profile

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Featured Post

Are you sitting on a goldmine?

Yo! What if you’re sitting on a goldmine right now… and don’t even know it? One way to tell? You have expertise in something… …yet you don’t have a premium offer out there yet (meaning an offer priced at $1,000+)... Look, I've always said you make the real money with the high-ticket offers. A lot of folk have the reach, but they're not building towards that big ticket item and so they're leaving so much cash on the table. And it’s understandable to be in that position. Traditional marketing...

Yo! So I mentioned a while back that I want to move all my advertising to YouTube as I think it's a channel with a better future than Meta. This is kind of a good news / bad news situation. The bad news is I made exactly $0 from my YT ads. I wanted to see cashflow climb back up again so I jumped back into FB ads. The good news? I spun up a quick campaign with a small budget of £20 / day to test thw waters. After £100 in spend, I made over £300 back. Not too shabby. These ads were written by...

Yo! Have you noticed how complicated business advice has become? If you want to grow revenue, you’re told things like: "You need to post across seven accounts 4 times per day with perfectly optimised content." "Your content strategy must include blogs, podcasts, videos, and daily social posts." "You need to master SEO, email marketing, paid advertising, AND social media." With each new recommendation comes the stress and frustration of another item on your to-do list… another skill to master…...

Yo! A lot of business gurus recommend starting with a low-ticket offer. And their logic can sound pretty appealing. For instance, a low price makes it easier for new clients to say yes, while reducing their financial risk. It’s a way to demonstrate your expertise – and get clients hooked on you – before making a more expensive offer. Hell, I do a lot of this myself. But, if you've ever worked with me, you know that this low ticket strategy isn't where you start, it's actually the last piece...

Yo! The other day I mentioned how I'd spent the weekend building out a new funnel in a new industry to see if I could do it in a new industry. A couple of folk said they'd be interested in a workshop/course/behind the scenes look at it. So, I've created a full workshop for it here. Check out the workshop It's $47 and inside, you'll get... A 1-hour behind-the-scenes look at the step-by-step method I used to create this funnel Access to a Custom GPT to help you identify and plan out your offer...

Morning! My AI Ads have been running for about 18 hours maybe now and I'm seeing the data come back in. I'll break it down in this but, if you don't wanna read the whole thing, here's the highlights... No sales yet :( Ads are doing well Better than average CTR Reasonable CPC which should come down Spend is still way below my targeted CPA for this campaign Ok, now into the details. So whenever I'm running meta ads there's a few things I'm always looking for. Obviously everything is judged...

Yesterday I mentioned how I'd built a whole front end marketing funnel in 2 days thanks to AI. (I also asked if you wanted some form of course on this and you said yes - so keep an eye out for that soon). Well, today I'm setting up ads to market that new funnel. And to help me, I created an AI ad creative agent. And it's wayyy better than I thought it would be. I just published a YT video showing how it actually works. if you don't want to watch that, then below I've dropped the actual...

I've never been good at turning off over the weekend. The weekend just been was no different. Over the 2 days I spent about 3-4 hours per day at my laptop. Why? I want to see if I can grow a new business in an industry where I have nothing - no connections, presence, or even experience. So, over those 2 days I used the... ... templates... systems... AI agents ... I've created to get the ball rolling. And in aound 8 hours of work, I created an entire front end funnel for a new niche. We're...

Spoiler alert: This email is all about a better way to build trust and front-load your funnel with the right audience for better ads. My good mate Adriana has a cool, free Audience Accelerator guide to help you build a better audience. You can grab it by clicking below. Strategic AF by Adriana Tica Tired of marketing advice that’s either obvious or outright shady? Strategic AF flips the script. It's the only newsletter that treats solopreneurs, founders, and marketers like grown-ups, not...

Yo! If you saw yesterday’s email, you’ll know I’m doubling down on growing my YouTube. One big reason? Video content is stupid versatile. FB ads and Insta posts are cool, but they usually die on the platform they’re made for. YouTube? That’s different. A couple weeks ago, I built a system using some custom AI agents. Now, in 60-90 minutes a week, I can: Plan a YouTube video Script it Record it Edit it Optimise it for YT reach Chop it into 7–10 shorts Turn it into 7–10 long-form text posts...