Look, I love running low ticket offers, they get me buyers every single day. But most people make the same mistake with their lovely little self-liquidating funnel. They think it is the business. Here’s the problem… A $1 buyer is 12–56x more likely to buy again. But if you stop there, you’ve wasted the only advantage an SLO gives you. The $1 product isn’t where you make the money. It’s where you attract serious buyers and cover your costs so you can scale. It’s an acquisition engine… the way...
1 day ago • 1 min read
Currently putting the finishing touches on the presentation I'm doing today in GM+. It's part of AI Agent August and is all about setting up profitable Meta Ads to drive people to your offers. I'll be going over... The theory behind profitable ads today How to write winning ad copy The best ad creative we've found How to test for winners, then scale them The economics and what you'd need to spend I'm getting this fully done for the call today that happens at 4 PM BST, 11 AM EST. If you wanna...
3 days ago • 1 min read
Last week I started a new ad campaign on a modest budget and it;s performing reasonably well. However, just checked the stats and I noticed something. So far, this specific campaign has generated… 28 buyers but it’s also had… 12 leads (people who added email but didn't buy) And if you look at that second shot, the checkout was started 43 times, but we only have 28 buyers. In other words, it’s reporting 12-15 cart abandoners. Not a bad thing by any measure, but it is lost revenue for me....
8 days ago • 2 min read
Yo, Quick breakdown of what’s working inside the new AI offer funnel I’ve been testing. It’s a $7 front-end product.Average order value: ~$40Cost per acquisition: ~$25Roughly $15 profit per customer on cold traffic. The full breakdown’s going live in tomorrow’s GM+ call (you can still join here), but I wanted to give you a quick preview in case you’re building your own low-ticket funnel. The big change? I ditched the long-form sales page. Here’s what I used instead... Short, direct...
11 days ago • 1 min read
Yo, Last week inside GM+ we built custom GPTs you can sell as front-end offers. This coming weeek, we’re building the sales pages and funnels that mean you can run ads to them. I created my own GPT and have been running ads to it as a new front end offer. Here’s the funnel stack... Main product - $7 AI Agent (maps out a $1 product funnel) Bump offer - $47 bump (the $1 Product Challenge course bundle) Upsell 1 - $99/month GM+ Upselll 2 - $100 consult The AoV is a little lower than I'd like...
12 days ago • 1 min read
I've been speaking to a lot of people lately about their core offer… the higher ticket thing that actually makes them money (considering making next month’s GM+ focus all about building out high-ticket offers from scratch - lemme know if this is of interest) Across all those convos, one thing keeps showing up- or rather - not showing up in the offer messaging. Your success hinges on your prospect’s belief. And most people get this completely wrong. Every offer is really about shifting a...
12 days ago • 4 min read
Yo! Wanted to share the reel ads I’ve been using that have been doing well for me. I’ll drop one of the videos below for you to check out as well. The set-up for this has been really simple. Here’s the results as they stand with $240ish invested in these ads. And now the set-up. Ad targeting: Simple 2-tier targeting. One ad set with 80% of the budget reaching cold audiences to build my retargeting list. Targeting here is very borad interests. My audience size here is about 200m. One ad with...
15 days ago • 1 min read
Over the last 2 weeks I launched a new AI based $1 product, validated it, and then started ads to it on Friday - ads which are currently running at a 1.4 ROAS. I’m helping everyone in GM+ build the same sort of thing for their business throughout August and you can join us for that here - https://docs.google.com/document/d/1dciKLc_mQUY3vd6NlFihu18ahr1PvfZav2KHQB1MEd4/edit?usp=sharing I wanted to break down the stats and process I used for the above with some behind the scenes info for you....
17 days ago • 2 min read
We’re kicking off the August GM+ build tomorrow morning. Here’s what you’ll get if you join before we start... A complete system to launch your own Custom GPT Funnels and templates to sell it for $1–$50+ A community build where we work with you to get it live Two weekly calls (implementation + office hours) All the support, systems, and SOPs you need to move fast You don’t need any tech skills. You just need a ChatGPT+ account and one good problem solving system. By the end of the month,...
17 days ago • 1 min read