I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Easy wins
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If the growth strategy for your business is to simply "get new leads", I want you to think about this. Cause there's likely an easy 5+ figures in your biz you're overlooking. This weekend, I'm heading to a nice little local restaurant with the Mrs for a Valentine's Day dinner. The restaurant's in a really weird place. It's on a side street that gets little foot traffic. The side of the road it's on has barely any sidewalk (it's about 1-foot across). And the entrance is just a door in an otherwise nondescript wall. I actually walked past this place for years without actually knowing anything was there. I only checked it out after a local mate told me about it. This friend goes there every 3 months or so. Her friends go every few months. And now, we go every few months. Between us all, we've spent thousands there. They keep us coming back, and we keep on giving them money. I had a quick look and apparently about 60% of restaurant revenue is from repeat customers. Restaurants who focus on re-engaging and upselling customers are gonna be more profitable than the "one and done" places. Which is all a long way of saying, are you missing out on revenue that's already in your business. Have you takent eh one and done approach, or could you be closing more deals from information you already have. I put a quick video together on it all here, but here's the short version. Look, if you've been in biz for any amount of time you likely have...
... and within each of these segments there's a fair few people who either haven't bought, have bought once, or left but are primed to come back. The easiest win for your business is to target these people with something that brings them back into the fold. Hit them with a good offer and the right system, and it could add another 5 or 6-figures to your revenue this year. Get that right, then you can add more traffic to that new offer and system for greater gains. Like I said, you can view a quick 10-minute video on this here. My recommendation to you? Look at...
And ask if there's something you can do to help them which can form a new product OR be a slight shift of an existing product. Good luck! Pete "hidden revenue finder" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yesterday I talked about what a bad offer does to your business — and to you. Today, I want to flip that and talk about what insanely profitable offers actually have in common. Because they’re not clever. And they’re definitely not built around hustle. In fact, I'd argue that... Great offers don’t rely on you as the facilitator. If the results depend on your personal effort, time, or constant involvement, you’ll hit a ceiling fast. You can do well like that. I know guys pulling around 7-figs...
Yesterday I said this year only really changes if the offer does. Today, I want to be blunt about what happens when the offer isn’t right. This isn’t theory. I’ve personally dragged dying offers way longer than I should have, burning time, money, and energy trying to force something that wasn’t working. When you're in that place, the offer doens't just hurt your business. It leaks into everything else. Within the business, it usually looks like this... ... You’re always “working on...
Welcome to the first full work week of 2026. If you’re coming into the year unhappy with how 2025 finished, or you’re like me and want this year to be materially better, this matters. This is the time of year when everyone is... ... buying a new planner... mapping out their “path to success”... deciding which actions are finally going to turn their life around. But when you actually look at what people plan, it’s almost always too small to create real change. I’m already seeing posts about...