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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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"How is this model different?"

Email subscriber JP emailed me with the below question in response to an email I sent about the old method of turning cold leads into high-ticket clients being broken. Dear Peter,Sam Ovens later admitted his old way was broken.But what do you think of the model of Russ Ruffino?Is that still working today?How does it differ from your model?Thanks and God bless. I responded with this (I try to respond to all emails I receive). I’m not super familiar with Russ’s model. From a quick search it...

Yo I get asked a lot why I built GM+ and GMM as communities, instead of just selling $2k courses, running high-ticket coaching, or going all-in on an agency model. Honestly? It came down to three things… … impact… leverage… and where the world is going I’ll explain all of this in detail here - but if you wanna see what’s in both of these tiers of the community, here’s the details. Now, onto the breakdown. 1. Why I didn’t choose the agency route (and would caution you against it) I’ve scaled...

Saw something the other day where someone was saying webinars and $5k clients are the only way to grow your biz moving forward. And look, both of those things are great. You need high-ticket clients to be profitable Webinars can be a great way to build the trust needed to sell high ticket Thing is, the whole concept of throwing cold traffic (people who don’t know you) to a weoinar and that being enough for them to drop $5k+ with you doesn;t work anymore. Sure, it used to work when credit was...

Yo! So you’ve been on my list for a while now and I wanted to say a little thank you. Specifically, I wanted to extend an invitation into the inner circle. The invite explains how I could help you scale your business to the next big meaningful milestone. That could be… Hitting your first consistent $10k / months Taking a proven offer and scaling it up to the $100k / month heights The document has all of the information explaining how I can help including… The different offers and which is...

Over the years, I’ve helped multiple businesses break the $1M/year mark ($83,333/month). Now I’m doing it for myself, but in the leanest, highest-margin way possible. And I’m looking for a handful of business owners to bring with me. $83k/month sounds huge, but it’s more achievable than most think. I’ve spent thousands on ads, and I know my numbers: I can attract a buyer for about £20. Around 5–10% of those buyers upgrade into higher-ticket offers. An example form a small testing campaign I'm...

This one still blows my mind. Rachael came in with basically nothing. No clients. No pipeline. No momentum. Within 90 days? She was doing $22,000 per month. No magic. No hustle-yourself-to-death grind. Just following the system step by step… → Attracting buyers with a low-ticket offer → Moving them up with the ascension sequence → Landing high-ticket clients on autopilot Nothing fancy, just exactly what I’ve been teaching via these recent emails. And she was starting from scratch as she’d...

Hey! I've just added you as an affiliate for a new product that's been doing well with cold traffic. It's converting at about 12% of cold traffic from ads, so it shouodl do better with your audience when you recommend it. The offer is a simple AI Agent that maps the entire front end funnel for someone in 90-seconds. It's built on the system in the $1 Product Challenge course and tested now hundreds of times. The economics of this... The front end offer is $7 and gives instant access to the...

I love this story. Manuel had a list he thought was useless. His business had built a list of around 5000 people, but he hadn’t emailed them in 2 years. He thought it was essentially a dead list at that point. Something basically collecting digital dust. Here’s what happened when we plugged my ascension system in… Within 2 weeks → $14,000 in sales. From the same people he thought were gone for good. No discounts.No fake urgency.No new traffic. Just a simple sequence that… Rebuilt trust...

I've lost count of the people I’ve spoken to over the years who think that all they need is volume. They’ve literally said things like… If we can get more sales calls, we’ll close more deals All we need is 1000 people to see the sales page every day and we’ll grow If I can get 10 DM conversations per day, I know I can add another $50k this month Look, volume is important and a lot of people are missing it. But volume alone is a crazy inefficient way to grow. It's the hustle and grind mindset...

Yo! So yesterday in the office hours call inside GM+, we settled on the focus for the upcoming month. The focus is on building a simple ascension sequence that... Builds trust with your audience Pre-sells your core offer Gets them to your HTO sales mechanism ...so by the time they're on the sales call, viewing the VSL, or seeing your webinar they are 90% of the way certain they want to buy. It basically racks up the leads and gets them ready to buy, so you just need to know 'em down. All the...