I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Easy wins
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If the growth strategy for your business is to simply "get new leads", I want you to think about this. Cause there's likely an easy 5+ figures in your biz you're overlooking. This weekend, I'm heading to a nice little local restaurant with the Mrs for a Valentine's Day dinner. The restaurant's in a really weird place. It's on a side street that gets little foot traffic. The side of the road it's on has barely any sidewalk (it's about 1-foot across). And the entrance is just a door in an otherwise nondescript wall. I actually walked past this place for years without actually knowing anything was there. I only checked it out after a local mate told me about it. This friend goes there every 3 months or so. Her friends go every few months. And now, we go every few months. Between us all, we've spent thousands there. They keep us coming back, and we keep on giving them money. I had a quick look and apparently about 60% of restaurant revenue is from repeat customers. Restaurants who focus on re-engaging and upselling customers are gonna be more profitable than the "one and done" places. Which is all a long way of saying, are you missing out on revenue that's already in your business. Have you takent eh one and done approach, or could you be closing more deals from information you already have. I put a quick video together on it all here, but here's the short version. Look, if you've been in biz for any amount of time you likely have...
... and within each of these segments there's a fair few people who either haven't bought, have bought once, or left but are primed to come back. The easiest win for your business is to target these people with something that brings them back into the fold. Hit them with a good offer and the right system, and it could add another 5 or 6-figures to your revenue this year. Get that right, then you can add more traffic to that new offer and system for greater gains. Like I said, you can view a quick 10-minute video on this here. My recommendation to you? Look at...
And ask if there's something you can do to help them which can form a new product OR be a slight shift of an existing product. Good luck! Pete "hidden revenue finder" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Email subscriber JP emailed me with the below question in response to an email I sent about the old method of turning cold leads into high-ticket clients being broken. Dear Peter,Sam Ovens later admitted his old way was broken.But what do you think of the model of Russ Ruffino?Is that still working today?How does it differ from your model?Thanks and God bless. I responded with this (I try to respond to all emails I receive). I’m not super familiar with Russ’s model. From a quick search it...
Yo I get asked a lot why I built GM+ and GMM as communities, instead of just selling $2k courses, running high-ticket coaching, or going all-in on an agency model. Honestly? It came down to three things… … impact… leverage… and where the world is going I’ll explain all of this in detail here - but if you wanna see what’s in both of these tiers of the community, here’s the details. Now, onto the breakdown. 1. Why I didn’t choose the agency route (and would caution you against it) I’ve scaled...
Saw something the other day where someone was saying webinars and $5k clients are the only way to grow your biz moving forward. And look, both of those things are great. You need high-ticket clients to be profitable Webinars can be a great way to build the trust needed to sell high ticket Thing is, the whole concept of throwing cold traffic (people who don’t know you) to a weoinar and that being enough for them to drop $5k+ with you doesn;t work anymore. Sure, it used to work when credit was...