Here's why...

Here's why you should always have some form of fee attached to your list.

I was recently chatting with someone who tried the $1 Product method and failed.

They basically created a low-cost offer and couldn't sell it, even for a dollar.

The logical thing to do would be to look at the product and think "why can't I sell this for even a single buck?"

The answer is usually because the offer isn't valuable enough for people. Which means you have to rework the offer.

Instead, this person went and removed the pricing and let it go for free.

The result?

They attracted a bunch of free leads for their business.

That might seem like a win.

But, when I asked how many of those leads were turning into customers, the answer was...


But they got leads right? I asked how many were engaging with the content and close to becoming customers?

Also zero.

Look, part of the $1 Product Challenge is to create instant cashflow. And that's awesome.

But, a bigger part of it is to validate your ideas in a real way.

Freebies attract freebie seekers.

They say they'll buy this or that from you, but they rarely do.

The jump from free to paid is too big.

Freebies bring in people who are not feeling the pain acutely enough for them to splash the cash.

Paid offers on the other hand sort the people who are ready, willing, and able to pay right now.

You will get fewer people on your list.

But they won't be leads, they'll be customers.

And it's way easier to sell something to someone who's already bought from you.

It validates the idea in a real way because someone has opened their wallet to pay for it.

And it builds a hot list of buyers which is worth its weight in gold.

Anyway, moral of the story is, if you're struggling to get your leads to buy from you, you wanna sort the wheat from the chaff.

Create a low-cost offer to find the people who have a need and are willing to pay to solve it.

Then, focus your ongoing marketing on them.

You'll get 10X the result with a fraction of the people because these are serious MFers.

And if you want help setting up that low-cost offer, check out the $1 Product Challenge here.

Speak soon,

Pete "pay me" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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