Subtract


Have you watched the TV show The Bear.

It's about chefs and it's awesome.

Anyway, in the first episode of the latest season there's a flashback to the protagonist's training.

The head chef where the protagonist is working says to him "this is how you do better." while writing a note on a piece of tape.

He sticks the tape to the table, the camera tilts to show what's written, and it's a single word.

"Subtract".

You need to do this in your biz.

The people who make the most only focus on a few things, but they focus on doing them really fucking well.

Look, I know how hard it can be.

You're working on something like an SEO strategy, but then influencer number 47892 comes along and tells you how amazing FB ads are.

So you try adding it into the mix without much thought.

Thing is, it's not just diluting your time.

It's diluting the results. Each of those tactics needs their own approach.

You've gotta stay focused and remove what has a lower chance of success, so you can focus on the things that lead to cash in the bank.

It's why I developed the ACCER Model.

It was the easiest way to get people to focus their attention on single assets that build into a complete system.

And it works well.

A couple of people who I've been helping implement these models are...

  • Generating ~$200 / day (75% profit) on the front end alone
  • Upselling ~20% of those customers to high-ticket sales
  • Securing a $7500 / month client
  • Generating $13000+ in 2 weeks from optimising a single ACCER stage

Subtract what has a lower chance of working and focus on what's gonna move the needle.

If you want help setting this up in your biz, let me know.

I'm onboarding a couple of people to GM+ and I'm gonna help them set up a profitable ACCER model within 12 weeks.

First come, first serve though.

If you want more details, hit reply and let me know.

Pete "do less, better" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Quick one for you this morning while I shoot off to the farmers market. A lot of people think their funnel or offer is broken. Most of the time, it’s not. They’re just aiming it at the wrong people. When your ICP is even slightly off, everything feels unpredictable: wrong buyers vague messaging low-ticket that never ascends high-ticket that feels impossible to sell Good news is it's a reasonably easy fix. If you get crystal clear on who this is for, the restof the messaging woes become easy...

I was chatting with a client the other day about tweaking their front-end offers. They know I’ve been running a lot of AI-based front-end tests, so they asked what’s working and what’s not so we could improve their system. (If you want similar help, hit reply, I’m taking on a few people at the minute.) Here’s what I told him… Yes, AI-based offers sell. If the positioning is right, they sell very well. But if you set them up wrong, you leave a tonne of money on the table. Let me show you. I...

Yo! I've been working on a new low ticket offer myself, and I want to explain the core concept and approach here. Mainly cause this is what you nee dto be doing to get more people into your high ticket stuff. Short version is most high ticket stuff is failing today because they're too big aof a leap for cold traffic who doesn't trust you yet. ... the offer is good... you can deliver the result... and it's affordable ... but people just don't trust you enough to take the risk. And it's because...