I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A BTS look
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I'm a firm believer that things can always be done a little better. Even when your marketing strategy is working, there's probably a few tweaks you could make to help squeeze a little extra juice out of it. And that's been my focus for the last week. I've been tweaking the sales material, funnel, and approach for the $1 Product Challenge. Now I could leave all of those changes and the reasons behind them hidden away. Secreted behind the paywall for only the most serious "funnel hackers" who are willing to pay for an item to see how the creator has put everything together. ...OR... I could record a ~10 minute video of me walking through the changes and explaining why I made them. If a video like that would be interesting to you, you'll probably wanna head over to my LinkedIn and look at the post linked below. It might help you understand a little more about effective marketing strategies and funnels. Speak soon and have a great weekend. Pete "tweaking all the things" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! Quick one today. Curious about the one thing you’re stuck on right now when it comes to growth? Not tactics like running an ad, but the actual problem that’s slowing things down. I’m doing a bit of free thinking this week and replying personally. If you’re clear, just reply and tell me... ... what you’re trying to scale... what’s not working... what you’ve already tried... what you want to achieve No pitch on the back end of this. This just helps me see patterns and build the right stuff....
Yo, Quick heads up before I wrap up this instance of HVO. High Value Offers closes tonight. And I want to be clear about what this decision actually is. This isn’t about buying a course. It’s about whether you keep guessing. Because if nothing changes, here’s what probably happens... ... You come up with another idea.... You talk yourself into it.... You spend weeks building.... You launch. And then you’re right back where you are now, trying to work out why it didn’t land. Not because you’re...
Yo, One thing I haven’t really said yet is this. High Value Offers isn’t something you use once and hope you picked the right idea. It’s more like a way of looking at your business that keeps paying you back. Most people assume this kind of system is only useful when you’re starting from scratch. Like, “I don’t know what to sell, so this helps me find an idea.” And yeah, it does that. If you’re staring at a blank page wondering what to build next, this gives you a way to find ideas that...