It's September - and you know what that means...


September means two things in the online biz space.

First, summer is over. Which is bad cause I live in the UK and will take any amount of sun I can get.

Second, summer is over which is good because this is the time when people hit the work side of things again.

And it's that second one that's important.

September is one of the standout months for online offers.

Summer is done and behind us.

Kids are going back to school.

Family holidays are finished.

The weather is starting to turn.

Which means people's attention swings back to work and ensuring their Q4 is strong.

It's a long-winded way of selling September is a great time to run promos and make sales.

If you've got a good offer and an audience to promote it to, you can make some good gains in September.

Thing is, I've noticed that a lot of people don't know how to make the most out of their email promos.

They make a couple of fundamental mistakes that cost them sales and result in lacklustre profits.

But, if you have the right system, you can spin up simple email sequences that...

  • Answer the burning Qs that stop your audience from buying
  • Serve different segments of your audience and help them know if your offer is right for them (resulting in more sales)
  • Allow you to promote your offer every single day without it feeling stale, tired, or annoying

I'm gonna be jumping on a live workshop in just over 2 weeks to run through all of this.

If you join, you'll get access tot he live workshop (and recording if you can't make it), some documents and templates to help you build your own killer email sequences, and of course the normal Q&A you'd get at these kind of events.

If you're interested in running promos through Q4 to make Christmas that little bit brighter, check out the deets below.

Check out the workshop details here.

Any Qs, hit reply and let me know.

Speak soon,

Pete "September is for sales" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Was chatting on the GM+ call yesterday (you can join us for those here) and we got into the details of attracting higher-level clients by standing out from the competition. The kind of clients who will… Pay you higher fees See you as an advisor, not just a tactical implementor Listen to and value your feedback and advice to them And if you get in early enough, maybe even be open to you taking some equity These are the dream clients we all want to work with. They’re less hassle, better payers,...

I’m reworking a bunch of offers and ideas at the minute. And I’d love some feedback on what you’d find most valuable and useful. First though, I’m gonna explain the reasoning behind this little shift - I broke this down in detail in GM+ recently, but want to expand on it a little here. So I’m looking to create 12 offers so I can easily promote one per month to the email list. An easy cycle where, every month, we can offer something that helps people grow their biz. Also, these will double up...

I’ve lost the battle, but not the war with building custom AI Agents to create assets as products. I just can’t get it to replicate the same kind of output as the Custom GPTs. I’ve recorded a video below, but I’ll kick off with the difference in one area of one of these AI Assistants. So, for the $1 Product Strategy Advisor Custom GPT, the output for each stage is like the below… “1. Front-End Offer – $1 Title: “Client Magnet Scripts” What it solves: Freelancers struggle to start sales...