profile

Growth Models

The old way is broken

Published about 11 hours ago • 1 min read

For years, the playbook was simple…

Run ads → send to a webinar → book a call → close.

It worked… until it didn’t.

And when it broke, it broke HARD.

Here’s the reality today:

  • The pool of “fast buyers” is almost gone.
  • Ads cost more than ever.
  • Call close rates have dropped as people shop around.

What used to cost $50-70 to get someone on a call now costs closer to $300-500.

If you’re only closing 50% of those calls, you’ve gone from a CPA of $100 to $600. Add in other costs like tools, time, staff etc, and you could have obliterated your profit margin with this old model.

Meaning you’re gonna wait weeks or months before you even break even.

That’s a painful way to run a business.

The smarter way?

Low-ticket offers that pay back your ad spend in 24-48 hours.

You reach more people, faster… and if you do sell high-ticket, you keep 100% of the profit, because the acquisition cost is already covered.

I recorded a full breakdown of the economics behind this shift here…

​Watch the training → ​

Pete “Scale comes from math, not magic” Boyle
​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Look, I love running low ticket offers, they get me buyers every single day. But most people make the same mistake with their lovely little self-liquidating funnel. They think it is the business. Here’s the problem… A $1 buyer is 12–56x more likely to buy again. But if you stop there, you’ve wasted the only advantage an SLO gives you. The $1 product isn’t where you make the money. It’s where you attract serious buyers and cover your costs so you can scale. It’s an acquisition engine… the way...

1 day ago • 1 min read

Currently putting the finishing touches on the presentation I'm doing today in GM+. It's part of AI Agent August and is all about setting up profitable Meta Ads to drive people to your offers. I'll be going over... The theory behind profitable ads today How to write winning ad copy The best ad creative we've found How to test for winners, then scale them The economics and what you'd need to spend I'm getting this fully done for the call today that happens at 4 PM BST, 11 AM EST. If you wanna...

3 days ago • 1 min read

Last week I started a new ad campaign on a modest budget and it;s performing reasonably well. However, just checked the stats and I noticed something. So far, this specific campaign has generated… 28 buyers but it’s also had… 12 leads (people who added email but didn't buy) And if you look at that second shot, the checkout was started 43 times, but we only have 28 buyers. In other words, it’s reporting 12-15 cart abandoners. Not a bad thing by any measure, but it is lost revenue for me....

8 days ago • 2 min read