I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Easy wins
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If the growth strategy for your business is to simply "get new leads", I want you to think about this. Cause there's likely an easy 5+ figures in your biz you're overlooking. This weekend, I'm heading to a nice little local restaurant with the Mrs for a Valentine's Day dinner. The restaurant's in a really weird place. It's on a side street that gets little foot traffic. The side of the road it's on has barely any sidewalk (it's about 1-foot across). And the entrance is just a door in an otherwise nondescript wall. I actually walked past this place for years without actually knowing anything was there. I only checked it out after a local mate told me about it. This friend goes there every 3 months or so. Her friends go every few months. And now, we go every few months. Between us all, we've spent thousands there. They keep us coming back, and we keep on giving them money. I had a quick look and apparently about 60% of restaurant revenue is from repeat customers. Restaurants who focus on re-engaging and upselling customers are gonna be more profitable than the "one and done" places. Which is all a long way of saying, are you missing out on revenue that's already in your business. Have you takent eh one and done approach, or could you be closing more deals from information you already have. I put a quick video together on it all here, but here's the short version. Look, if you've been in biz for any amount of time you likely have...
... and within each of these segments there's a fair few people who either haven't bought, have bought once, or left but are primed to come back. The easiest win for your business is to target these people with something that brings them back into the fold. Hit them with a good offer and the right system, and it could add another 5 or 6-figures to your revenue this year. Get that right, then you can add more traffic to that new offer and system for greater gains. Like I said, you can view a quick 10-minute video on this here. My recommendation to you? Look at...
And ask if there's something you can do to help them which can form a new product OR be a slight shift of an existing product. Good luck! Pete "hidden revenue finder" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
This is it. Final email. Final reminder.Final chance. If you want the BFCM deal, the one where I build your funnel plan for you, this is the last window. After tonight, it’s gone and... ... the blueprint goes back up to full price... GM+ doubles in price... the bonuses disappear as offers But, if you do join by midnight tonight, here's what you get for only $47 Your first month of GM+ at 50% off - $99 / month A custom-built funnel plan (traffic, offers, pricing, upsells — the full model) -...
Let’s not dress this up. If your revenue didn’t grow this year, it wasn’t... ... the algorithm... your niche... buyer psychology magically shifting overnight.... “summer slowdown” or “Q4 fatigue”. It was your model. The game changed, and most people didn’t. Case in point for this. I know a guy whose entire business is webinars. He sells them, teaches them, built his whole identity on them. This year? His numbers tanked and he intrduced a new "$47 webinar" to validate serious buyers. I know...
So I just did a breakdown analysis for the GM+ crowd (you can join us with a special BFCM deal here). It was a funnel teardown of a chap running LinkedIn ads, and to be blunt... the approach is awful. This guy has made pretty much all of the mistakes you can make... Ads that generate curiosity but zero serious intent No clarity on what he’s actually selling An application that doesn’t explain the next steps Running the whole thing at “50 percent off”, which only attracts bargain hunters He’s...