For years, the playbook was simple… Run ads → send to a webinar → book a call → close. It worked… until it didn’t. And when it broke, it broke HARD. Here’s the reality today: The pool of “fast buyers” is almost gone. Ads cost more than ever. Call close rates have dropped as people shop around. What used to cost $50-70 to get someone on a call now costs closer to $300-500. If you’re only closing 50% of those calls, you’ve gone from a CPA of $100 to $600. Add in other costs like tools, time,...

Look, I love running low ticket offers, they get me buyers every single day. But most people make the same mistake with their lovely little self-liquidating funnel. They think it is the business. Here’s the problem… A $1 buyer is 12–56x more likely to buy again. But if you stop there, you’ve wasted the only advantage an SLO gives you. The $1 product isn’t where you make the money. It’s where you attract serious buyers and cover your costs so you can scale. It’s an acquisition engine… the way...

Last week I started a new ad campaign on a modest budget and it;s performing reasonably well. However, just checked the stats and I noticed something. So far, this specific campaign has generated… 28 buyers but it’s also had… 12 leads (people who added email but didn't buy) And if you look at that second shot, the checkout was started 43 times, but we only have 28 buyers. In other words, it’s reporting 12-15 cart abandoners. Not a bad thing by any measure, but it is lost revenue for me....