I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Sales are made before the sales page
|
Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold.
The actual sales mechanism is just the final step. So how do you pre-sell them properly? I break it all down inside this video, showing you exactly how to get serious buyers who show up ready to say yes. This builds directly on what we covered in the last email—so if you want more high-ticket sales without endless objections, this is the next piece of the puzzle. Go check it out, Pete "sell before you sell" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
This is it. Final email. Final reminder.Final chance. If you want the BFCM deal, the one where I build your funnel plan for you, this is the last window. After tonight, it’s gone and... ... the blueprint goes back up to full price... GM+ doubles in price... the bonuses disappear as offers But, if you do join by midnight tonight, here's what you get for only $47 Your first month of GM+ at 50% off - $99 / month A custom-built funnel plan (traffic, offers, pricing, upsells — the full model) -...
Let’s not dress this up. If your revenue didn’t grow this year, it wasn’t... ... the algorithm... your niche... buyer psychology magically shifting overnight.... “summer slowdown” or “Q4 fatigue”. It was your model. The game changed, and most people didn’t. Case in point for this. I know a guy whose entire business is webinars. He sells them, teaches them, built his whole identity on them. This year? His numbers tanked and he intrduced a new "$47 webinar" to validate serious buyers. I know...
So I just did a breakdown analysis for the GM+ crowd (you can join us with a special BFCM deal here). It was a funnel teardown of a chap running LinkedIn ads, and to be blunt... the approach is awful. This guy has made pretty much all of the mistakes you can make... Ads that generate curiosity but zero serious intent No clarity on what he’s actually selling An application that doesn’t explain the next steps Running the whole thing at “50 percent off”, which only attracts bargain hunters He’s...