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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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Are courses dead? Or just changing?

Sales are down. Attention is fractured.And buyers? More hesitant than ever. This is something that keeps coming up in convos I'm having swith people, and so I'm testing a new way to help people succeed. Instead of giving people more to learn, I’m building tools that help you take action faster. I’m turning my systems into custom AI agents – built to diagnose exactly where you’re stuck, then hand you the asset, template, or tool to fix it. No more “watch 12 videos to figure this out.” Just:...

Danny Iny’s program, Monetize Me, is closing today at 12pm Pacific / 3pm Eastern, and I’d hate for you to miss out. ….especially since enrollment won’t open again anytime soon. 👀 And if you’re still thinking it over, consider this… Nature has a secret shortcut for unlocking potential and making change happen faster or easier… it’s called a catalyst. For example, bees pollinate flowers so they can produce fruit. While the flowers have the potential to grow fruit, without the bees (the...

Sales are down.Costs are up.Growth is stagnating. I’ve been seeing it in my own offers over the last few months. So I reached out to some other business owners... and yep, same story. We’re not entirely sure if it’s the economy, or if AI has just made clients more hesitant to hire agencies, coaches, or spend on courses. But the trend is clear: metrics are heading the wrong way. And for some… it’s getting ugly. Now’s the time to make changes if you want to survive this downturn. I don’t have...

Yo... Did you know that the best time to launch something big – like an online course, coaching group, or mastermind – is EARLIER in your business, not later? That might seem counterintuitive. After all, what if you’re not experienced enough yet or “expert” enough? Well, two things… Taking action before you feel completely prepared is an important skill that separates successful entrepreneurs from those who stay forever stuck. And… These kinds of high-impact offers create a powerful flywheel...

Love it or loathe it, AI is here to stay. Tomorrow’s winners are gonna be the people who know how to use AI to quickly craft new ideas and tests. BUT… You can’t let AI direct your vision. AI (as it is right now) cannot understand the nuance needed to identify real opportunities, nor can it think outside the box. You’re always going to need to have some form of human interaction to make sure AI is doing the right thing. Why am I telling you this? Cause I’m considering slight pivot with GM+....

Yo... Any of this sound familiar? You're an expert people trust, but you’re struggling to monetize your expertise in a bigger and/or sustainable way… You have a network of people who respect and know you (even if it's small)… You're passionate about making a bigger impact and creating real transformations… You're frustrated with the revenue growth catch-22 (you need money to grow, but you need to grow to make more money)… You're committed to growth and willing to do the work, if only you knew...

Yesterday I mentioned how I swapped boring upsell copy for 10-minute VSLs and started seeing 16%+ conversions. There's a little extra trick I added in which I once heard someone refer to as "hiding the sales mechanism". But, that's for another time (hit reply and let me know if you want more details on this). That one move let me spend more on ads, reach more people, and scale without fear. If you want to do the same, I’ve added the exact same AI agents that wrote the scripts for these VSLs...

For a while, I got sucked into the shiny world of Conversion Rate Optimisation (CRO). And hey, it can be magic... for the right brand... with the right traffic. Who wouldn’t want a 6-figure bump from tweaking a headline or rewriting a page? But here’s the truth: Those CRO wins? They’re rare. That stuff only really works once you ALREADY got traffic and a system that works. Yet I see entrepreneurs with 100 visitors/month spending weeks optimising landing pages that, let's face it, barely...

Yo... Are you selling your people short? Here’s what I mean… We've all seen these industry leaders selling premium offers like hotcakes. And maybe you’ve thought, “Sure, they can pull that off… but my niche? No way.” But what if the real issue isn’t your niche… it’s how you’re thinking about them? Too often, entrepreneurs assume their niche isn’t willing to invest in premium offers, so they play it safe with low-priced ones instead. But in reality, every niche has people who are eager – and...

Yo! When clients aren't coming in, it's natural to think: "I need more leads!" It’s the go-to formula, right? Something everyone has been telling you for years "just add more people to your list". More leads equals more sales... or so the thought goes. So you might try new networking groups, experiment with a different social media platform, throwing money at an ad for a free lead magnet, or anything else to bump up those email list numbers. But here's the thing… Chasing leads and adding...