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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Featured Post

Forests and trees

You ever get that feeling you're missing something obvious in your biz? That there's a simple fix, tweak, or change that can turn an average approach into something pretty damn awesome? Happens to us all. Here's the thing. When I started the GM+ Community I was toying with the idea of making it an "expert-led" community. Putting myself at the top and positioning the whole thing around "join this and I'll fix your business". But I always wanted more of a collaborative area and community there....

In the GM+ Community, I'm working on templating an easier-to-implement ascension model - something that takes your low-ticket customers to your high-ticket offers with predictability. I've been diving into the ascension models of 7 and 8-figure businesses to better understand what works, and I shared the initial learnings and thoughts in the community. Member AS dropped an awesome critique which included the below. In any promo emails sequence, you generally want to make sure that you have...

Most entrepreneurs I speak to dream of attracting clients effortlessly—posting content, watching the likes roll in, and having customers line up. They'll point to big names who have done exactly this and say "if they can do it, why can't I?". And yeah, you can do it. But, there's a couple of things you should think about before relying on this approach to launch offers. The people they're looking at usually have either... Been doing it for ages and spent a long time creating a following...

What if doubling your price didn't hurt your sales? Sounds crazy, I know. Doubling the cost of an offer feels like it would lead to... Lower conversions Annoyed customers A fast track to losing sales, revenue, and profit Here's the thing though. There's way more elasticity in your pricing than you'd think, and if you're not testing things, you're likely leaving easy money on the table. Here's 2 recent stories about playing with pricing to increase revenue and profit. First up, a story from a...

Yo! Quick one today as it's a Sunday and I'm trying to take it a little easier today. Black Friday is coming up. If you have a list of people who could fit into the below... Coaches Consultants Service providers Entrepreneurs Info product creators ... and you wanna make some easy moolah over the BFCM period, hit reply and let me know. I'm looking at onboarding a few new affiliates for the $1 Product Challenge. The offer is proven with other affiliates and my own cold traffic. All the swipe...

My goal for the last few months has been to become a better operator when it comes to ads. After all, if you understand the systems and processes to put $1 into advertising and get $1+ back, you can scale any offer. The fundamentals remain true across different ad platforms and so, when you've got the fundamentals down, you're good to go with any offer. You've just gotta learn the tactical approach for a new platform. One of the people I've been learning from is a lady called Evelyn Weiss....

I've done a few consultations recently where the entrepreneurs have had the same issue. And last night, I spent an hour and a half on the phone with a founder friend about exactly the same topic. It's the core reason why a lot of people can't scale their business. These folk will jump into things like ads, organic content, or cold outreach. They'll get zero results and think they just need to get better ad ats or whatever. Here's the thing though. Most of the time, if your marketing ain't...

If you're stuck in the "I need a following first to make money" mindset, this is for you. A couple of days back, I stumbled on this post on Reddit. This dude built an app, set it out there for free, and got 250,000 users. He's hit the dream a lot of the content creators out there aim for. Big audience, engagement, and "intent", right? But, if you read the post, you'll see he went from 70,000 active users to 400 customers that make him $1600 / month. Likely not enough to cover his costs for...

Here's a snippet from a post I recently made in the community. If you wanna read the breakdown and my thoughts, click here for the full post. ----------- Ever heard of the rule of 7? It’s basically the idea that your prospect needs to see your offer, ad, promotion, business or whatever 7 times before they feel comfortable making a purchase. A lot of marketing advice, strategy, and tactics have been built around this over the last few decades. But, what if it’s all BS? Stumbled across what can...

Turning 1 dollar into 2 is far easier than 0 into 1. And yet, folk are still focusing on that 0 to one. Yesterday I broke down the simple thought process and system to craft a compelling upsell that increases the AoV of each customer coming through. Today I want to build on that and talk about how to craft a decent upsell page. This is the basic flow I've used to help convert anywhere between 10% and 15% of customers to an upsell immediately. Which, depending on your offer and markering,...