I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Sales are made before the sales page
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Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold.
The actual sales mechanism is just the final step. So how do you pre-sell them properly? I break it all down inside this video, showing you exactly how to get serious buyers who show up ready to say yes. This builds directly on what we covered in the last email—so if you want more high-ticket sales without endless objections, this is the next piece of the puzzle. Go check it out, Pete "sell before you sell" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
This morning I was analysing a quiz funnel for GM+. Decent ad. Simple flow. Looks clean on the surface. But there’s one issue that’ll kill his results completely… and a lot of people are making the same mistake without realising. He built a funnel that prioritises quantity, not quality. Here’s what I mean. The ad attracts the wrong crowd His whole front-end message is “grab this free thing”. Cheap clicks. Big volume. But it drags in the exact people who never buy anything. The freebie crowd...
I'm opening up a couple of spots for December to personally help you set up the right system to grow your business in 2026. If you're interested in some help, hit reply and let me know. First come, first serve. Pete "prepping for 2026" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FAUnsubscribe · Preferences
Yo! Quick win for you. One of the GM+ members just launched her first Facebook ads using the $1 Product Challenge materials and the updated Living Meta Ads training. She emailed me her numbers and the big takeaways are simple: … AOV higher than ad spend.… Profitable within a few days. But here’s the real point. Everyone’s losing their minds over the Andromeda update. CPAs up. Reporting delayed. Creative burning out faster. And people are assuming their ads are suddenly “broken”. They’re not....