I've had a lot of businesses, offers, and ideas fail over the years.

Some of 'em I still think are pretty good ideas and, if I'd approached it differently, could have worked.

What would I do differently?

I'd do it all faster. But in a smart way.

For years I was doing things the "right" way. I was...

• Writing blog posts
• Creating social promotions
• Doing outreach to open dialogues with potential customers
• Offering as much free value as possible to then try and convert the freebie seekers

And it was hard.

All of this is still a completely viable way to grow a business. But it's slow.

Sometimes, too slow.

Look, a lot of success is adapting what you think to what people want.

And, if you're relying on things like the algo to provide data, you can move too slow and miss big opportunities.

Miss enough of them and you have to move on to keep the cash flowing.

What's mad is that, sometimes, the change that's needed can be a small tweak to something like your...

• Messaging
• Channels
• Promise
• ICP

So, the question is, how can you get feedback and data faster to make better decisions?

Ads.

Ads are the best tool for moving quickly because they help you get feedback and data so much faster than organic.

I know a lot of folk are afraid of running ads cause there's always the chance you lose money. I was afraid of them for years and it really stifled my growth.

This is where SLO comes into it.

SLO stands for Self Liquidating Offer. It's the base of the $1 Product Challenge and removes a lot of the risks associated with ads.

It essentially is the system behind putting $1 into ads and getting (at least) $1 back.

On the surface, the benefit here is that you get a new customer without having to spend any money.

It unlocks scale for your business.

The more buyers on your list, the more sales opportunities you have.

But, the other benefit, one that's likely more important, is that you get quick data and feedback on your audience, what they want, what they'll pay for, and how to talk to them.

This kinda info is invaluable.

Not only is it going to help you improve those front-end SLO funnels, but it'll help you better understand the audience so you can more effectively sell new offers and higher ticket items to them.

The key to unlocking all fo this is having an offer that can pay for its own ads.

I'm by no means a master of FB ads, but I've been getting at least break even on my ad sets over the last few months thanks tot he simple systems of an SLO.

Long story short, if you have an offer and are fed up of how slow some organic growth can be, look at building an SLO on the front end to help you get in front of more people.

The feedback you get from that alone will help with everything else.

I'm thinking about making November the month of SLOs in the GM+ Community where we can all set these up in our business.

If you're interested, hit reply and let me know.

Speak soon

Pete "Fast and SLO" Boyle