It's September - and you know what that means...


September means two things in the online biz space.

First, summer is over. Which is bad cause I live in the UK and will take any amount of sun I can get.

Second, summer is over which is good because this is the time when people hit the work side of things again.

And it's that second one that's important.

September is one of the standout months for online offers.

Summer is done and behind us.

Kids are going back to school.

Family holidays are finished.

The weather is starting to turn.

Which means people's attention swings back to work and ensuring their Q4 is strong.

It's a long-winded way of selling September is a great time to run promos and make sales.

If you've got a good offer and an audience to promote it to, you can make some good gains in September.

Thing is, I've noticed that a lot of people don't know how to make the most out of their email promos.

They make a couple of fundamental mistakes that cost them sales and result in lacklustre profits.

But, if you have the right system, you can spin up simple email sequences that...

  • Answer the burning Qs that stop your audience from buying
  • Serve different segments of your audience and help them know if your offer is right for them (resulting in more sales)
  • Allow you to promote your offer every single day without it feeling stale, tired, or annoying

I'm gonna be jumping on a live workshop in just over 2 weeks to run through all of this.

If you join, you'll get access tot he live workshop (and recording if you can't make it), some documents and templates to help you build your own killer email sequences, and of course the normal Q&A you'd get at these kind of events.

If you're interested in running promos through Q4 to make Christmas that little bit brighter, check out the deets below.

Check out the workshop details here.

Any Qs, hit reply and let me know.

Speak soon,

Pete "September is for sales" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

So I just did a breakdown analysis for the GM+ crowd (you can join us with a special BFCM deal here). It was a funnel teardown of a chap running LinkedIn ads, and to be blunt... the approach is awful. This guy has made pretty much all of the mistakes you can make... Ads that generate curiosity but zero serious intent No clarity on what he’s actually selling An application that doesn’t explain the next steps Running the whole thing at “50 percent off”, which only attracts bargain hunters He’s...

Saw an awesome post on FB from Alex Becker (founder of Hyros) and I wanted to riff on it a bit as it's something you need to be focusing on if you wanna scale. This is something I'm focusing more on for my own offers and also the people I help in places like GM+ (join here over BF to get some bonuses). In short, the secret of scale is economics. No surprise there. But a lot of people get this wrong - and it's worth taking time to remind you of what you should be focusing on to get better...

Quick one today as a lot of my list is US-based, and it's Thanksgiving. So, first off, Happy Turkey Day if you're celebrating. If you're not, happy Thursday. The BF Bundle is still available here if you're interested in levelling up your business through 2026. Speak soon, Pete "not in the US for TG this year so just working as normal" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FAUnsubscribe · Preferences