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Growth Models

Nurturing is BS

Published over 1 year ago • 2 min read

I ended up removing all of my "14-day email nurture" sequences and I'm so happy I did.

For years I'd been following the common advice around email nurture.

You know the stuff...

  • It takes a lead X touchpoints to buy from you
  • You need to offer X value before you even think of pitching
  • People won't buy your product if they don't know who you are

It's all BS as far as I'm concerned now.

For years I ran a multi-week welcome sequence to introduce myself, offer value to the user, and then segue into a soft sale of something.

The result?

A handful of sales in a few years.

So I switched things up to be way more aggressive.

New subs now get a simple welcome then a 5-day sales sequence of a low-cost workshop.

This one to be exact.

​https://growthmodels.co/accer-workshop-info/

The result?

More cash collected, better growth, and I've identified the serious customers - or the givers - in the audience.

All that without a nurture sequence.

How's that possible?

It's a combination of 2 things.

  1. Someone who has a specific problem
  2. A low-cost solution to that problem being put in front of them

If you can make the promise of removing that problem and the price is right, people don't need a long nurture sequence.

They just need the thing that removes the pain.

And if you're still not convinced and think "but my customers need a nurture sequence"...

...know I used to think the same.

But when you've got complete strangers entering your funnel and handing over ~$300 without kowing a thing about who you are, your perception of this all changes.

Long story short, the idea of nurturing ver weeks and months is not the best way to find great customers.

Find a problem they have, solve it with something small, sell it to them.

This identifies the serious peeps who you can then sell more to.

If you want help setting this kind of system up in your biz, check the links below.

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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