Yo, Years back I put 6 months of effort into building what I thought was a killer offer. This thing was... Based on real world results I had and could prove Comprised of what I helped my clients do Tested and proven But after the build, I've never had anything that was as hard to promote. It was like rolling a boulder uphill. Everything was harder than it should have been. I was getting hit with... ... CTR on my promo emails so low I thought there was a tracking issue... Sales levels that...

This week, I’ve talked a lot about offers. And if you’ve been paying attention, some of it might feel contradictory. ... On one hand, I’ve said the most powerful businesses aren’t reliant on you for delivery. ... On the other, I’ve said building something truly scalable from day one is expensive, risky, and unrealistic for most people. Both are true. Ideas like Zero to One, building something entirely new, can work. But they usually require serious capital, long runways, and a tolerance for...

Yesterday I talked about what a bad offer does to your business — and to you. Today, I want to flip that and talk about what insanely profitable offers actually have in common. Because they’re not clever. And they’re definitely not built around hustle. In fact, I'd argue that... Great offers don’t rely on you as the facilitator. If the results depend on your personal effort, time, or constant involvement, you’ll hit a ceiling fast. You can do well like that. I know guys pulling around 7-figs...