I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Sales are made before the sales page
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Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold.
The actual sales mechanism is just the final step. So how do you pre-sell them properly? I break it all down inside this video, showing you exactly how to get serious buyers who show up ready to say yes. This builds directly on what we covered in the last email—so if you want more high-ticket sales without endless objections, this is the next piece of the puzzle. Go check it out, Pete "sell before you sell" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Meta ads have been brutal over the last 8 weeks or so. They've been rolling out a new algo and it's made the platform way more volatile than usual. If you spend any time on the FB Ads subreddit, you'll see the panic and fear... "Worst month for ads ever in my 12+ years of advertising" "Meta advertising is dead" "I'm going back to Google ads" Then you've got all the copium that comes with it. People talking about how Meta platforms are dying (they're not), and how they don't want to pay Zuck....
Email subscriber JP emailed me with the below question in response to an email I sent about the old method of turning cold leads into high-ticket clients being broken. Dear Peter,Sam Ovens later admitted his old way was broken.But what do you think of the model of Russ Ruffino?Is that still working today?How does it differ from your model?Thanks and God bless. I responded with this (I try to respond to all emails I receive). I’m not super familiar with Russ’s model. From a quick search it...
Yo I get asked a lot why I built GM+ and GMM as communities, instead of just selling $2k courses, running high-ticket coaching, or going all-in on an agency model. Honestly? It came down to three things… … impact… leverage… and where the world is going I’ll explain all of this in detail here - but if you wanna see what’s in both of these tiers of the community, here’s the details. Now, onto the breakdown. 1. Why I didn’t choose the agency route (and would caution you against it) I’ve scaled...