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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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Offer THEN content

If you're stuck in the "I need a following first to make money" mindset, this is for you. A couple of days back, I stumbled on this post on Reddit. This dude built an app, set it out there for free, and got 250,000 users. He's hit the dream a lot of the content creators out there aim for. Big audience, engagement, and "intent", right? But, if you read the post, you'll see he went from 70,000 active users to 400 customers that make him $1600 / month. Likely not enough to cover his costs for...

Here's a snippet from a post I recently made in the community. If you wanna read the breakdown and my thoughts, click here for the full post. ----------- Ever heard of the rule of 7? It’s basically the idea that your prospect needs to see your offer, ad, promotion, business or whatever 7 times before they feel comfortable making a purchase. A lot of marketing advice, strategy, and tactics have been built around this over the last few decades. But, what if it’s all BS? Stumbled across what can...

Turning 1 dollar into 2 is far easier than 0 into 1. And yet, folk are still focusing on that 0 to one. Yesterday I broke down the simple thought process and system to craft a compelling upsell that increases the AoV of each customer coming through. Today I want to build on that and talk about how to craft a decent upsell page. This is the basic flow I've used to help convert anywhere between 10% and 15% of customers to an upsell immediately. Which, depending on your offer and markering,...

Feels like the topic of the day for me is upsells. On 2 calls this AM upsells were the primary focus for getting a good funnel up and running. And, in GM+, I did some video feedback to help improve the take rate of an upsell (you can get the same kind of feedback for your biz by joining here). If that wasn't enough, I recently added a new course in GM+ about SLOs where I go into detail on some of the details about pricing structures for effective upsells. I thought I'd take a second and talk...

I recently added a new course on SLOs (self-liquidating offers) to the GM+ Community (you can get access to it here). But I wanted to share what I see as the most common mistake people make that stops their SLO from ever being successful. It's the same mistake a marketer I recently met with was about to make when launching their new offer. The error? Offering too much. Look, the whole point of an SLO or low cost offer is to quickly solve a small, painful problem the user has. And yet I still...

Yo! I noticed that, at some time in the past month or so, you checked out the $1 Product Challenge but decided not to buy. Which is cool. This ain't a hard sell from me. What it is, is a short notice. I'm playing around with the pricing for some new ads I'm setting up on the $1 PC. And, for the time being I'm testing it at it's original price of... ... you guessed it. $1. So, if you want to jump into the challenge and learn how to set up profitable products that identify the serious buyers,...

We're in the run-up to the Black Friday / Cyber Monday weekend. A huge opportunity for your biz as this is a month where people are gearing up and looking to buy. Your job is to craft an offer that's a no brainer. Something that provides enough value with a low enough threat for your customers to grab it without even thinking. Here's the thing. Don't wait until the BF/CM weekend to start your promos. START NOW. Here's what you need to do well over the BFCM weekend. A low cost offer (you can...

This morning I hit publish on a new course within the GM+ Community. The course is a detailed run-through of the system to set up a self-liquidating offer for your business, so you can effectively get paid to add new leads to your list and customers to your biz. All the details of it are in this doc. But, I've also decided to share the first lesson which explains the importance of having an SLO in your biz. You can watch that here. Any questions, hit reply. Want to take the course, check out...

Tomorrow I'll be opening up the doors in the GM+ Community to the self-liquidating offer course and materials I've been creating. You can check out more details of it here. What's it all about? Here's an overview of what it is, and why it's important. Look, there's a lot of ways to grow your business. Dozens of channels to choose from, hundreds of funnels to build, and thousands of approaches that could work. I've tried a lot of them. The one that I've found works best regardless of... Your...

I'm doing SLO (self-liquidating offer) month in the GM+ Community from November so jump in now if you want some help in setting up a cashflowing SLO in your biz. Now, onto the secret benefit of SLOs no one talks about... -------- If I mention SLO to you, what's the first thing you think of? Probably that it allows you to put a $1 into advertising and get a $1 back right? I mean, that's what the name implies. And it's true. But there's another benefit which, in my mind, is way more important....