I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A BTS look
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I'm a firm believer that things can always be done a little better. Even when your marketing strategy is working, there's probably a few tweaks you could make to help squeeze a little extra juice out of it. And that's been my focus for the last week. I've been tweaking the sales material, funnel, and approach for the $1 Product Challenge. Now I could leave all of those changes and the reasons behind them hidden away. Secreted behind the paywall for only the most serious "funnel hackers" who are willing to pay for an item to see how the creator has put everything together. ...OR... I could record a ~10 minute video of me walking through the changes and explaining why I made them. If a video like that would be interesting to you, you'll probably wanna head over to my LinkedIn and look at the post linked below. It might help you understand a little more about effective marketing strategies and funnels. Speak soon and have a great weekend. Pete "tweaking all the things" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! Quick win for you. One of the GM+ members just launched her first Facebook ads using the $1 Product Challenge materials and the updated Living Meta Ads training. She emailed me her numbers and the big takeaways are simple: … AOV higher than ad spend.… Profitable within a few days. But here’s the real point. Everyone’s losing their minds over the Andromeda update. CPAs up. Reporting delayed. Creative burning out faster. And people are assuming their ads are suddenly “broken”. They’re not....
I soft-launched a new offer recently, the custom $1 Product Blueprint build, and it reminded me of something people forget about when it comes to helping prospects. Quick note before I get into it. I’m opening a few DFY strategy build slots again. If you want me to build your growth system for you, reply and I’ll share the details. So, the new offer has a super simple onboarding approach... ... Customer buys.... They fill in a form.... I build the custom blueprint. Simple, right? But within a...
A little while back, my downspout from our roof terrace was blocked. I'd look out of the window and see the hoppers filling with water, which then spilled all over the side of the house. Obviously, not ideal, but I could easily fix this myself... or at least I thought it was. I grabbed a drain snake and got to work after an hour or so of rattling that snake around, I patted myself on the back for a job well done. Yet when the next rain came, it overflowed again. Turns out there were more...