I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A BTS look
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I'm a firm believer that things can always be done a little better. Even when your marketing strategy is working, there's probably a few tweaks you could make to help squeeze a little extra juice out of it. And that's been my focus for the last week. I've been tweaking the sales material, funnel, and approach for the $1 Product Challenge. Now I could leave all of those changes and the reasons behind them hidden away. Secreted behind the paywall for only the most serious "funnel hackers" who are willing to pay for an item to see how the creator has put everything together. ...OR... I could record a ~10 minute video of me walking through the changes and explaining why I made them. If a video like that would be interesting to you, you'll probably wanna head over to my LinkedIn and look at the post linked below. It might help you understand a little more about effective marketing strategies and funnels. Speak soon and have a great weekend. Pete "tweaking all the things" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo, What's the first thing you do in the morning when you wake up? If you're anything like me it's... ... Snooze the alarm... Quickly check for Stripe notifications The number of (or lack of) Stripe notifications dictate my morning mood. Which probably isn't healthy, but... Anyway, it's an issue I think a lot of us have. Refreshing the tab/app like the internet might suddenly change its mind about the number of sales you've made. And then you get to your desk and open your emails only to see...
Yo, Years back, my laptop screen suddenly stopped working. The machine itself worked fine, but the screen just gave up one day. Not an issue as I'm a double-screen kinda guy. I just dropped down to one screen for a few days. Anyway, fortunately for me, I'd just had a big invoice paid. So I trotted off to the Apple store to buy a replacement. And for the next three weeks, I lived in this weird state of fear. I'd just dropped thousands on a new laptop… at a time when my revenue was super lumpy....
This is it. Final email. Final reminder.Final chance. If you want the BFCM deal, the one where I build your funnel plan for you, this is the last window. After tonight, it’s gone and... ... the blueprint goes back up to full price... GM+ doubles in price... the bonuses disappear as offers But, if you do join by midnight tonight, here's what you get for only $47 Your first month of GM+ at 50% off - $99 / month A custom-built funnel plan (traffic, offers, pricing, upsells — the full model) -...