I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Sales are made before the sales page
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Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold.
The actual sales mechanism is just the final step. So how do you pre-sell them properly? I break it all down inside this video, showing you exactly how to get serious buyers who show up ready to say yes. This builds directly on what we covered in the last email—so if you want more high-ticket sales without endless objections, this is the next piece of the puzzle. Go check it out, Pete "sell before you sell" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Yo! So I'm flirting with the idea of low-ticket done-for-you services. I've seen a couple of people shift this way and I want to test it. I mean, I've got the templates, systems, and proof to make this work. I just need a handful of people (I'm thinking 3-5) to help me work out the kinks. If you're up for it, hit reply and let me know. If you want more info, here's the detail. I'm of the opinion low-ticket offers will move on from the common... Info-based courses Fill-in-the-blank templates...
Yo! Was chatting to a GM+ member on Friday and we landed on the concepts of revenue growth. Specifically what the biggest brands out there do to hit ever greater profit. I wanted to share what we discussed here with you. Mainly because there's a lack of focus on this in the real world. Most people are still focusing on things like... New client acquisition Vanity metrics of likes, shares, comments etc Revenue instead of profit All of the above can be useful, but they're not the focus - or at...
I just got finished recording and uploading a new swipe analysis in GM+ (you can see the full thing by joining us here). And I noticed something a little interesting which you need to know about if you're planning on running offers. I'm seeing a growing trend in low ticket offers that's moving away from the established... Courses Templates Frameworks ... and a lot of people are moving into the "done for you" space with LTOs. And it makes sense. A recent email I sent I broke down how consumers...