If you've got an email list of at least 1000 people and you want to make some money from it, here's what you do...

Also, this is one of the first stages I'll be teaching in the upcoming ACCER Model Builders cohort you can join here.​

Here's how it breaks down.

If you have a list of 1000+ people, you've basically got people who are potential customers and have said "tell me more about what you do."

You have 2 very simple jobs at this point.

1. Come up with a high ticket offer that helps them overcome a key problem
2. Sell it to them

Step 1 is all about making sure the product actually helps them whilst providing a good return for you.

Here are the common problems I see when people are working on products.

1. They charge too little and so have to sell boatloads to make any real money
2. They create a product that creates more work for the client

What's the easiest way around this?

Start by creating some form of offer where you handle the actual implementation for the customer.

This way you can charge a higher fee and the client's engagement with you is as simple as...

Pay money --> wait a while --> get result.

Everyone wins.

The client has less stress and the potential to grow.

You have a decent amount of cash in the bank.

The second issue of selling is also often poorly handled.

A lot of folk will shoot out one email and, when it fails to sell anything, give it up thinking the product's a failure.

here's the thing with email.

Average open rates are like 25-30%.

If you have a list of 1000 people, that means only ~300 people saw the promo.

So one definitely ain't gonna do it.

To add to this, there are different reasons why people won't buy.

Some are price-sensitive, some need to know about the transformation, others are receptive to the removal of the problem.

You need to cover these different areas to appeal to different groups of people.

Only way to do that is with an email sequence that's built to address different adoption hurdles.

I've used the same sales sequence planning for years and it's rarely failed to make decent cash for myself and/or clients.

I'll explain the whole thing within the Accer Model Builders training cohort. ​

And if you join us, you also get access to my Custom GPT that will write a V1 draft of 5 or 10 emails for your sales sequence within minutes.

I'm gonna kick off the cohort training next week and will be closing the cart on Sunday night.

So, if you want in, act quick.

Speak soon,

Pete "stages of promos" Boyle