Ever feel like your offers should be selling way better than they are? You’ve got the audience. You’ve got the expertise. You even get people engaging, showing interest... Yet, when it’s time to buy? Crickets. You tweak your pitch.You try different angles.You wonder if maybe your price is too high. Nothing moves the needle. The worst part? You know people like what you’re doing. You see the DMs, the comments, the replies. So why the hell aren’t they pulling out their wallets? It’s not because...
3 days ago • 1 min read
Remember a couple of years ago where Neil Patel was everywhere? Log into Facebook... there's Neil. Check your LinkedIn... hi Neil. Scroll on Insta... Neil. Hell, if you Googled anything related to marketing, the fella was guaranteed to be one of the top 3. You couldn't get away from him. Neil was, and still is, the master of omnipresent marketing. Everywhere you went, he was there. And I've been looking at what I can do to replicate some of this. Why? Cause trust is often built through...
5 days ago • 1 min read
Hey Reader, If you’ve been following along, you now have a clear path for turning low-ticket buyers into high-ticket clients. But there’s one question left: how do you scale this? Most people think ads are the easy answer. They throw money at Facebook, Google, or YouTube, expecting leads and buyers to roll in. Instead, they end up burning cash and saying, “Ads don’t work for me.” That’s because they run ads too soon—or without the right system behind them. In today’s video, I break down: ✅...
6 days ago • 1 min read
Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold. They...
7 days ago • 1 min read
Hey Reader, At this point, you understand that turning buyers into high-ticket clients isn’t as simple as sending them another pitch. There’s a structured way to remove their hesitations and make them feel comfortable taking that next step. When we pulled in nearly $14,000 from a dormant list, we didn’t do it by shouting “Buy now” over and over again. We did it by systematically removing every hesitation stopping them from saying yes. This process works because different people have different...
8 days ago • 1 min read
Hey Reader, Most entrepreneurs put all their energy into making that first sale. But once they get a buyer? They have no clue what to do next. They assume because someone paid once, they’ll naturally pay again. That they’ll just say, "Oh, you have another offer? Sure, take my money!" But it doesn’t work like that. If you want to turn one-time buyers into repeat, high-ticket clients, you need a structured ascension sequence. One that: ✅ Introduces the next problem so buyers realize they need...
9 days ago • 1 min read
Hey Reader, You might be sick to death of hearing me harp on about $1 products and how they're the best way to filter freebie seekers vs buyers. That’s great—but let’s get real for a second. If you think crafting a $1 product system is a complete business, you’re leaving a lot of money on the table. Most people completely misunderstand the real purpose of $1 Products. self-liquidating offers. They think the goal is to make $100, $200, or even $1,000 per day from their $1 product. But that’s...
10 days ago • 1 min read
I was the "guest expert" in a senior SaaS leader mastermind last night. It was fun. The senior leaders of SaaS brands doing $3MM+ would come in, explain an issue they had, and we'd talk about things they could test to solve it. A couple of questions were right in my wheelhouse. But there's one I want to go over with you today. Look, one of the big issues in any recurring fee business, whether that's... SaaS Consulting/Agency Community/Memberships ... is the issue of churn. You get yourself a...
28 days ago • 2 min read
I've completely stopped creating new lead magnets for my business. Why? Well, I could go over the same old ground and once again hammer you with the messages of... Freebie seekers are not buyers Payback period is key to staying alive But, there's another reason. One which is - in my opinion - more important and underpins the other two. In fact, this underpins the entire success of your growth strategy. Look, running ads or paying for any marketing for your business comes down to one thing....
29 days ago • 1 min read