I want to show you a move a top-tier marketer is pulling this weekend. And honestly… it’s exactly how you should be using low-ticket products in your business too. He’s a big name in his space. Been around for years. Built a bunch of offers inlucidng... Courses Templates Systems Workshops. The usual, right? Because it’s Black Friday, every day he’s promoting one of them for $1. Just a dollar - a pure $1 product approach is a wonderful thing to see. Now this stuff looks simple... a lot of...

If your inbox is like mine, you're getting hammered with deals right now (kinda ironic I'm also launching my own in this email...) I've had a few in the last few days on everything from... Cart abandonment sequences Content marketing systems Meta ad courses Look, all of these are great. And they can help you grow your business. But, they are assets. They can help you remove a temporary blockage or fix a small issue. But are they life-changing? Not really. Because information-based assets...

Look, everyone and their dog is running a discount this weekend... ... 0% off tspecific courses. ... 40% off our library of offers... sliding scale discounts based on time/day Essentially, they're all giving it a "buy now or you’ll never be successful again” nonsense everywhere. But here’s the bit most people completely miss... The hesitations within your audience... I've spoken about the adoption lenses I use when writing email promos for clients in the past. Essentially, there are different...