I was on a 1:1 consult the other day and we were taking about all those claims you see online about business success.

The client was getting pretty wound up about seeing all this money other folk were making… until we broke it down to what really happens.

Look, most systems look shiny and amazing from the outside. But people aren’t being honest about their success.

When developing the ACCER Model, I did it to overcome the biggest problems you’ll face with scaling your business.

So what are the problems?

The first is people focusing on revenue.

Revenue is what you make, I only care about what I can keep.

There’s a huge push of people saying stuff like “I made $X,000 last month passively with a $27 product”.

Do I doubt them?

Nope.

Is it the whole truth?

Also nope.

All of these folk are running ads to their offers. And if they’re good, they might be making 20% profit on the front end.

So that means a boast of $10k in revenue is actually only about $1650 in profit.

Huge difference, right?

That’s not a problem cause that’s the game we have to play. But don’t mistake revenue claims with profit.

That’s a fast track to thinking whatever you’re doing isn’t good enough.

The reason I still love low ticket offers and focus on them within the ACCER model is because - even if you ain’t pulling great profit - it solves the second, larger problem.

Payback period.

Most strategies will leave you in the red for weeks. And that’s cool if you have a war chest of VC money or healthy existing profit to dip into.

Most people don’t though.

Let’s break down some models assuming each one has a $100 / day spend.

• Live webinars
  • You advertise a webinar in 3 weeks.
  • $2100 is spent before the webinar even happens
  • It might take you a further 2 weeks to recoup the revenue from post webinar follow ups
• Free challenges
  • You advertise for 2 weeks before the challenge even starts
  • Another X days before they see the offer
  • Another week+ before you recoup the cash
• Sales Call Funnel (e.g. lead magnet → nurture → call)
  • You spend to get leads and book calls.
  • $100/day gets you 3–5 opt-ins
  • Most don’t book calls. Most who book don’t show. Most who show don’t close.
    You go thousands into debt to close a deal worth thousands - making maybe a small profit
  • Takes 2–4 weeks (if you close at all)

ACCER is built to get you making money the same day you spend it. So you’re never going (too far) into debt.

Which relieves pressure and gives you incredible deal flow.

And when you set up the webinar, sales call, or whatever to the back end of the model, you’re more likely to make the sale (buyers buy again), and any money made there is straight profit.

Even a 0.8x ROAS gets you real buyers, real data, and real leverage.

All while giving you the ability to upsell, ascend, and scale.

If you worry about how long it takes you to turn a lead into a customer and the moey you lose in the interim, you need this…

​👉 See how ACCER Model Builders helps you scale profitably​

Pete “payback period” Boyle