I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Problems and solutions...
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Hey Reader, Most entrepreneurs put all their energy into making that first sale. But once they get a buyer? They have no clue what to do next. They assume because someone paid once, they’ll naturally pay again. But it doesn’t work like that. If you want to turn one-time buyers into repeat, high-ticket clients, you need a structured ascension sequence. One that: I just recorded a video breaking this down—showing you exactly how to move buyers up the value ladder so they keep paying you again and again. This shift is what separates a one-time sale from a scalable, high-profit business. Go check it out, Pete "problems and solutions" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! What if you’re sitting on a goldmine right now… and don’t even know it? One way to tell? You have expertise in something… …yet you don’t have a premium offer out there yet (meaning an offer priced at $1,000+)... Look, I've always said you make the real money with the high-ticket offers. A lot of folk have the reach, but they're not building towards that big ticket item and so they're leaving so much cash on the table. And it’s understandable to be in that position. Traditional marketing...
Yo! So I mentioned a while back that I want to move all my advertising to YouTube as I think it's a channel with a better future than Meta. This is kind of a good news / bad news situation. The bad news is I made exactly $0 from my YT ads. I wanted to see cashflow climb back up again so I jumped back into FB ads. The good news? I spun up a quick campaign with a small budget of £20 / day to test thw waters. After £100 in spend, I made over £300 back. Not too shabby. These ads were written by...
Yo! Have you noticed how complicated business advice has become? If you want to grow revenue, you’re told things like: "You need to post across seven accounts 4 times per day with perfectly optimised content." "Your content strategy must include blogs, podcasts, videos, and daily social posts." "You need to master SEO, email marketing, paid advertising, AND social media." With each new recommendation comes the stress and frustration of another item on your to-do list… another skill to master…...