In the past week I've had a couple of people mention that they want a little extra help in setting up an SLO - or self-liquiating offer. They're sometimes also called things like a tripwire product, or low-ticket offer. I love 'em and can understand why people want to set one up. Once you've got a decent one established, it results in some cool things like... Sorting the givers from the takers in your audience so you can focus on the people who drive profit Increasing engagement within your...

I've had a lot of businesses, offers, and ideas fail over the years. Some of 'em I still think are pretty good ideas and, if I'd approached it differently, could have worked. What would I do differently? I'd do it all faster. But in a smart way. For years I was doing things the "right" way. I was... Writing blog posts Creating social promotions Doing outreach to open dialogues with potential customers Offering as much free value as possible to then try and convert the freebie seekers And it...

Is it possible to run profitable ads if you don't have a big ol' marketing budget? Yup. I've got a campaign that's generating profit at only £3 per day. Here's how. Before I get into the deets, I should also say that this is a great method for "higher threat" offers like recurring fee products where there's a longer consideration cycle (I recently did an analysis in GM+ on someone who'd making money hand over fist with this). Look, part of running ads is testing the market. You might lose a...