Yo,

Years back, my laptop screen suddenly stopped working.

The machine itself worked fine, but the screen just gave up one day.

Not an issue as I'm a double-screen kinda guy. I just dropped down to one screen for a few days.

Anyway, fortunately for me, I'd just had a big invoice paid. So I trotted off to the Apple store to buy a replacement.

And for the next three weeks, I lived in this weird state of fear.

I'd just dropped thousands on a new laptop… at a time when my revenue was super lumpy.

One month huge (when I'd spend money like a madman)
One month dead (when I'd live like a hermit).

Always waiting for the next invoice to clear.

Back then, I always thought the revenue swings were because I wasn’t pushing hard enough on my main offer.

Turns out that wasn’t the problem at all.

The real issue was that I didn't have enough lead gen and validated buyers coming in.

I was always trying to get someone who didn't know me to spend big money on my services.

And that was a hard sell then, almost impossible now.

I’d never built a system that...

• gave me reliable cashflow
• created small, low-resistance “yeses”
• and naturally led people into a higher-ticket offer

Without that little yes ladder, every core offer push feels like an uphill struggle.

Because without it, your business is basically powered by luck.

You only make money when a tiny slice of your audience just so happens to be ready for a big decision…

... and you just so happen to be in their inbox at the perfect time…

... with the perfect offer.

Gotta get that perfect storm to actually make any real money.

Miss that timing and the month is gone.

That’s why the list goes cold.
That’s why every month feels like it resets to zero.
That’s why you get resistance you shouldn’t be getting.

It’s all down to one thing.

You don’t have a system that creates buyers consistently.

Now look at the big players.

Yes, they might do one big yearly launch that makes up the lion's share of their revenue.

But in between?

They’re always promoting smaller offers in a smart, structured way.

Month to month they shift angles, offers, and cohorts.

They're pushing something to a different segment, with different beliefs, and with a different reason to say yes.

This isn't just to be a shameless capitalist.

Each promos does a few key things. They...

• keep them top of mind
• build ongoing trust
• bring in extra monthly revenue
• and most importantly, create new buyer leads

And none of it feels stale because each offer builds a different belief, solves a different problem, and gives a different outcome.

The best players aren’t more talented.
They’re just running a better system.

Tomorrow, I’ll show you the symptoms of this issue so you can see exactly where it’s slowing you down.

Pete "buh-bye lumpy revenue" Boyle