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Growth Models

Ascension

Published about 2 months ago • 1 min read

In the GM+ Community, I'm working on templating an easier-to-implement ascension model - something that takes your low-ticket customers to your high-ticket offers with predictability.

I've been diving into the ascension models of 7 and 8-figure businesses to better understand what works, and I shared the initial learnings and thoughts in the community.

Member AS dropped an awesome critique which included the below.

In any promo emails sequence, you generally want to make sure that you have enough emails that cover all the different objections/hesitations that the buyer might have. I’ve always tried to cover each of those objections as evenly as possible (generally one email per objection).

And he's 100% right.

In fact, the email sequence templates I added to GM+ and the workshop I did a little while back do exactly this.

Your job is to remove the major objections that people have so they feel confident in buying from you.

Here's the thing. Different people have different objections. A few of the underlying thoughts I see that lead to objections include people being...

  • Price sensitive and they need to feel confident it's not money wasted
  • Mechanism focused and they need to understand how it works
  • Desire the transformation and so want to be excited about how their life will change

And so on.

So, your system has to address different areas as you'll never know what's going to get someone to buy.,

Anyway, long story short, the initial template I was working on (which is like a 10-page doc at the minute) was way too focused on my own objections.

I'm a mechanism guy. I like to know how things work, and so I defaulted to that.

AS pointed out that I was too focused on this and that, for him, he prefers to see real-world applications and transformations over theoretical "how it works".

It was a good reminder and has got me back analysing and figuring out the best way to create an easy-to-install ascension model in all of our businesses.

If you want to get involved with helping build this out and be among the first to test it when it's fully templatised, get into the GM+ Community now.​

The focus in GM+ for December is all about ascension models.

By the end of the month, I want a full system that you can quickly and easily install in your business.

Something takes low-ticket buyers (or even freebie leads) and gets them to a point where they want to pay higher ticket fees to work more closely with you.

​You can help shape this and get first usage of the materials when they're done by joining GM+ here. ​

Happy Saturday!

Pete "ascension" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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