This email is about something I found in a cool newsletter - The Strategy Archive.
I reached out to them and they mentioned they also have this massive database of the best 5347+ Startup Resources, the Best 50+ Ads of All Time, and 900+ Pitch Deck Libraries for free which they're offering to you for free.
You can get them here in one click
There was a chat inside GM+ the other day about how random social media is.
You know the deal:
– One post flops.
– Another explodes for no reason.
– And nobody can tell you why.
I chimed in with this:
Virality is almost impossible to manufacture.
There are just too many variables outside of your control—timing, trends, competition, the algorithm gods, etc.
But here’s the more important question:
Why do people want to go viral in the first place?
Simple: eyeballs → customers → cash.
But if your entire strategy relies on catching lightning in a bottle… you’re probably not building a business.
You're gambling.
So instead of obsessing over "going viral," ask this instead:
Why do I want virality in the first place?
If revenue is the goal, then here’s a better path:
👉 Do something actually worth talking about.
Case in point: I found this story in a newsletter I rate highly—The Strategy Archive
Founders of a developer tool company spent $15,000… on pizza.
Why?
To feed dev teams they wanted to try their product.
No cold DMs.
No generic "We'd love your feedback!" emails.
Just: "Want free pizza for your team if you try our tool?"
Genius.
It got them in the door.
It got people talking.
And it worked.
That little experiment led to $1 million ARR.
That’s a ROAS of 66x (Show me a Facebook ad that does that.)
And yeah—they're going viral now.
But only because they did something worth sharing.
Lesson?
If you want outsized results, stop doing the same-old stuff.
Create stories that spread.
- Sometimes that means a clever angle.
- Sometimes it’s a different channel.
- Sometimes… it’s just pizza.
Catch the full story here → Read it on The Strategy Archive