profile

Growth Models

Ascension

Published about 1 year ago • 1 min read

In the GM+ Community, I'm working on templating an easier-to-implement ascension model - something that takes your low-ticket customers to your high-ticket offers with predictability.

I've been diving into the ascension models of 7 and 8-figure businesses to better understand what works, and I shared the initial learnings and thoughts in the community.

Member AS dropped an awesome critique which included the below.

In any promo emails sequence, you generally want to make sure that you have enough emails that cover all the different objections/hesitations that the buyer might have. I’ve always tried to cover each of those objections as evenly as possible (generally one email per objection).

And he's 100% right.

In fact, the email sequence templates I added to GM+ and the workshop I did a little while back do exactly this.

Your job is to remove the major objections that people have so they feel confident in buying from you.

Here's the thing. Different people have different objections. A few of the underlying thoughts I see that lead to objections include people being...

  • Price sensitive and they need to feel confident it's not money wasted
  • Mechanism focused and they need to understand how it works
  • Desire the transformation and so want to be excited about how their life will change

And so on.

So, your system has to address different areas as you'll never know what's going to get someone to buy.,

Anyway, long story short, the initial template I was working on (which is like a 10-page doc at the minute) was way too focused on my own objections.

I'm a mechanism guy. I like to know how things work, and so I defaulted to that.

AS pointed out that I was too focused on this and that, for him, he prefers to see real-world applications and transformations over theoretical "how it works".

It was a good reminder and has got me back analysing and figuring out the best way to create an easy-to-install ascension model in all of our businesses.

If you want to get involved with helping build this out and be among the first to test it when it's fully templatised, get into the GM+ Community now.​

The focus in GM+ for December is all about ascension models.

By the end of the month, I want a full system that you can quickly and easily install in your business.

Something takes low-ticket buyers (or even freebie leads) and gets them to a point where they want to pay higher ticket fees to work more closely with you.

​You can help shape this and get first usage of the materials when they're done by joining GM+ here. ​

Happy Saturday!

Pete "ascension" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yo, Quick heads up before I wrap up this instance of HVO. High Value Offers closes tonight. And I want to be clear about what this decision actually is. This isn’t about buying a course. It’s about whether you keep guessing. Because if nothing changes, here’s what probably happens... ... You come up with another idea.... You talk yourself into it.... You spend weeks building.... You launch. And then you’re right back where you are now, trying to work out why it didn’t land. Not because you’re...

about 14 hours ago • 1 min read

Yo, One thing I haven’t really said yet is this. High Value Offers isn’t something you use once and hope you picked the right idea. It’s more like a way of looking at your business that keeps paying you back. Most people assume this kind of system is only useful when you’re starting from scratch. Like, “I don’t know what to sell, so this helps me find an idea.” And yeah, it does that. If you’re staring at a blank page wondering what to build next, this gives you a way to find ideas that...

1 day ago • 1 min read

Yo, One thing that messes people up with offers is they assume this has to be difficult. Like there’s some tax you have to pay in confusion before you’re allowed to make money. ... Weeks of thinking.... Months of building.... Endless second-guessing. I get it, money is the primary tool for survival in our world, so we kinda all want to think it's hard to acquire. But the reality is, the only reason this feels hard is because most people start in the wrong place. They start with the product....

3 days ago • 1 min read