I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A BTS look
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I'm a firm believer that things can always be done a little better. Even when your marketing strategy is working, there's probably a few tweaks you could make to help squeeze a little extra juice out of it. And that's been my focus for the last week. I've been tweaking the sales material, funnel, and approach for the $1 Product Challenge. Now I could leave all of those changes and the reasons behind them hidden away. Secreted behind the paywall for only the most serious "funnel hackers" who are willing to pay for an item to see how the creator has put everything together. ...OR... I could record a ~10 minute video of me walking through the changes and explaining why I made them. If a video like that would be interesting to you, you'll probably wanna head over to my LinkedIn and look at the post linked below. It might help you understand a little more about effective marketing strategies and funnels. Speak soon and have a great weekend. Pete "tweaking all the things" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! Been floating some new offer ideas, and looking for some feedback. Curious if you would be interested in me building your entire funnel for you. We're talking a simple DFY service where you have the products and the tech, but I create... The initial low-ticket sales page The bump offer copy The upsell sales page copy 5 x ad copy 5 x ad creative And maybe some other promo stuff ... would that be of interest? If it is, hit reply and let me know and we can talk. Thinking of testing this at...
The big money is always made on the high-ticket offer. We all know this, and so we all push it. But if you're trying to get strategers to spend $5k of their hard-earned cash with you - a stranger - within a day or two of them finding you, you're going way too fast. I recorded a detailed video explaining how to get strangers to pay you $5k+ within 7-30 days. You can watch it here. Speak soon, Pete "gotta wine and dine 'em" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland...
I love a deal. I'll research a new product I'm gonna buy like mad so I know I'm getting the best version at the best price. It's common in a lot of B2C purchases, right? Hell, even in some things like insurance there are dedicated comparison shopping sites. Here's the weird thing though. I'm seeing more and more comparison shoppers for B2B offers. I've spoken to a few coaches, agencies, and consultants recently who are seeing the same thing. They're getting people on the phone, but those...