profile

Growth Models

Nurturing is BS

Published over 1 year ago • 2 min read

I ended up removing all of my "14-day email nurture" sequences and I'm so happy I did.

For years I'd been following the common advice around email nurture.

You know the stuff...

  • It takes a lead X touchpoints to buy from you
  • You need to offer X value before you even think of pitching
  • People won't buy your product if they don't know who you are

It's all BS as far as I'm concerned now.

For years I ran a multi-week welcome sequence to introduce myself, offer value to the user, and then segue into a soft sale of something.

The result?

A handful of sales in a few years.

So I switched things up to be way more aggressive.

New subs now get a simple welcome then a 5-day sales sequence of a low-cost workshop.

This one to be exact.

​https://growthmodels.co/accer-workshop-info/

The result?

More cash collected, better growth, and I've identified the serious customers - or the givers - in the audience.

All that without a nurture sequence.

How's that possible?

It's a combination of 2 things.

  1. Someone who has a specific problem
  2. A low-cost solution to that problem being put in front of them

If you can make the promise of removing that problem and the price is right, people don't need a long nurture sequence.

They just need the thing that removes the pain.

And if you're still not convinced and think "but my customers need a nurture sequence"...

...know I used to think the same.

But when you've got complete strangers entering your funnel and handing over ~$300 without kowing a thing about who you are, your perception of this all changes.

Long story short, the idea of nurturing ver weeks and months is not the best way to find great customers.

Find a problem they have, solve it with something small, sell it to them.

This identifies the serious peeps who you can then sell more to.

If you want help setting this kind of system up in your biz, check the links below.

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

The reason most people struggle to sell consistently isn’t effort. It’s that everything depends on them. ... They have to decide what to sell.... Figure out when to sell it.... Work out how to promote it....Then do it all again next month. When you're doing that from step 0 every month, it's exhausting. I'm tired even thinking about it. This "I have to do it all myself from scratch" appraoch doesn;t scale. It also explains why sales fall apart the moment you get busy, distracted, or tired....

23 minutes ago • 1 min read

There’s a very specific stress that comes from not knowing what you’re going to sell next. You feel it when revenue dips and you think... “Shit… I don’t actually have anything lined up.” You feel it when you open your email tool and just stare at the screen. Not because you don’t want to sell, but because you don’t know what makes sense to sell right now. You feel it when you’ve already promoted your main offer, and all you can do is promote the exact same thing again. You know most people...

1 day ago • 2 min read

How many people on your email list do you think are actually ready to buy high-ticket right now? ... Not “interested.”... Not “watching.... Not “saving it for later.” I mean genuinely ready. Like, they've got a credit card in their hand just looking for somewhere to spend their cash? The real number is small. Usually around 1–3%. And yet, for years, we were all taught to build our businesses as if all our effort should go to hgh ticket alone. ... Run ads.... Post content.... Do outreach.......

2 days ago • 2 min read