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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Most people put their lack of growth down to one thing... a lack of time. Butt most of the time, that's BS. It's not time they lack, but leverage. If you’re spending all day making content, answering the same questions, or chasing leads… And you’re not creating assets that free you from that… You’re just keeping yourself stuck. Here’s the thing... You don’t need to build something new from scratch. You already have the raw materials... your frameworks, your scripts, your plans, your answers....
Most people overcomplicate it. They think building a Custom GPT means messing around with APIs, coding, or some mad tech stack. But in reality? There are only three things you need to create a GPT that prints cash and saves you hours and can even be sold to bring in buyers. Those are.. A template or asset you already use (e.g. an ad, script, plan, framework) A process for how you normally use it A ChatGPT Plus account ($20/month) That’s it. If you’ve already got those first two (and most...
Just did a count this morning… In the last 18 months, I’ve built 44 Custom GPTs. Custom bots that handle entire jobs for me... faster, easier, and more profitably. Here are 3 I use all the time: Customer Research GPTFeed it reviews from your competitors. It pulls pain points, benefits, and tells you how to stand out. Ad Copy GPTAnswer 5 questions. Get ads in my proven formats. (My current ads get a 4% CTR, which is better than 90% of advertisers.) Sales Sequence GPTInput your offer. It writes...