The 19-year-old “hustle bros” taking over social media have a lot to answer for. Their whole schtick of “just do more and push for the sale” is actually costing people sales. If you followed their advice, you’d probably just thing you need to add more reasons why people should buy into your offers. Things like… “Expiring soon” “Grab a discount now” “Your last chance” “Get $5,000,000 of value for only $1 today!” These things can help hoover up a couple more sales, but here’s the reality. No...
2 days ago • 2 min read
If your list is packed with freebie-seekers who never buy, you’re doing it wrong. You don’t need more leads.You need more buyers. More leads = more water.More buyers = more flavor. If that sounds cryptic, don’t worry — I explain it all in this short video: 👉 Watch the video here You’ll learn: How to attract buyers from day one (not just "leads") Why fewer, better leads are 10x more profitable How to build a system that attracts buyers automatically If you’re tired of freebie-seekers clogging...
3 days ago • 1 min read
I love cooking (okay, I love eating — so I had to learn to cook). And one of the biggest shifts in my cooking skills was learning how to make a proper sauce. Here’s the big lesson that took my sauce skills to the next level. A lot of the time, the key to a great sauce isn’t adding more. It’s removing what you don’t need. And, forgive me for being one of those annoying "business lessons in everyday life" people, but… Your list is a lot like a sauce. Here’s what I mean. If you’ve ever reduced a...
4 days ago • 2 min read
When I first started building my audience, I thought the goal was simple: “Get as many leads as possible.” More leads = more sales… right? Wrong. I followed all the "expert" advice: Gave away free guides. Posted daily on social. Made "viral content" to get more opt-ins. And it worked. I got tons of leads. But here’s what they don’t tell you: Most of those leads were completely worthless. These were people who only wanted free stuff. They weren’t looking to invest in themselves or solve real...
5 days ago • 2 min read
Everyone says your offer needs to be "bold" and "compelling" to sell. They say you need to make bigger promises, paint the transformation, and create an irresistible hook. All of that is true. But it’s not enough. Here’s the uncomfortable truth: Nobody buys an offer that feels risky. If people think they’ll waste their money, time, or energy — they’ll scroll past it. Even if the promise is huge. That’s why the "big, bold, crazy" approach only works if people feel safe buying it. This is...
7 days ago • 2 min read
Back when I first launched digital offers, I thought the key was to “add more.” 🦖 More templates.🦖 More videos.🦖 More bonuses.🦖 More stuff. Because surely more stuff = more value, right? Wrong. I learned this the hard way. I packed one of my early offers with so much content it was basically bursting at the seams. Hours of video. Pages of templates. Bonuses. Worksheets. You name it, I stuffed it in there. And guess what? Sales were… flat. People didn’t care how many templates or hours of...
8 days ago • 2 min read
When I first started selling my own offers online, I wanted to hedge my bets and create a “catch all” offer. Something that had a huge market so I could make a huge profit. I created this big, catch-all offer for all freelancers. Didn't matter if they were copywriters, designers, consultants — it was "for everyone." And the focus of it? It covered everything — marketing, sales, client management, pricing, negotiation, delivery. It was huge and it took me months to build this thing out. It...
9 days ago • 2 min read
Burnout doesn’t happen because you’re lazy. It happens because you’re putting effort into the wrong things. If you’re constantly "active" but still struggling to grow, it’s not because you aren’t working hard enough. It’s because you’re doing the wrong thing. And usually, that’s chasing everyone... instead of a specific someone. This is one of the most common mistakes I see with entrepreneurs I work with. They think if they just "do more," they’ll eventually break through. They’re running...
10 days ago • 2 min read
If you’re trying to sell to everyone, you’ll end up selling to no one. This isn’t just a catchy phrase. It’s the harsh truth I’ve seen play out again and again. Thanks to the ol' VC crowd who get so much airtime on social, too many business owners think they need to "go big" and capture as much of the market as possible right off the bat. They look at the biggest brands — the HubSpots, the Nooms, and the Apples of the world — and think, "If I just do what they’re doing, I’ll win."...
11 days ago • 2 min read