I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Problems and solutions...
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Hey Reader, Most entrepreneurs put all their energy into making that first sale. But once they get a buyer? They have no clue what to do next. They assume because someone paid once, they’ll naturally pay again. But it doesn’t work like that. If you want to turn one-time buyers into repeat, high-ticket clients, you need a structured ascension sequence. One that: I just recorded a video breaking this down—showing you exactly how to move buyers up the value ladder so they keep paying you again and again. This shift is what separates a one-time sale from a scalable, high-profit business. Go check it out, Pete "problems and solutions" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold. They...
Hey Reader, At this point, you understand that turning buyers into high-ticket clients isn’t as simple as sending them another pitch. There’s a structured way to remove their hesitations and make them feel comfortable taking that next step. When we pulled in nearly $14,000 from a dormant list, we didn’t do it by shouting “Buy now” over and over again. We did it by systematically removing every hesitation stopping them from saying yes. This process works because different people have different...
Hey Reader, You might be sick to death of hearing me harp on about $1 products and how they're the best way to filter freebie seekers vs buyers. That’s great—but let’s get real for a second. If you think crafting a $1 product system is a complete business, you’re leaving a lot of money on the table. Most people completely misunderstand the real purpose of $1 Products. self-liquidating offers. They think the goal is to make $100, $200, or even $1,000 per day from their $1 product. But that’s...