This email is about something I found in a cool newsletter - The Strategy Archive. ​

I reached out to them and they mentioned they also have this massive database of the best 5347+ Startup Resources, the Best 50+ Ads of All Time, and 900+ Pitch Deck Libraries for free which they're offering to you for free.

​You can get them here in one click​

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There was a chat inside GM+ the other day about how random social media is.

You know the deal:
– One post flops.
– Another explodes for no reason.
– And nobody can tell you why.

I chimed in with this:

Virality is almost impossible to manufacture.

There are just too many variables outside of your control—timing, trends, competition, the algorithm gods, etc.

But here’s the more important question:
​Why do people want to go viral in the first place?

Simple: eyeballs → customers → cash.

But if your entire strategy relies on catching lightning in a bottle… you’re probably not building a business.

You're gambling.

So instead of obsessing over "going viral," ask this instead:

Why do I want virality in the first place?

If revenue is the goal, then here’s a better path:

👉 Do something actually worth talking about.

Case in point: I found this story in a newsletter I rate highly—The Strategy Archive​

Founders of a developer tool company spent $15,000… on pizza.

Why?

To feed dev teams they wanted to try their product.

No cold DMs.

No generic "We'd love your feedback!" emails.

Just: "Want free pizza for your team if you try our tool?"

Genius.

It got them in the door.

It got people talking.

And it worked.

That little experiment led to $1 million ARR.

That’s a ROAS of 66x (Show me a Facebook ad that does that.)

And yeah—they're going viral now.

But only because they did something worth sharing.

Lesson?

If you want outsized results, stop doing the same-old stuff.

Create stories that spread.

• Sometimes that means a clever angle.
• Sometimes it’s a different channel.
• Sometimes… it’s just pizza.

Catch the full story here → Read it on The Strategy Archive​