions in the last 2 weeks. The drops…...

24 days ago • 1 min read
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