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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Feels like the topic of the day for me is upsells. On 2 calls this AM upsells were the primary focus for getting a good funnel up and running. And, in GM+, I did some video feedback to help improve the take rate of an upsell (you can get the same kind of feedback for your biz by joining here). If that wasn't enough, I recently added a new course in GM+ about SLOs where I go into detail on some of the details about pricing structures for effective upsells. I thought I'd take a second and talk...
Yo! I noticed that, at some time in the past month or so, you checked out the $1 Product Challenge but decided not to buy. Which is cool. This ain't a hard sell from me. What it is, is a short notice. I'm playing around with the pricing for some new ads I'm setting up on the $1 PC. And, for the time being I'm testing it at it's original price of... ... you guessed it. $1. So, if you want to jump into the challenge and learn how to set up profitable products that identify the serious buyers,...
We're in the run-up to the Black Friday / Cyber Monday weekend. A huge opportunity for your biz as this is a month where people are gearing up and looking to buy. Your job is to craft an offer that's a no brainer. Something that provides enough value with a low enough threat for your customers to grab it without even thinking. Here's the thing. Don't wait until the BF/CM weekend to start your promos. START NOW. Here's what you need to do well over the BFCM weekend. A low cost offer (you can...