Growth Models

"The text should always mimic the TikTok style we copied. You know, the coloured block background? This way, we don't have to worry about contrast." That's a real instruction I typed last week, midway through building the system I told you about yesterday that produced 490 posts in 2 days. Now, if I was doing this all manually, I'd have to jump into the code of the templates. But I dunno how to do that, so I just told Claude what I wanted. Here's another from the same build, when the first...

Last week I noticed engagement on VP's socials was low. The system was publishing our "deal reels" every day like clockwork, but we were barely getting any reach on 'em. And look, I get it. "Save money on these books" is BoFu stuff, only good for people actively looking for deals. High intent, low reach. The problem is, social accounts need reach. If your posts don't do well early doors, you're Donald Ducked. I needed to add something that would help the account reach more people, get the...

All week I've been blabbing on about how I've got AI to run a full business for me. Explaining everything including... ... The 10/80/10 rule for consistent output... The foundational framework that keeps your ToV... The step-by-step of my systems that run while I head off to watch the footy... The $125 bill for output that costs $23k a month in salaries, or 8.5 hours+ per day of your time If it's left you thinking "alright, but how do I get this running in MY business", this email is for you....

Years back, I built out a marketing team for a client. Copywriter, media buyer, designers, 2 assistants, a couple of freelancers filling the gaps, and me as the CMO. We got results, but we (me included) also ran up a staff bill of around $30k a month. That number was fine for them. For many founders of growing businesses, it's a fantasy. Which is why AI is the great leveller. Yesterday I promised to show you the "calculator moment", the breakdown of what it would cost for me to hire the same...

I just asked Claude what VP, my book site, has managed to do today without me even logging in. Just today it's... ... added 165 books, each with their own page... discovered 68 new deals, 87 Kindle Unlimited titles, and 55 resurged deals... written 21,360 words so each page is unique... added a "buy now / wait for a better deal" verdict to every book... published 2 carousels of 10 images across 4 platforms... published 2 thirty-second reels across 3 platforms... created and sent 1 email to...

If AI worked as it was promised, you'd be able to easily duplicate yourself, right? Tell it how you approach things, give it a couple of pointers on your preferences, and boom, hey presto, you've got a little helper that approaches everything the way you would. Sadly, it doesn't work like that. I know cause I've had issues that have cost me a tonne of time and money, and some of my clients have as well. Take this one guy as an example. Super smart guy, worked on some incredible brands and got...

A while back I sat down and audited where my time was actually going. The revenue drivers were obvious... ... Email marketing to get people on calls or buying. ... Ad management to bring in new buyer leads. I'd love to say that's where my hours went, but they didn't. I was spending a tonne of time on "staying visible". Why? There's this thing called the Mere Exposure effect. Essentially, the more often someone sees you, the more they trust you and are likely to buy from you. So, I wanted to...