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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

This isn't really about social posts

Yeah the Social AI Agent gives you an agent that creates your social content in minutes instead of hours. That's the headline. And if that's all it did, saving you 5+ hours a week in content creation, it'd be worth the $27 ten times over (seriously, there are SaaS tools that do the same for like $47 / month+). But the part that will actually change your business is what happens while you set it up. The accompanying video course doesn't just say "download this folder and press go." It walks...

Tuesday morning... 9.14 AM

Last Tuesday at 9:14am, I sat down at my desk with a coffee. I opened Claude Code. Pasted in a YouTube script I'd already written. Typed "generate content from this." By 9:24am I had… … 10 social posts I could use on LinkedIn, X, and Facebook.… 3 image cards ready to download as PNGs for Instagram, LinkedIn, Facebook… 3 AI image prompts I could paste into any image generator for custom visuals I copied the posts onto my accounts and scheduled them in for the week. Closed out my social...

Why AI content sounds like everyone else

A few weeks ago, someone in the GM community posted something that stuck with me. ... She said she'd built all her agents with Claude.... She could get products to market. ... She was good on sales calls. But content consistency was her bottleneck, and the thing that was holding her back. She'd tried tools. She'd tried prompting ChatGPT directly. But as is always the case with base AI products or SaaS that’s only a wrapper for OpenAI, the output was generic, and there was still a mountain of...

You already know the answer

You know you need to post consistently on social. You've known it years. And honestly, you've probably tried more than a few times. You sat down on a Monday morning with good intentions. Opened a blank doc. Wrote one post. Felt decent about it. Started a second one and... stalled. An hour later, you've got one LinkedIn post and half an Instagram caption. Your actual work is piling up. You close the doc, tell yourself you'll finish later, and later never comes. By Friday, you’ve got 2...

Overcoming the hump

You know the feeling. You see someone online waxing lyrical about the benefits of AI. In just a day they've managed to... Create 3000 "SEO Optimised" pages Send a bajillion outreach emails Create a full product funnel that easily clears 1k / day ... and it grabs your attention. You're no fool though. You know those claims are gonna be exaggerated. But, you also know someone with your knowledge and experience could turn even 10% of that output into a real, tangible revenue result for your...

Planning some workshops and "build alongs"

Yo! I'm planning a number of workshops and buildalongs to help people get more comfrtoable and better resultsa from AI in their business. Would love to know what you'd want me to cover. If you've got 2 mins, I'd love to know... If AI could solve ONE problem in your business right now, what would it be? And what have you tried so far that didn't work? Cheers! Pete "planning stuff out" Boyle

What's the biggest AI frustration in your biz?

Morning all. Got a quick Q I was hoping you could help with. I put the GM marketing on hold for a while as I was head down getting familiar with AI. Over thelast few months, I’ve managed to build some cool stuff as a non technical person, including… Cut $600 / month in SaaS fees by building my own versions Created full automation systems for things like social sharing across 8 channels, research, draft, and optimise ads and YT videos from a single prompt Ghostwritten a Romantasy book and got...