I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Free lead magnets are cutting your growth by 2/3rds
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I've completely stopped creating new lead magnets for my business. Why? Well, I could go over the same old ground and once again hammer you with the messages of...
But, there's another reason. One which is - in my opinion - more important and underpins the other two. In fact, this underpins the entire success of your growth strategy. Look, running ads or paying for any marketing for your business comes down to one thing. The economics. If you have to spend $100 to acquire a customer then you need...
It's not rocket science. It all comes down to getting that investment back ASAP and then increasing the LTV to turn a healthy profit. Free lead magnets make this three times harder. Let's say you have a free lead magnet that has a 30% opt-in rate (the average CVR), and the thank you page is a self-liquidating offer. You're paying an average $3 per click for your ads. Which means you're now paying $9 per view of your paid offer. That free lead magnet filter is tripling your...
And this is all assuming that the free lead magnet is a perfect tie-in with the paid offer. If there's a mismatch here, you can expect even lower CVRs on the paid offer. There was a time when this approach worked. When ads were cheap and people were more receptive. But that time has passed. Efficiency is the name of the game now, and the most efficient method of running ads is to look at how you can get that payback period as short as possible. You do that by putting the paid offer at the front, and not hiding it behind a free lead magnet. Pete "paid offers up front" Boyle P.S. - If you're questioning how you can run ads direct to a high ticket offer - you don't. You create a small offer that identifies buyers and then ascend them to the HTO. I teach you how to craft that initial offer in the $1 Product Challenge. |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! Quick one. I’m opening up 3 1:1 spots to help people install the exact system I’ve used to: Bring in daily buyers Turn 5–10% into $5K to $25K clients Add $50K+ profit to businesses doing $10K+ months No extra team. No complex funnel builds. No content treadmill. Just one system, done properly. It’s not fully open yet ( still finalising the structure and price) but I wanted to give you a heads-up since you’ve already bought from me before. If you’re even slightly interested in scaling with...
Just dropped a mega post about the changing economy and how to adapt with your marketing in the $1 Product Community. If you're not in, you can join us in there by signing up here. I thought the post would be helpful to all though, so I've pasted it below for you. -------------------- There’s been a huge shift in the market and it’s led to a lot of people experiencing… An increase in prospects giving the old “let us think about it” A reduction in engagement across owned channels (email lists)...
Hey, Let’s keep this simple. ACCER Model Builders closes tonight. Now, is this a fake countdown designed to trick you into buying? No. I’m not going to pretend the program disappears off the face of the earth after tonight. But here’s the truth: This is an evergreen offer… … I’ll probably run it again.… But I have no idea when.… Might be next month.… Might be never. And if you’ve been reading these emails, watching the video, and nodding along thinking, “Yeah, this actually sounds like what I...