I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Free lead magnets are cutting your growth by 2/3rds
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I've completely stopped creating new lead magnets for my business. Why? Well, I could go over the same old ground and once again hammer you with the messages of...
But, there's another reason. One which is - in my opinion - more important and underpins the other two. In fact, this underpins the entire success of your growth strategy. Look, running ads or paying for any marketing for your business comes down to one thing. The economics. If you have to spend $100 to acquire a customer then you need...
It's not rocket science. It all comes down to getting that investment back ASAP and then increasing the LTV to turn a healthy profit. Free lead magnets make this three times harder. Let's say you have a free lead magnet that has a 30% opt-in rate (the average CVR), and the thank you page is a self-liquidating offer. You're paying an average $3 per click for your ads. Which means you're now paying $9 per view of your paid offer. That free lead magnet filter is tripling your...
And this is all assuming that the free lead magnet is a perfect tie-in with the paid offer. If there's a mismatch here, you can expect even lower CVRs on the paid offer. There was a time when this approach worked. When ads were cheap and people were more receptive. But that time has passed. Efficiency is the name of the game now, and the most efficient method of running ads is to look at how you can get that payback period as short as possible. You do that by putting the paid offer at the front, and not hiding it behind a free lead magnet. Pete "paid offers up front" Boyle P.S. - If you're questioning how you can run ads direct to a high ticket offer - you don't. You create a small offer that identifies buyers and then ascend them to the HTO. I teach you how to craft that initial offer in the $1 Product Challenge. |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! Been floating some new offer ideas, and looking for some feedback. Curious if you would be interested in me building your entire funnel for you. We're talking a simple DFY service where you have the products and the tech, but I create... The initial low-ticket sales page The bump offer copy The upsell sales page copy 5 x ad copy 5 x ad creative And maybe some other promo stuff ... would that be of interest? If it is, hit reply and let me know and we can talk. Thinking of testing this at...
The big money is always made on the high-ticket offer. We all know this, and so we all push it. But if you're trying to get strategers to spend $5k of their hard-earned cash with you - a stranger - within a day or two of them finding you, you're going way too fast. I recorded a detailed video explaining how to get strangers to pay you $5k+ within 7-30 days. You can watch it here. Speak soon, Pete "gotta wine and dine 'em" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland...
I love a deal. I'll research a new product I'm gonna buy like mad so I know I'm getting the best version at the best price. It's common in a lot of B2C purchases, right? Hell, even in some things like insurance there are dedicated comparison shopping sites. Here's the weird thing though. I'm seeing more and more comparison shoppers for B2B offers. I've spoken to a few coaches, agencies, and consultants recently who are seeing the same thing. They're getting people on the phone, but those...