Dunno what's happened with my social feeds, but I'm seeing a tonne of copywriters making ma-husive claims recently. A few of my favourites from the last few days. My client spent 140k on ads and made over 1M back. I wrote all the ads. This sales page generated over 1M in sales in a year I wrote a story based email for my client and they closed 10k from it Do I believe them? Sure. But I don’t believe those results came just from the copy. Copywriters… exaggerating? Never. 😅 Anyway. Single...
4 days ago • 2 min read
"Just automate this and do it at scale mate. You’ll hit enough people, someone’s bound to bite." That was the actual advice I got from one of those broccoli-topped lads in a cold DM. Their entire pitch boiled down to: Write some BS message Blast it out to as many people as you can Hope one of them bites Cheers mate, but no thanks. This is exactly why cold outreach is sitting at a 2-5% reply rate. We’re all getting spammed by people who think more = better. It doesn’t. Not if the thing you’re...
5 days ago • 1 min read
I’ve spoken to a half-dozen people over the last month or two, all suffering from the same issue in their business. They’re getting engagement, whether that’s: Sales page views People reaching out for info Booked and attended sales calls …and yet sales are flat. There’s interest, but no payoff. In nearly every case, the offer was solid, the leads were aligned, and they had real results to back it up. So what’s the problem? Trust gaps. They were pushing high-ticket, high-threat offers before...
6 days ago • 1 min read
Yo! I’m looking to work with 3 businesses this week who want to uncover hidden revenue in their current growth system — and unlock it fast. If you're already generating traffic, leads, or sales — but things aren’t scaling smoothly — you're probably sitting on some easy tweaks that will unlock extra revenue and profit. And I wanna help out with a growth review. The Growth Review is where I step in to: Diagnose where revenue is being lost Show you exactly what to fix to convert more buyers Hand...
7 days ago • 1 min read
I was recently featured on the Side Hustle Nation podcast. Nick - chap who runs it - is an awesome fella and I appreciate him giving me his time and platform. If you wanna check out what we spoke of and see all the goodness Nick's built over there, check it out here. Check out the podcast now If you've got a podcast and are looking for guests, hit me up. Always down for a chat about breaking down growth strategies and making money online. Pete "podcast guest" Boyle Vagrants, Vagabonds, and...
8 days ago • 1 min read
I've sent a couple of emails recently that have lead to this page. If you've not seen it, it's a page where you can grab... A $100 consult (down from $250) A personalised ACCER build plan A training video about building more profitable models Anyway, someone messaged me and said something to the effect of... "Why are you charging for this when most people do these strategy sessions for free?" It's simple. I'll explain the full reasoning below, but from a high level it comes down to 2 things....
11 days ago • 3 min read
I love all those posts and explanations where people are like... "To make $1M / year all you need to do is make $83,000 per month, which is $19,200 per week, or $2700 per day" I mean, they're not wrong. But basic math isn't what's holding most folks back. And in fact, I find this often confuses most folk. They get all sorts of mad ideas about how to hit that $2700 and something per day. Launching new products Jumping onto new channels Setting up new ad campaigns Here's the thing I've seen...
12 days ago • 1 min read
"I WaNnA SeT Up A SelF LiQuiDaTing oFFeR PeTE" After the $1 Product Challenge took off, I had a lot of people reach out with a message like the above. And it's cool, and I can help you do it... ... BUT... I often dissuade a lot of folk from doing this. Why? Cause for some people, it's not the right time. Look, an SLO or $1 product has one purpose. To get more people into your business at cost or minor profit. It's about VOLUME of buyer leads, not about profit. A lot of the time, SLOs operate...
13 days ago • 1 min read
Best channel and opportunity over the next 5-years? YouTube. No question. Here's the thing, I knew next to nothing about YT... but I wanted to learn. So I did what I always do in these situations. I sat down and did something on YT every day for 30 days. If you want to know... What I learned The effect it had on my channel How i repurposed the content so I am EVERYWHERE ... then watch the below. Oh, and please forgive my voice. I've got the flu and it's making it hard to do anything right...
14 days ago • 1 min read