Quick note before the weekend. I’ve had a few replies this week from people who are looking for help scaling in 2026. I’m booking the last couple of calls for this opportunity. If you’re thinking: “I should probably look at this, but I’ll come back to it later” You might want to at least look at getting in touch. I dunno what my availability is gonna be like later and, if I'm near capacity, I'm more likely to see how I can fit someone I've spoken into the schedule. So if you think that maybe...

Wanna know what the biggest sign of a lack of strategy is? It’s indecision. If you lack any kind of strategy, everything can feel like it's the right move. You end up getting caught with the whole analysis paralysis thing where... ... More ads could help.... More content could help.... A new offer could help.... A new channel could help. So nothing gets ruled out. Everything gets added to a "to-do" list and everyone starts feeling overwhelmed, not really knowing where to start. That’s when...

Picture this... You've identified the problem in your business. Where things break down and money is being lost. You analyse, design the fix, and set everyone on the path to implementing that fix. Time to pop the champaign right? Nope. After you've built that awesome fix, you see... nothing. No improvements, no meaningful changes, no new sales. And you're back to square one. It's a problem I see a lot. People fixing the symptom, but completely missing the cause. here's what I mean. I worked...