I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Sales are made before the sales page
|
Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold.
The actual sales mechanism is just the final step. So how do you pre-sell them properly? I break it all down inside this video, showing you exactly how to get serious buyers who show up ready to say yes. This builds directly on what we covered in the last email—so if you want more high-ticket sales without endless objections, this is the next piece of the puzzle. Go check it out, Pete "sell before you sell" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A big name marketer shared the results of a study he did last week on how brands are marketing in 2026. Long story short, most of them are... Cutting ad spend Cutting content/online PR Removing agencies ... all because the lead quality is trash. It went on to explain how people are moving back to in-person marketing and the established methods are dying off. Which ain't exactly true. Look, brands are cutting spend. And yeah, I agree that in-person stuff - or at least non AI stuff - is gonna...
Busy, but not productive, has sadly become one of my most commonly used phrases. I'm seeing this more and more in the business I help. Action being taken, campaigns being spun up, and tactics being OK's simply because it's easier than ever to get them going. I mean, with AI, all it takes is a few clicks to... Post more content Launch more ads Send more emails Spin up more offers And that’s kinda the problem. Most businesses I see aren’t short on activity. You could argue they're drowning in...
Yo! Quick note. I’m opening up space to take on a small number of additional clients to help them scale profitably through 2026. This is hands-on advisory work where I could help your biz... Clarify their growth strategy Remove bottlenecks Build a system that actually scales without chaos If that might be relevant, reply to this email with a short response explaining... What your business does Rough monthly revenue/stage of growth What you want to improve over the next 12–18 months If I can...