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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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Reel ads - the setup that's working for me

Yo! Wanted to share the reel ads I’ve been using that have been doing well for me. I’ll drop one of the videos below for you to check out as well. The set-up for this has been really simple. Here’s the results as they stand with $240ish invested in these ads. And now the set-up. Ad targeting: Simple 2-tier targeting. One ad set with 80% of the budget reaching cold audiences to build my retargeting list. Targeting here is very borad interests. My audience size here is about 200m. One ad with...

Over the last 2 weeks I launched a new AI based $1 product, validated it, and then started ads to it on Friday - ads which are currently running at a 1.4 ROAS. I’m helping everyone in GM+ build the same sort of thing for their business throughout August and you can join us for that here - https://docs.google.com/document/d/1dciKLc_mQUY3vd6NlFihu18ahr1PvfZav2KHQB1MEd4/edit?usp=sharing I wanted to break down the stats and process I used for the above with some behind the scenes info for you....

We’re kicking off the August GM+ build tomorrow morning. Here’s what you’ll get if you join before we start... A complete system to launch your own Custom GPT Funnels and templates to sell it for $1–$50+ A community build where we work with you to get it live Two weekly calls (implementation + office hours) All the support, systems, and SOPs you need to move fast You don’t need any tech skills. You just need a ChatGPT+ account and one good problem solving system. By the end of the month,...

By this time next month, you could have... ... A working AI Agent trained on your expertise... A live funnel selling it 24/7... An evergreen asset that saves you time and brings in buyers And whenever we build these LTOs, I aim for an average order vaoue of about $50. So, if the funnel I help you to build makes 2 sales at $50, you could cover the monthly cost of GM+. Everything after that? More leverage.More buyer leads. More revenue and profit. Look, I'm making this as simple as possible....

You don’t need to guess whether this AI stuff works. Just look around and see how manuy brands are seeing rapid growth or getting initial traction by throwing some form of "AI enabled" into the mix. A ot of the stuff with AI is, admittedly, out of most people's reach. I can't code and can't build the most complex ideas I have. But these Custom GPTs are easy to create and genuinely help people. The ones I've used in my own funnel have brought in roughly 2X ROAS consistently. They’ve directly...

Most people don’t fail because their idea was bad. They fail because they never launched. They sit on it.Endlessly tweak it.Wait for the perfect design, the fancy logo, the final touches. Meanwhile? Someone else ships a scrappy, unpolished version of the same idea... and within weeks they're collecting the buyers, building the list, and owning the market. Here’s the truth: Speed wins. Not polish. Not “professionalism.” Speed. And right now, there’s never been a faster way to launch than with...

One of the most common messages I’ve had this week is around the AI build focus for August in GM+ is... “Pete, this sounds great… but will it actually work for me?” And I get it. You’re probably not a coder. You might not even feel like an “AI person.”And you’re wondering how you could possibly build something that people would pay for. But here’s the thing… You don’t need to be technical.You don’t need to be a genius.You don’t even need a new idea. You just need a simple system you already...

Join us in GM+ in August where we’re building custom GPTs you can sell for $1 to attract high-ticket buyers - for months (or even years) to come. Let’s be real... Big offers don’t scale without a steady stream of new buyers. If you want to build a $100k/month business, you need a front end that attracts people daily - and turns cold traffic into qualified buyers. That’s what low-ticket offers (LTOs) like the $1 product challenge do. … They fund your growth.… Filter the right people.… And warm...

Every day you sit on the idea… Someone else ships. I keep a Facebook profile open for a handful of commnities... but otherwise I don’t really use the platform. Every now and then I scroll through and spto someone worth paying attention to. Like this guy I’ve seen grow a brand-new business to $8k/month. In just a few weeks. Here's the cool thing. Everything with this new offer... from the copy, to the images, to the actual offer itsel... was made with AI. No huge team. No heavy lifting. Just...

Ever seen a GPT write a high-converting ad? I built one in under 30 minutes. Recorded the ad. Ran it. That ad gets a 4%+ CTR from ads - almost double what most others get. Thanks to that, the ad itself is at break even within 4 days. It’s one of the custom AI tools I’ve created to save time and make money. No devs.No coding.Just a simple setup and a killer use case. I recorded a short demo of me using it... so you can see exactly how it works. That’s what we’re building together in GM+ this...