I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A BTS look
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I'm a firm believer that things can always be done a little better. Even when your marketing strategy is working, there's probably a few tweaks you could make to help squeeze a little extra juice out of it. And that's been my focus for the last week. I've been tweaking the sales material, funnel, and approach for the $1 Product Challenge. Now I could leave all of those changes and the reasons behind them hidden away. Secreted behind the paywall for only the most serious "funnel hackers" who are willing to pay for an item to see how the creator has put everything together. ...OR... I could record a ~10 minute video of me walking through the changes and explaining why I made them. If a video like that would be interesting to you, you'll probably wanna head over to my LinkedIn and look at the post linked below. It might help you understand a little more about effective marketing strategies and funnels. Speak soon and have a great weekend. Pete "tweaking all the things" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Was chatting on the GM+ call yesterday (you can join us for those here) and we got into the details of attracting higher-level clients by standing out from the competition. The kind of clients who will… Pay you higher fees See you as an advisor, not just a tactical implementor Listen to and value your feedback and advice to them And if you get in early enough, maybe even be open to you taking some equity These are the dream clients we all want to work with. They’re less hassle, better payers,...
I’m reworking a bunch of offers and ideas at the minute. And I’d love some feedback on what you’d find most valuable and useful. First though, I’m gonna explain the reasoning behind this little shift - I broke this down in detail in GM+ recently, but want to expand on it a little here. So I’m looking to create 12 offers so I can easily promote one per month to the email list. An easy cycle where, every month, we can offer something that helps people grow their biz. Also, these will double up...
I’ve lost the battle, but not the war with building custom AI Agents to create assets as products. I just can’t get it to replicate the same kind of output as the Custom GPTs. I’ve recorded a video below, but I’ll kick off with the difference in one area of one of these AI Assistants. So, for the $1 Product Strategy Advisor Custom GPT, the output for each stage is like the below… “1. Front-End Offer – $1 Title: “Client Magnet Scripts” What it solves: Freelancers struggle to start sales...