I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Sales are made before the sales page
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Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold.
The actual sales mechanism is just the final step. So how do you pre-sell them properly? I break it all down inside this video, showing you exactly how to get serious buyers who show up ready to say yes. This builds directly on what we covered in the last email—so if you want more high-ticket sales without endless objections, this is the next piece of the puzzle. Go check it out, Pete "sell before you sell" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! I've been working on a new low ticket offer myself, and I want to explain the core concept and approach here. Mainly cause this is what you nee dto be doing to get more people into your high ticket stuff. Short version is most high ticket stuff is failing today because they're too big aof a leap for cold traffic who doesn't trust you yet. ... the offer is good... you can deliver the result... and it's affordable ... but people just don't trust you enough to take the risk. And it's because...
Yo! Just stumbled on something that reaffirms the switch I'm making (and advising people to do) towards low ticket offers. Also, if you're looking for help with your growth, hit reply and le tme know as I'm taking on a few more people. There's a chap I bought a course form a couple of years ago. Big name in the content marketing space, someone you'll likely know the name of. Back then, I paid $2k for this course (no regrets, it was good). Today I got an email from him with his Black Friday...
This morning I was analysing a quiz funnel for GM+. Decent ad. Simple flow. Looks clean on the surface. But there’s one issue that’ll kill his results completely… and a lot of people are making the same mistake without realising. He built a funnel that prioritises quantity, not quality. Here’s what I mean. The ad attracts the wrong crowd His whole front-end message is “grab this free thing”. Cheap clicks. Big volume. But it drags in the exact people who never buy anything. The freebie crowd...