I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A BTS look
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I'm a firm believer that things can always be done a little better. Even when your marketing strategy is working, there's probably a few tweaks you could make to help squeeze a little extra juice out of it. And that's been my focus for the last week. I've been tweaking the sales material, funnel, and approach for the $1 Product Challenge. Now I could leave all of those changes and the reasons behind them hidden away. Secreted behind the paywall for only the most serious "funnel hackers" who are willing to pay for an item to see how the creator has put everything together. ...OR... I could record a ~10 minute video of me walking through the changes and explaining why I made them. If a video like that would be interesting to you, you'll probably wanna head over to my LinkedIn and look at the post linked below. It might help you understand a little more about effective marketing strategies and funnels. Speak soon and have a great weekend. Pete "tweaking all the things" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yesterday I mentioned "The Thread." That invisible line connecting your first ad or cold outreach to the moment a client signs a contract for the big thing. And when you're getting fewer sales for the "big thing", most founders think the solution is to simply add "more." More leads. More SDRs. More ad spend. But if your "Thread" is broken, "More" is just an expensive way to realise your system is leaking. I mean, if you've got a bucket with no bottom, throwing more water in the top isn't...
I’m starting the outreach for a new business venture today. Most people at this stage do the 'tactical' thing... They buy a list Hire a virtual assistant to spam LinkedIn asking for a call or promoting the offer And hope for a 1% reply rate. A huge waste of capital and time. With the new venture, I've spent the last week building out the architecture behind the offer. I’ve been mapping the 'Thread' that connects the first touchpoint to the final contract. Most businesses, even those doing...
I’m curious... What AI are you actually using? Or are you just "collecting" subscriptions? We’ve been debating this in GM+ lately because, frankly, the shine has worn off OpenAI for me. To give you some context, I’ve been an OpenAI power user since the start. But the 5.2 release? It’s woeful. I spend more time arguing with the "Custom GPTs" than I do getting actual work done. I guess they told it to stop being so sycophantic, now it's like a petulant little kid who doesn't like when you tell...