We're in the run-up to the Black Friday / Cyber Monday weekend.

A huge opportunity for your biz as this is a month where people are gearing up and looking to buy.

Your job is to craft an offer that's a no brainer.

Something that provides enough value with a low enough threat for your customers to grab it without even thinking.

Here's the thing.

Don't wait until the BF/CM weekend to start your promos.

START NOW.

Here's what you need to do well over the BFCM weekend.

1. A low cost offer (you can get help with this in the $1 Product Challenge)

Build something low-cost that's fully aligned with your primary money-making offer.

Launch to your existing audience and get it in front of your ICP who aren't yet in your audience.

Promo this over the next few weeks to build a list of hot buyers.

2. Your primary money-making offer

This is the high-ticket thing that covers your income needs.

Craft a new promo for this that highlights what a steal it is and why people want and need it.

Build it around the needs, desires, and problems the buyers you're attracting are facing.

Then, launch that a week or so before BF/CM all the way through to the end with the usual FOMO, close, etc elements.

By appealing to the buyers, you're not wasting time on the freebie seekers.

By launching low-cost to high-cost systems, you're creating good momentum with the offer stack.

By having a low-cost offer, you can cover costs for spend.

By having high-cost upsells, you're covering your money-making needs.

Not unreasonable to think you could easily add another $10k+ in this month alone.

So get to it.

Want help on the front-end stuff, grab the $1 Product Challenge here to build better acquisition systems.

​Get it here.​

Good luck!

Pete "hit 'em with the 1-2" Boyle