What if doubling your price didn't hurt your sales? Sounds crazy, I know. Doubling the cost of an offer feels like it would lead to... Lower conversions Annoyed customers A fast track to losing sales, revenue, and profit Here's the thing though. There's way more elasticity in your pricing than you'd think, and if you're not testing things, you're likely leaving easy money on the table. Here's 2 recent stories about playing with pricing to increase revenue and profit. First up, a story from a...

My goal for the last few months has been to become a better operator when it comes to ads. After all, if you understand the systems and processes to put $1 into advertising and get $1+ back, you can scale any offer. The fundamentals remain true across different ad platforms and so, when you've got the fundamentals down, you're good to go with any offer. You've just gotta learn the tactical approach for a new platform. One of the people I've been learning from is a lady called Evelyn Weiss....

I've done a few consultations recently where the entrepreneurs have had the same issue. And last night, I spent an hour and a half on the phone with a founder friend about exactly the same topic. It's the core reason why a lot of people can't scale their business. These folk will jump into things like ads, organic content, or cold outreach. They'll get zero results and think they just need to get better ad ats or whatever. Here's the thing though. Most of the time, if your marketing ain't...