Look how they do it


One thing that’s worth clearing up.

The idea of using multiple low-ticket offers to activate buyers isn’t new.

And it’s not something I invented with the Monthly Offer System.

It’s just how businesses that care about predictable revenue actually operate.

If you look at the companies that sell a lot, consistently, you’ll see the same structure show up again and again.

Years back I did a breakdown of a billion dollar newsletter brand, The Agora.

They don’t have one offer.
They don’t have one funnel.

They have dozens of low-ticket newsletters, reports, and front-end products, each one tied to a specific problem or angle...

... Retirement income.
... Short-term trading.
... Commodities.
... Crypto.

Different problems.
Different buyers.
Same underlying business.

Those low-ticket offers aren’t there to make them rich on the front end.

They’re there to identify buyers and feed their higher-ticket programs.

Same model. Just at scale.

Or look at DigitalMarketer.

They don’t rely on one flagship course and hope it converts.

They have a library of low-cost workshops, playbooks, and templates, each solving one specific problem someone is dealing with right now.

... Landing pages.
... Email.
... Ads.
... Funnels.

Those offers create buyers.

And those buyers naturally ascend into certifications, masterminds, and higher-ticket programs.

Again, multiple entry points, one core business.

This isn’t limited to massive companies either.

Look at someone like Maria Wendt.

She’s built her business by regularly promoting smaller, focused offers before selling higher-ticket programs.

Not one giant launch per year. Not constant pressure.

Just a steady rhythm of relevant offers that bring new buyers into her world.

Different audience sizes.
Different industries.
Same underlying structure.

The common thread here isn’t “low-ticket products.”

It’s buyer activation.

These businesses don’t wait for people to be ready for the big sale.

They give them an easy way to start buying first.

Once someone buys, everything gets easier.

rust goes up.

Attention goes up.
Conversion goes up.

The Monthly Offer System is simply a way to run this same model in a smaller, simpler form.

One activation offer per month.

Each tied to a different problem in your audience.

Each feeding your main offer over time.

Nothing clever.

Nothing risky.

Just a structure that’s already proven to work.

You can learn how to do this yourself here.

Speak soon,

Pete "buyer activator" boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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