You know that Edison quote?

The one where he's being asked about his missteps with the lightbulb. The one where he said said...

"I've not failed, I've just found 10,000 ways that don't work".

There's real value in understanding this quote.

As I mentioned in yesterday's email, there's too much focus right now on the results people are getting.

"I did this and made $XX"

There's not enough focus on the attempts people are making - be they successful or not.

Those failures are the actual key to getting better.

A lot of the time, you're not really learning what works, but you are instead learning what doesn't work and removing it from your playbooks.

The best operators in the game can't pick a winner every single time.

Take Hormozi as an example.

He's the current marketing guru everyone's focusing on.

He's great at what he does, but he's not infallible.

If he was, everything he touched would be a billion-dollar business.

What makes him so successful?

He's tried more than you and learned what doesn't work in certain situations.

Which means, next time he tries, he's less likely to put time and money into a tactic/strategy that's doomed to fail.

That's the real benefit of trying new things with your marketing.

The more experiments, attempts, and failures you have, the more you start to find the patterns of what will and won't work.

Which is a fancy way of saying the more experienced and thus, better at your job, you'll be.

If you want to actually grow your ability and your business, the only shortcut there is, is to try as much as you can.

So I have a question for you.

I want to know what you're trying to grow your business.

What experiments are you running?
What attempts have you made?

But most importantly, what have you learned?

I'm dropping this same post in our community for you to jump into and drop your thoughts.

And I'm working on something that will help you spin up more useful experiments to find what really works.

​Join the convo here.​

Speak soon,

Pete "mad scientist" Boyle