I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Easy wins
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If the growth strategy for your business is to simply "get new leads", I want you to think about this. Cause there's likely an easy 5+ figures in your biz you're overlooking. This weekend, I'm heading to a nice little local restaurant with the Mrs for a Valentine's Day dinner. The restaurant's in a really weird place. It's on a side street that gets little foot traffic. The side of the road it's on has barely any sidewalk (it's about 1-foot across). And the entrance is just a door in an otherwise nondescript wall. I actually walked past this place for years without actually knowing anything was there. I only checked it out after a local mate told me about it. This friend goes there every 3 months or so. Her friends go every few months. And now, we go every few months. Between us all, we've spent thousands there. They keep us coming back, and we keep on giving them money. I had a quick look and apparently about 60% of restaurant revenue is from repeat customers. Restaurants who focus on re-engaging and upselling customers are gonna be more profitable than the "one and done" places. Which is all a long way of saying, are you missing out on revenue that's already in your business. Have you takent eh one and done approach, or could you be closing more deals from information you already have. I put a quick video together on it all here, but here's the short version. Look, if you've been in biz for any amount of time you likely have...
... and within each of these segments there's a fair few people who either haven't bought, have bought once, or left but are primed to come back. The easiest win for your business is to target these people with something that brings them back into the fold. Hit them with a good offer and the right system, and it could add another 5 or 6-figures to your revenue this year. Get that right, then you can add more traffic to that new offer and system for greater gains. Like I said, you can view a quick 10-minute video on this here. My recommendation to you? Look at...
And ask if there's something you can do to help them which can form a new product OR be a slight shift of an existing product. Good luck! Pete "hidden revenue finder" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
You ever see those people who've been in the game for a decade plus saying stuff like... You've just gotta do this simple thing... It's easy when you do this... Do this to make money... ... and you think, well yeah, that's easy for you cause you've got... ... an established audience...... major reputation...... loadsa cash... A lot of the time, when someone starts to see success, they start to forget what it was like to grow something from scratch. How to get something from 0-1 with limited...
Ever feel like your offers should be selling way better than they are? You’ve got the audience. You’ve got the expertise. You even get people engaging, showing interest... Yet, when it’s time to buy? Crickets. You tweak your pitch.You try different angles.You wonder if maybe your price is too high. Nothing moves the needle. The worst part? You know people like what you’re doing. You see the DMs, the comments, the replies. So why the hell aren’t they pulling out their wallets? It’s not because...
Remember a couple of years ago where Neil Patel was everywhere? Log into Facebook... there's Neil. Check your LinkedIn... hi Neil. Scroll on Insta... Neil. Hell, if you Googled anything related to marketing, the fella was guaranteed to be one of the top 3. You couldn't get away from him. Neil was, and still is, the master of omnipresent marketing. Everywhere you went, he was there. And I've been looking at what I can do to replicate some of this. Why? Cause trust is often built through...