I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A BTS look
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I'm a firm believer that things can always be done a little better. Even when your marketing strategy is working, there's probably a few tweaks you could make to help squeeze a little extra juice out of it. And that's been my focus for the last week. I've been tweaking the sales material, funnel, and approach for the $1 Product Challenge. Now I could leave all of those changes and the reasons behind them hidden away. Secreted behind the paywall for only the most serious "funnel hackers" who are willing to pay for an item to see how the creator has put everything together. ...OR... I could record a ~10 minute video of me walking through the changes and explaining why I made them. If a video like that would be interesting to you, you'll probably wanna head over to my LinkedIn and look at the post linked below. It might help you understand a little more about effective marketing strategies and funnels. Speak soon and have a great weekend. Pete "tweaking all the things" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
So I just did a breakdown analysis for the GM+ crowd (you can join us with a special BFCM deal here). It was a funnel teardown of a chap running LinkedIn ads, and to be blunt... the approach is awful. This guy has made pretty much all of the mistakes you can make... Ads that generate curiosity but zero serious intent No clarity on what he’s actually selling An application that doesn’t explain the next steps Running the whole thing at “50 percent off”, which only attracts bargain hunters He’s...
Saw an awesome post on FB from Alex Becker (founder of Hyros) and I wanted to riff on it a bit as it's something you need to be focusing on if you wanna scale. This is something I'm focusing more on for my own offers and also the people I help in places like GM+ (join here over BF to get some bonuses). In short, the secret of scale is economics. No surprise there. But a lot of people get this wrong - and it's worth taking time to remind you of what you should be focusing on to get better...
Quick one today as a lot of my list is US-based, and it's Thanksgiving. So, first off, Happy Turkey Day if you're celebrating. If you're not, happy Thursday. The BF Bundle is still available here if you're interested in levelling up your business through 2026. Speak soon, Pete "not in the US for TG this year so just working as normal" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FAUnsubscribe · Preferences