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Growth Models

12% CVR from cold traffic

Published 11 days ago • 1 min read

Yo,

Last week inside GM+ we built custom GPTs you can sell as front-end offers.

This coming weeek, we’re building the sales pages and funnels that mean you can run ads to them.

I created my own GPT and have been running ads to it as a new front end offer.

Here’s the funnel stack...

  • Main product - $7 AI Agent (maps out a $1 product funnel)
  • Bump offer - $47 bump (the $1 Product Challenge course bundle)
  • Upsell 1 - $99/month GM+
  • Upselll 2 - $100 consult

The AoV is a little lower than I'd like (just under $40), but overall the funnel is working well.

After a week I'm getting a 12% CVR on cold traffic, and a 1.5x ROAS.

Basically made just under £500 (about $670) in the week by selling a $7 product.

When you now the right system (taught in the $1 product challenge) it's not hard to replicate this.

The reason this works and most fail with SLOs is bec ause they're missing one of these 3 core elements...

  1. The offer... last week, we covered how to build AI Agents people actually want. Good product makes all the difference.
  2. The sales material... if the page doesn’t convert, it’s dead in the water.
  3. The upsell flow... if you can’t explain why the $7 buyer should spend $99 or $100 more, you're burning ad spend.

This Monday, I’ll show you how to build the sales material that turns strangers who click on your ads into buyers spending $1–$250 without ever knowing who you are.

​If you want to join us, you can sign up here.​

Speak soon,

Pete "selling cheap stuff online" Boyle

P.S. - Don't worry about joining late. All of the videos and calls are being recorded and made available within GM+.

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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