|
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Super quick one today as I feel like death warmed up. We are just over 3 weeks away from Black Friday weekend. Now is the perfect time for you to be looking at everything you've got, including... Existing products Your knowledge that can be turned into templates/workshops Frameworks, templates etc that can be turned into products ... and seeing how you can put them into some form of black friday promo to find the buyers in your audience. Let's be honest, you're likely not gonna make huge...
Was chatting on the GM+ call yesterday (you can join us for those here) and we got into the details of attracting higher-level clients by standing out from the competition. The kind of clients who will… Pay you higher fees See you as an advisor, not just a tactical implementor Listen to and value your feedback and advice to them And if you get in early enough, maybe even be open to you taking some equity These are the dream clients we all want to work with. They’re less hassle, better payers,...
I’m reworking a bunch of offers and ideas at the minute. And I’d love some feedback on what you’d find most valuable and useful. First though, I’m gonna explain the reasoning behind this little shift - I broke this down in detail in GM+ recently, but want to expand on it a little here. So I’m looking to create 12 offers so I can easily promote one per month to the email list. An easy cycle where, every month, we can offer something that helps people grow their biz. Also, these will double up...