profile

Growth Models

Nurturing is BS

Published over 1 year ago • 2 min read

I ended up removing all of my "14-day email nurture" sequences and I'm so happy I did.

For years I'd been following the common advice around email nurture.

You know the stuff...

  • It takes a lead X touchpoints to buy from you
  • You need to offer X value before you even think of pitching
  • People won't buy your product if they don't know who you are

It's all BS as far as I'm concerned now.

For years I ran a multi-week welcome sequence to introduce myself, offer value to the user, and then segue into a soft sale of something.

The result?

A handful of sales in a few years.

So I switched things up to be way more aggressive.

New subs now get a simple welcome then a 5-day sales sequence of a low-cost workshop.

This one to be exact.

​https://growthmodels.co/accer-workshop-info/

The result?

More cash collected, better growth, and I've identified the serious customers - or the givers - in the audience.

All that without a nurture sequence.

How's that possible?

It's a combination of 2 things.

  1. Someone who has a specific problem
  2. A low-cost solution to that problem being put in front of them

If you can make the promise of removing that problem and the price is right, people don't need a long nurture sequence.

They just need the thing that removes the pain.

And if you're still not convinced and think "but my customers need a nurture sequence"...

...know I used to think the same.

But when you've got complete strangers entering your funnel and handing over ~$300 without kowing a thing about who you are, your perception of this all changes.

Long story short, the idea of nurturing ver weeks and months is not the best way to find great customers.

Find a problem they have, solve it with something small, sell it to them.

This identifies the serious peeps who you can then sell more to.

If you want help setting this kind of system up in your biz, check the links below.

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
​Unsubscribe · Preferences​

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Quick note before the weekend. I’ve had a few replies this week from people who are looking for help scaling in 2026. I’m booking the last couple of calls for this opportunity. If you’re thinking: “I should probably look at this, but I’ll come back to it later” You might want to at least look at getting in touch. I dunno what my availability is gonna be like later and, if I'm near capacity, I'm more likely to see how I can fit someone I've spoken into the schedule. So if you think that maybe...

2 days ago • 1 min read

Wanna know what the biggest sign of a lack of strategy is? It’s indecision. If you lack any kind of strategy, everything can feel like it's the right move. You end up getting caught with the whole analysis paralysis thing where... ... More ads could help.... More content could help.... A new offer could help.... A new channel could help. So nothing gets ruled out. Everything gets added to a "to-do" list and everyone starts feeling overwhelmed, not really knowing where to start. That’s when...

3 days ago • 1 min read

Picture this... You've identified the problem in your business. Where things break down and money is being lost. You analyse, design the fix, and set everyone on the path to implementing that fix. Time to pop the champaign right? Nope. After you've built that awesome fix, you see... nothing. No improvements, no meaningful changes, no new sales. And you're back to square one. It's a problem I see a lot. People fixing the symptom, but completely missing the cause. here's what I mean. I worked...

4 days ago • 2 min read