We're in the run-up to the Black Friday / Cyber Monday weekend.
A huge opportunity for your biz as this is a month where people are gearing up and looking to buy.
Your job is to craft an offer that's a no brainer.
Something that provides enough value with a low enough threat for your customers to grab it without even thinking.
Here's the thing.
Don't wait until the BF/CM weekend to start your promos.
START NOW.
Here's what you need to do well over the BFCM weekend.
- A low cost offer (you can get help with this in the $1 Product Challenge)
Build something low-cost that's fully aligned with your primary money-making offer.
Launch to your existing audience and get it in front of your ICP who aren't yet in your audience.
Promo this over the next few weeks to build a list of hot buyers.
2. Your primary money-making offer
This is the high-ticket thing that covers your income needs.
Craft a new promo for this that highlights what a steal it is and why people want and need it.
Build it around the needs, desires, and problems the buyers you're attracting are facing.
Then, launch that a week or so before BF/CM all the way through to the end with the usual FOMO, close, etc elements.
By appealing to the buyers, you're not wasting time on the freebie seekers.
By launching low-cost to high-cost systems, you're creating good momentum with the offer stack.
By having a low-cost offer, you can cover costs for spend.
By having high-cost upsells, you're covering your money-making needs.
Not unreasonable to think you could easily add another $10k+ in this month alone.
So get to it.
Want help on the front-end stuff, grab the $1 Product Challenge here to build better acquisition systems.
Get it here.
Good luck!
Pete "hit 'em with the 1-2" Boyle
