I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
The real purpose of ads
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Hey Reader, If you’ve been following along, you now have a clear path for turning low-ticket buyers into high-ticket clients. But there’s one question left: how do you scale this? Most people think ads are the easy answer. They throw money at Facebook, Google, or YouTube, expecting leads and buyers to roll in. Instead, they end up burning cash and saying, “Ads don’t work for me.” That’s because they run ads too soon—or without the right system behind them. In today’s video, I break down: This is the last piece of the puzzle. Once you understand how ads fit into the system, you’ll see how to scale your funnel without draining your budget. Check it out now—this one will save you thousands. Pete "ad manager" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
Hey Reader, Building on from the last email—where we talked about removing hesitations to make buying easier—there’s another mistake that stops most people from closing high-ticket sales: They think the sales call, webinar, or VSL does all the work. If you’ve ever had people say, “I need to think about it” or “I’m not sure” at the end of a call, it’s because the real work was never done before they got there. By the time someone reaches your sales step, they should already be 90% sold. They...
Hey Reader, At this point, you understand that turning buyers into high-ticket clients isn’t as simple as sending them another pitch. There’s a structured way to remove their hesitations and make them feel comfortable taking that next step. When we pulled in nearly $14,000 from a dormant list, we didn’t do it by shouting “Buy now” over and over again. We did it by systematically removing every hesitation stopping them from saying yes. This process works because different people have different...
Hey Reader, Most entrepreneurs put all their energy into making that first sale. But once they get a buyer? They have no clue what to do next. They assume because someone paid once, they’ll naturally pay again. That they’ll just say, "Oh, you have another offer? Sure, take my money!" But it doesn’t work like that. If you want to turn one-time buyers into repeat, high-ticket clients, you need a structured ascension sequence. One that: ✅ Introduces the next problem so buyers realize they need...