Yo!

Wanted to share the reel ads I’ve been using that have been doing well for me.

I’ll drop one of the videos below for you to check out as well.

The set-up for this has been really simple.

Here’s the results as they stand with $240ish invested in these ads.

And now the set-up.

Ad targeting:

Simple 2-tier targeting.

One ad set with 80% of the budget reaching cold audiences to build my retargeting list. Targeting here is very borad interests. My audience size here is about 200m.

One ad with 20% of budget targeting those who have engaged with FB, Insta, or website in last 180 days.

Exclude warm from cold audience targeting.

Exclude purchasers across all.

Ad creative.

For the reels, it’s a very simple set up.

The reel is the creative - between 60secs and 3 mins.

Basic script is…

• Hook
  • Grab attention with a big claim
• Interest building segue
  • Hint at what they’ll learn and use it to segue to…
• Value
  • Explain something they have thought/felt but aren’t confident about OR
  • Show them the thing in use
• CTA
  • Tell them what to do and what they’ll get

With the reels, I added…

1. A 1 sentence, transfromation focused line with a link to the sales page
2. 1 headline
3. 1 description

And these are the same across the different reels.

Funnel:

AoV is a little low for my tastes right now. Still pulling positive ROAS, but the AoV is £32ish, with the CPA at about £23.

It’s definitely not bad, but wondering if I can get it higher.

The big win will be if the trial Community users stay on past their $1 trial.

But it’s a basic funnel.

• Front end product is $7.
• Bump offer is $47
• Upsell 1 is $99 / month
  • Downsell trial for $1 for 7 days, then $99 / month
• Upsell 2 is $100

I’m working on a low ad spend to test of £40 so about $53 / day. So one sale + bump is enough for me to be just under break even.

Any Qs on this, hit reply and let me know.

Also, I'm helping everyone in GM+ set this up for their business over the next few weeks. Let me know if you wanna join us.