I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
The real purpose of ads
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Hey Reader, If you’ve been following along, you now have a clear path for turning low-ticket buyers into high-ticket clients. But there’s one question left: how do you scale this? Most people think ads are the easy answer. They throw money at Facebook, Google, or YouTube, expecting leads and buyers to roll in. Instead, they end up burning cash and saying, “Ads don’t work for me.” That’s because they run ads too soon—or without the right system behind them. In today’s video, I break down: This is the last piece of the puzzle. Once you understand how ads fit into the system, you’ll see how to scale your funnel without draining your budget. Check it out now—this one will save you thousands. Pete "ad manager" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
I was chatting with a client the other day about tweaking their front-end offers. They know I’ve been running a lot of AI-based front-end tests, so they asked what’s working and what’s not so we could improve their system. (If you want similar help, hit reply, I’m taking on a few people at the minute.) Here’s what I told him… Yes, AI-based offers sell. If the positioning is right, they sell very well. But if you set them up wrong, you leave a tonne of money on the table. Let me show you. I...
Yo! I've been working on a new low ticket offer myself, and I want to explain the core concept and approach here. Mainly cause this is what you nee dto be doing to get more people into your high ticket stuff. Short version is most high ticket stuff is failing today because they're too big aof a leap for cold traffic who doesn't trust you yet. ... the offer is good... you can deliver the result... and it's affordable ... but people just don't trust you enough to take the risk. And it's because...
Yo! Just stumbled on something that reaffirms the switch I'm making (and advising people to do) towards low ticket offers. Also, if you're looking for help with your growth, hit reply and le tme know as I'm taking on a few more people. There's a chap I bought a course form a couple of years ago. Big name in the content marketing space, someone you'll likely know the name of. Back then, I paid $2k for this course (no regrets, it was good). Today I got an email from him with his Black Friday...