Sales are made before the sales page

Hey Reader,

Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales:

They think the sales call, webinar, or VSL does all the work.

If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there.

By the time someone reaches your sales step, they should already be 90% sold.

• They should know the problem you solve.
• They should believe your solution is the right one.
• They should feel ready to buy—without hesitation.

The actual sales mechanism is just the final step.

So how do you pre-sell them properly?

I break it all down inside this video, showing you exactly how to get serious buyers who show up ready to say yes.

This builds directly on what we covered in the last email—so if you want more high-ticket sales without endless objections, this is the next piece of the puzzle.

Go check it out,

Pete "sell before you sell" Boyle