Growth Models

It's only the last few weeks I've really been taking Instagram seriously for organic. I'm posting there like 4-5 times per day right now, and still, the vast majority of my posts only get around 200 views. Which is pathetically low, right? However, within the mix, I've had some posts that have generated some big numbers. Stuff like.. ... One post getting 12k+ views, 600+ engagements, and 200+ followers... One post getting comments that my comment-to-Dm system turns into leads and sales... One...

You want to be known for one thing. That’s how people remember you, and how they know what to come to you for. But talking about the same thing every day is hard... and can honestly be a little boring. Say you’re an ads person. You can only post “growth is easier with ads” so many times before people scroll straight past you. And you'll likely only manage a few weeks before you wanna scratch your eyes out with boredom. So most people end up doing one of two things... ... they post less, cause...

Someone in GM+ asked me this week if there’s anything else he can do to grow his social channels, other than just post more often. Cause most of the advice out there is to simply... ... Like other people’s posts... Repost stuff... Send out follow requests But take a second to think about that, right? Is this really gonna help you? No. I've done that kind of stuff for years, and while your impressions might go up a bit, you don't see a noticeable increase in sales etc. If anything, all you're...

They're coming to cancel me for being a terrible boss. And I have to hold my hands up on this one. Last night, I sat down with my wife to eat. But, before I did, I instructed, nay, demanded, my editor to work through their evening. To give up any and all plans they had because I wanted my new YT video edited and ready for publishing today. Mean? Maybe? But, my editor is now 100% AI. So, really, all I did was say "here's the draft, run the edits while I have dinner please". And once dinner was...

On Sunday night I asked Claude to go through five of my old videos in Descript, find the bits that could stand on their own as shorts, and run them through my new editing system. Then I went off and did other stuff for a couple of hours. When I came back, the shorts were sat there waiting for me. Captions, titles, zooms, graphics, colour graded, audio levelled. All done without me putting in any extra time or money. I just looked at them, approved, and told Claude to schedule them. Not bad...

Quick one. Today’s GM+ call starts at 4pm UK (11am Eastern), so you’ve got about an hour. I’m breaking down the system I use to get AI to edit my videos... ... the tech stack (Claude plus a few free tools)... the process, from hitting record to the finished video... and what it takes to set it up in your business It’s the same system that’s edited just over 50 of my videos so far, including the reel I sent you on Saturday. And if you wanna know how this works, but you can't join at that time,...

A lot of the brands I speak to know they should be doing video. And a lot of them still aren’t. Which is mad because a study I saw from Wyzowl said... ... 63% of people prefer learning about a brand through short-form video (only 12% picked an article)... 85% of people have been convinced to buy something by watching a video Video is one of the best channels right now to reach your ideal audicne and convince them to buy, regardless of what the offer is. When I ask folk why they don't wanna do...