Yo! Was chatting to a GM+ member on Friday and we landed on the concepts of revenue growth. Specifically what the biggest brands out there do to hit ever greater profit. I wanted to share what we discussed here with you. Mainly because there's a lack of focus on this in the real world. Most people are still focusing on things like... New client acquisition Vanity metrics of likes, shares, comments etc Revenue instead of profit All of the above can be useful, but they're not the focus - or at...
2 days ago • 2 min read
I just got finished recording and uploading a new swipe analysis in GM+ (you can see the full thing by joining us here). And I noticed something a little interesting which you need to know about if you're planning on running offers. I'm seeing a growing trend in low ticket offers that's moving away from the established... Courses Templates Frameworks ... and a lot of people are moving into the "done for you" space with LTOs. And it makes sense. A recent email I sent I broke down how consumers...
6 days ago • 4 min read
Super quick one today as I feel like death warmed up. We are just over 3 weeks away from Black Friday weekend. Now is the perfect time for you to be looking at everything you've got, including... Existing products Your knowledge that can be turned into templates/workshops Frameworks, templates etc that can be turned into products ... and seeing how you can put them into some form of black friday promo to find the buyers in your audience. Let's be honest, you're likely not gonna make huge...
6 days ago • 1 min read
Was chatting on the GM+ call yesterday (you can join us for those here) and we got into the details of attracting higher-level clients by standing out from the competition. The kind of clients who will… Pay you higher fees See you as an advisor, not just a tactical implementor Listen to and value your feedback and advice to them And if you get in early enough, maybe even be open to you taking some equity These are the dream clients we all want to work with. They’re less hassle, better payers,...
9 days ago • 5 min read
I’m reworking a bunch of offers and ideas at the minute. And I’d love some feedback on what you’d find most valuable and useful. First though, I’m gonna explain the reasoning behind this little shift - I broke this down in detail in GM+ recently, but want to expand on it a little here. So I’m looking to create 12 offers so I can easily promote one per month to the email list. An easy cycle where, every month, we can offer something that helps people grow their biz. Also, these will double up...
12 days ago • 3 min read
I’ve lost the battle, but not the war with building custom AI Agents to create assets as products. I just can’t get it to replicate the same kind of output as the Custom GPTs. I’ve recorded a video below, but I’ll kick off with the difference in one area of one of these AI Assistants. So, for the $1 Product Strategy Advisor Custom GPT, the output for each stage is like the below… “1. Front-End Offer – $1 Title: “Client Magnet Scripts” What it solves: Freelancers struggle to start sales...
13 days ago • 1 min read
I'll be honest and say 99% of the applications of AI out there are little more than flashy demo reels which offer no real value. Yeah, it's fun to create an image of your dog dancing in a top hat, but it's not exactly useful. I've been working out how to make AI more useful for what we all do. And I've based what I've been doing all on one core psychological driver that's stronger today than it ever has been. People's impatience and need for immediate results. We are, as people, impatient. We...
14 days ago • 3 min read
Been a little quiet recently as I've been heads down in the lab trying to build something which could form the basis of a lot of new products that are... Easier to deliver Faster for the user to get a result Fully customised for each user Branded so you can use them to not only offer value, but also build awareness After some tech issues that have slowed me down, I think I'm almost at the testing stage. And... I'm gonna be looking for one or two testers of this. The first foray into this is a...
16 days ago • 1 min read
How important is design for you? As in, you see two ads... One is well designed The other is a basic Canva template ... which one do you click on? And when you get to the sales page, do you prefer... A basic design that doesn't have that high-end veneer Something that looks swish and has obviously had a pro make sure it's pixel-perfect Which one of these approaches will build more trust with you? It's a genuine question I have and I'd love it if you hit reply to let me know. Why am I asking?...
about 1 month ago • 1 min read