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Growth Models

Small and simple

Published 28 days ago • 1 min read

I recently added a new course on SLOs (self-liquidating offers) to the GM+ Community (you can get access to it here).

But I wanted to share what I see as the most common mistake people make that stops their SLO from ever being successful.

It's the same mistake a marketer I recently met with was about to make when launching their new offer.

The error?

Offering too much.

Look, the whole point of an SLO or low cost offer is to quickly solve a small, painful problem the user has.

And yet I still see people offering things like...

  • 1000+ GPT prompts to help you write better
  • 100+ Swipes of good copy
  • 1000+ ad examples to learn from

These things don't save the user from extra work.

They CREATE extra work for the user.

Let's imagine I've got a problem with my sales page copy. I'm driving traffic, but I'm not getting any sort of return from the sales page.

If you then send me 100+ swipes of good sales pages with no other info, how is it going to help me?

I've first got to sift through all 100 looking for any overlaps with the offers and angles I'm running.

Then, when I've found them, I have to analyse each one trying to find things I can repurpose on my page like

  • The templates
  • The formulae
  • The cadence

After that, I've got to figure out how to incorporate what I've learned into the page and how I should then monitor it.

It's a lot of work without a defined outcome.

A better option?

Create a fill-in-the-blank template the person can use for their sales page.

Something that will take them less than an hour to use and implement in their business.

This not only helps the user get a result faster (thus building trust in you and your expertise), but it also...

  • Pre-sells them on the idea of hiring the "expert" who created it.
  • Helps you more easily market it (get the template to help you increase landing page conversions up to 4X).

Small solutions to painful problems are easier to sell, faster to create, and better for generating swift results.

Long story short, if you're running any sort of low-cost offer, craft something that helps the user get a tangible result and overcome their most immediate small problem with the smallest amount of effort.

And if you want help analysing or developing better SLOs, check out the GM+ Community. ​

Pete "size might be important" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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