Growth Models

Well, my 2 week vacation ends and I'm heading back home over the weekend. It's been great as it's helped me come up with a few new ideas and things that should help you in your business - especially when it comes to AI. The main thing is the free AI Foundation Framework. It's the starting structure I run inside all my own businesses, stripped of the brand-specific stuff, and turned into something you can drop into your own setup in about 15 minutes. It's built around 2 key layers... Layer 1:...

Picture the typical session with Claude, or any other AI for that matter. You sit down to write a sales page. For the first 15 minutes you're typing out all the basic information like... ... who it's for... the problem they have... how you help solve the problem... how your solution actually works... what makes it different from the next best option ... how to use language that actually sounds like you Even with all of that info, the output is pretty generic and requires a lot of tweaking....

Yo, another email coming at you from yet another city. Last summer I was building a tonne of Custom GPTs. And, honestly, I got pretty good at uilding them, and getting results from them... ... I made multiple of them available to the folks in GM+. ... Ran some as their own LTOs to generate new sales and leads... Saved hours of creation time by getting the V1 draft out the way When agents came in though, I tried to just port everything over. I would write these MASSIVE prompt and istrcution...

You can spot AI output from across the room, and sadly, it's everywhere. I reckon I could spin up LinkedIn now and find some for you within the first 90 seconds. All you gotta do is look for... ... Em dashes scattered everywhere (I don't even know hwo to do an em dash on my computer :()... "Let's dive in." ... "I'd be happy to help." ... Whole paragraphs that say nothing. They're the verbal tics Claude and ChatGPT default to when nobody's told them not to. Once you know them, you can't unsee...

I'm currently on vacation and trying not to work... Obviously, that's going real well... Before I jumped on a 21 hour flight, I took a day to work on the structure of my AI systems, Skills, agent files, prompts, project briefs. The lot. Mainly because I noticed that every time I'd put Claude to work, I'd get different outputs. Sometimes it would be in my brand voice. Sometimes it would be super robotic. Sometimes the details would be correct. Sometimes it'd make up stuff and link to...

Yo. I've been in your inbox a lot over the last 10 days. So I want to wrap this part up. Quick recap of what we've covered. … The consistency problem that kills most businesses' social presence. … Why AI content usually sounds like garbage (and what's structurally different about an agent vs a prompt). … What my actual week looks like now that content takes 10 minutes. … How the agent works under the hood. … And the fact that building one agent teaches you the pattern for building as many as...

Picture this. It's a month from now. You're sitting at your desk. You've got 30 minutes before your next call and you think "I should probably post something this week." You open LinkedIn. Stare at the blank post box where your cursor blinks at you. You start typing something about a lesson you learned recently, delete it, start again, delete it. 15 minutes gone. You've got nothing. You close the tab and tell yourself you'll do it later… We both know you won't. By Thursday you realise you...