I love a deal. I'll research a new product I'm gonna buy like mad so I know I'm getting the best version at the best price. It's common in a lot of B2C purchases, right? Hell, even in some things like insurance there are dedicated comparison shopping sites. Here's the weird thing though. I'm seeing more and more comparison shoppers for B2B offers. I've spoken to a few coaches, agencies, and consultants recently who are seeing the same thing. They're getting people on the phone, but those...
1 day ago • 1 min read
Meta ads have been brutal over the last 8 weeks or so. They've been rolling out a new algo and it's made the platform way more volatile than usual. If you spend any time on the FB Ads subreddit, you'll see the panic and fear... "Worst month for ads ever in my 12+ years of advertising" "Meta advertising is dead" "I'm going back to Google ads" Then you've got all the copium that comes with it. People talking about how Meta platforms are dying (they're not), and how they don't want to pay Zuck....
3 days ago • 6 min read
Email subscriber JP emailed me with the below question in response to an email I sent about the old method of turning cold leads into high-ticket clients being broken. Dear Peter,Sam Ovens later admitted his old way was broken.But what do you think of the model of Russ Ruffino?Is that still working today?How does it differ from your model?Thanks and God bless. I responded with this (I try to respond to all emails I receive). I’m not super familiar with Russ’s model. From a quick search it...
6 days ago • 2 min read
Yo I get asked a lot why I built GM+ and GMM as communities, instead of just selling $2k courses, running high-ticket coaching, or going all-in on an agency model. Honestly? It came down to three things… … impact… leverage… and where the world is going I’ll explain all of this in detail here - but if you wanna see what’s in both of these tiers of the community, here’s the details. Now, onto the breakdown. 1. Why I didn’t choose the agency route (and would caution you against it) I’ve scaled...
8 days ago • 4 min read
Saw something the other day where someone was saying webinars and $5k clients are the only way to grow your biz moving forward. And look, both of those things are great. You need high-ticket clients to be profitable Webinars can be a great way to build the trust needed to sell high ticket Thing is, the whole concept of throwing cold traffic (people who don’t know you) to a weoinar and that being enough for them to drop $5k+ with you doesn;t work anymore. Sure, it used to work when credit was...
8 days ago • 1 min read
Yo! So you’ve been on my list for a while now and I wanted to say a little thank you. Specifically, I wanted to extend an invitation into the inner circle. The invite explains how I could help you scale your business to the next big meaningful milestone. That could be… Hitting your first consistent $10k / months Taking a proven offer and scaling it up to the $100k / month heights The document has all of the information explaining how I can help including… The different offers and which is...
10 days ago • 1 min read
Over the years, I’ve helped multiple businesses break the $1M/year mark ($83,333/month). Now I’m doing it for myself, but in the leanest, highest-margin way possible. And I’m looking for a handful of business owners to bring with me. $83k/month sounds huge, but it’s more achievable than most think. I’ve spent thousands on ads, and I know my numbers: I can attract a buyer for about £20. Around 5–10% of those buyers upgrade into higher-ticket offers. An example form a small testing campaign I'm...
11 days ago • 1 min read
This one still blows my mind. Rachael came in with basically nothing. No clients. No pipeline. No momentum. Within 90 days? She was doing $22,000 per month. No magic. No hustle-yourself-to-death grind. Just following the system step by step… → Attracting buyers with a low-ticket offer → Moving them up with the ascension sequence → Landing high-ticket clients on autopilot Nothing fancy, just exactly what I’ve been teaching via these recent emails. And she was starting from scratch as she’d...
11 days ago • 1 min read
Hey! I've just added you as an affiliate for a new product that's been doing well with cold traffic. It's converting at about 12% of cold traffic from ads, so it shouodl do better with your audience when you recommend it. The offer is a simple AI Agent that maps the entire front end funnel for someone in 90-seconds. It's built on the system in the $1 Product Challenge course and tested now hundreds of times. The economics of this... The front end offer is $7 and gives instant access to the...
13 days ago • 1 min read