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Growth Models

Don’t fall into this $1 product trap

Published 1 day ago • 1 min read

Look, I love running low ticket offers, they get me buyers every single day.

But most people make the same mistake with their lovely little self-liquidating funnel.

They think it is the business.

Here’s the problem…

  • A $1 buyer is 12–56x more likely to buy again.
  • But if you stop there, you’ve wasted the only advantage an SLO gives you.

The $1 product isn’t where you make the money.

It’s where you attract serious buyers and cover your costs so you can scale.

It’s an acquisition engine… the way to cover your costs, filter out freebie seekers, and fill your list with people who pay.

It basically brings you more opportunities to sell your core offer to interested people.

If you treat it as your business, you’ll stay stuck on the hamster wheel of making $10 profit per customer forever.

And trust me when I say that’s a rough place to be.

I’ve recorded a video to help you avoid the major pitfalls that keep people stuck making no real profit with their $1 product.

When you understand this, you can get 100% of the value from your new $1 product funnel and start scaling your business to serious profit.

​Watch the video here → ​

Pete “acquisition is the answer” Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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