I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Easy wins
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If the growth strategy for your business is to simply "get new leads", I want you to think about this. Cause there's likely an easy 5+ figures in your biz you're overlooking. This weekend, I'm heading to a nice little local restaurant with the Mrs for a Valentine's Day dinner. The restaurant's in a really weird place. It's on a side street that gets little foot traffic. The side of the road it's on has barely any sidewalk (it's about 1-foot across). And the entrance is just a door in an otherwise nondescript wall. I actually walked past this place for years without actually knowing anything was there. I only checked it out after a local mate told me about it. This friend goes there every 3 months or so. Her friends go every few months. And now, we go every few months. Between us all, we've spent thousands there. They keep us coming back, and we keep on giving them money. I had a quick look and apparently about 60% of restaurant revenue is from repeat customers. Restaurants who focus on re-engaging and upselling customers are gonna be more profitable than the "one and done" places. Which is all a long way of saying, are you missing out on revenue that's already in your business. Have you takent eh one and done approach, or could you be closing more deals from information you already have. I put a quick video together on it all here, but here's the short version. Look, if you've been in biz for any amount of time you likely have...
... and within each of these segments there's a fair few people who either haven't bought, have bought once, or left but are primed to come back. The easiest win for your business is to target these people with something that brings them back into the fold. Hit them with a good offer and the right system, and it could add another 5 or 6-figures to your revenue this year. Get that right, then you can add more traffic to that new offer and system for greater gains. Like I said, you can view a quick 10-minute video on this here. My recommendation to you? Look at...
And ask if there's something you can do to help them which can form a new product OR be a slight shift of an existing product. Good luck! Pete "hidden revenue finder" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo, I recently shared this in GM+ (you can join us here for more convos on these topics), but also thought it might be useful for anyone who's thinking of testing ads for the first time, or growing to different platforms in the new year. ----- Wanted to share some of the things I’ve been working on with ads recently. This might be a long one. A little background. A couple of months back, I wanted to see if I could move some ad spend over to Google properties. A few reasons... Google has a...
This is the final note before I stop mentioning The Monthly Offer System this year. We're almost at Christmas and, right now, my focus is gonna be on family stuff and trying to relax a little. So, this is the final email I'll send over this. If you want a clear system for... Knowing what to sell each month Activating buyers consistently And making high-ticket sales easier The Monthly Offer System is available now. It’s $47 for lifetime access. No subscription.No obligation to buy anything...
One last thing to think about before The Monthly Offer System closes. At the start of 2025, I created a plan for myself. Lofty goals, huge achievements, simple systems. This year hasn't been bad. But I haven't hit the kind of goals I wanted to. And a HUGE part of that is because I failed to assign the right systems to those goals. They were there, but the process to achieve them was not. I've got friends in the same position, and I know a bunch of customers and clients for whom the same is...