Feels like the topic of the day for me is upsells. On 2 calls this AM upsells were the primary focus for getting a good funnel up and running. And, in GM+, I did some video feedback to help improve the take rate of an upsell (you can get the same kind of feedback for your biz by joining here). If that wasn't enough, I recently added a new course in GM+ about SLOs where I go into detail on some of the details about pricing structures for effective upsells. I thought I'd take a second and talk...

I recently added a new course on SLOs (self-liquidating offers) to the GM+ Community (you can get access to it here). But I wanted to share what I see as the most common mistake people make that stops their SLO from ever being successful. It's the same mistake a marketer I recently met with was about to make when launching their new offer. The error? Offering too much. Look, the whole point of an SLO or low cost offer is to quickly solve a small, painful problem the user has. And yet I still...

We're in the run-up to the Black Friday / Cyber Monday weekend. A huge opportunity for your biz as this is a month where people are gearing up and looking to buy. Your job is to craft an offer that's a no brainer. Something that provides enough value with a low enough threat for your customers to grab it without even thinking. Here's the thing. Don't wait until the BF/CM weekend to start your promos. START NOW. Here's what you need to do well over the BFCM weekend. A low cost offer (you can...