I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A BTS look
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I'm a firm believer that things can always be done a little better. Even when your marketing strategy is working, there's probably a few tweaks you could make to help squeeze a little extra juice out of it. And that's been my focus for the last week. I've been tweaking the sales material, funnel, and approach for the $1 Product Challenge. Now I could leave all of those changes and the reasons behind them hidden away. Secreted behind the paywall for only the most serious "funnel hackers" who are willing to pay for an item to see how the creator has put everything together. ...OR... I could record a ~10 minute video of me walking through the changes and explaining why I made them. If a video like that would be interesting to you, you'll probably wanna head over to my LinkedIn and look at the post linked below. It might help you understand a little more about effective marketing strategies and funnels. Speak soon and have a great weekend. Pete "tweaking all the things" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Picture this... You've identified the problem in your business. Where things break down and money is being lost. You analyse, design the fix, and set everyone on the path to implementing that fix. Time to pop the champaign right? Nope. After you've built that awesome fix, you see... nothing. No improvements, no meaningful changes, no new sales. And you're back to square one. It's a problem I see a lot. People fixing the symptom, but completely missing the cause. here's what I mean. I worked...
If we were to sit down and go through all the things I've done right in my career, and then all the things I've done wrong... ... the time split would be like a 10/90 split. I've failed so much more than succeeded over the years. They're good teaching moments. But, one of the more dangerous things in business isn’t choosing the wrong tactic. It’s committing to it. Once you’ve got buy-in from yourself or your team, you want it to work. So you keep pushing it longer than you should. Case in...
A big name marketer shared the results of a study he did last week on how brands are marketing in 2026. Long story short, most of them are... Cutting ad spend Cutting content/online PR Removing agencies ... all because the lead quality is trash. It went on to explain how people are moving back to in-person marketing and the established methods are dying off. Which ain't exactly true. Look, brands are cutting spend. And yeah, I agree that in-person stuff - or at least non AI stuff - is gonna...