"Just set up a nurture sequence to make sales on autopilot". Ah... if only it was that easy. This is the common advice you see out there about "nurturing" people towards a purchase. And so people set up these long, elaborate email sequences which in essence, focus on one thing "demonstrate value". And while showing value is great, it’s not enough to make someone spend $1,000+ with you. Why? because people buy from people. They need to know, like, and trust YOU, not just your advice. And that...

Someone comes into your business through a freebie lead magnet or low-ticket offer. How long is it before they decide to pony up some cash? It's a debate we've been having in GM+ and people have shared their experiences. I'm piecing some stats together from different posts and convos for this, so the math is a little rough. Anyway... First, you can expect about 10% of free leads to become paying customers. If you attract people with a low-ticket offer (even as low as $1), these customers...

Yo! I'm adding the finishing touches to a script for a new workshop I'm doing. The workshop explains the system we're using to ascend customers from low-ticket one-off purchases to high-ticket profit-driving offers. And I have a quick Q for you. The document is a very detailed Google text doc right now. It has all the info you'd need in there to understand and implement something like this. It's got images and all sorts as well (And I'll add some more). My Q is, what workshop format would you...