I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
The real purpose of ads
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Hey Reader, If you’ve been following along, you now have a clear path for turning low-ticket buyers into high-ticket clients. But there’s one question left: how do you scale this? Most people think ads are the easy answer. They throw money at Facebook, Google, or YouTube, expecting leads and buyers to roll in. Instead, they end up burning cash and saying, “Ads don’t work for me.” That’s because they run ads too soon—or without the right system behind them. In today’s video, I break down: This is the last piece of the puzzle. Once you understand how ads fit into the system, you’ll see how to scale your funnel without draining your budget. Check it out now—this one will save you thousands. Pete "ad manager" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
I'll be honest and say 99% of the applications of AI out there are little more than flashy demo reels which offer no real value. Yeah, it's fun to create an image of your dog dancing in a top hat, but it's not exactly useful. I've been working out how to make AI more useful for what we all do. And I've based what I've been doing all on one core psychological driver that's stronger today than it ever has been. People's impatience and need for immediate results. We are, as people, impatient. We...
Been a little quiet recently as I've been heads down in the lab trying to build something which could form the basis of a lot of new products that are... Easier to deliver Faster for the user to get a result Fully customised for each user Branded so you can use them to not only offer value, but also build awareness After some tech issues that have slowed me down, I think I'm almost at the testing stage. And... I'm gonna be looking for one or two testers of this. The first foray into this is a...
How important is design for you? As in, you see two ads... One is well designed The other is a basic Canva template ... which one do you click on? And when you get to the sales page, do you prefer... A basic design that doesn't have that high-end veneer Something that looks swish and has obviously had a pro make sure it's pixel-perfect Which one of these approaches will build more trust with you? It's a genuine question I have and I'd love it if you hit reply to let me know. Why am I asking?...