I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
The real purpose of ads
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Hey Reader, If you’ve been following along, you now have a clear path for turning low-ticket buyers into high-ticket clients. But there’s one question left: how do you scale this? Most people think ads are the easy answer. They throw money at Facebook, Google, or YouTube, expecting leads and buyers to roll in. Instead, they end up burning cash and saying, “Ads don’t work for me.” That’s because they run ads too soon—or without the right system behind them. In today’s video, I break down: This is the last piece of the puzzle. Once you understand how ads fit into the system, you’ll see how to scale your funnel without draining your budget. Check it out now—this one will save you thousands. Pete "ad manager" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
I thought I was ahead of the curve with AI. Building custom GPTs. Having them handle specific tasks. Getting better output than 90% of the slop you see online. What used to take me a whole day was cut down to a 30-minute prompt sprint. Then this last week happened, and I realised how little I actually knew. Within 5 days, I've done two things that have completely changed how I see this industry. And if you're not paying attention, you're gonna get left behind. First, I killed over $600/month...
Quick note before the weekend. I’ve had a few replies this week from people who are looking for help scaling in 2026. I’m booking the last couple of calls for this opportunity. If you’re thinking: “I should probably look at this, but I’ll come back to it later” You might want to at least look at getting in touch. I dunno what my availability is gonna be like later and, if I'm near capacity, I'm more likely to see how I can fit someone I've spoken into the schedule. So if you think that maybe...
Wanna know what the biggest sign of a lack of strategy is? It’s indecision. If you lack any kind of strategy, everything can feel like it's the right move. You end up getting caught with the whole analysis paralysis thing where... ... More ads could help.... More content could help.... A new offer could help.... A new channel could help. So nothing gets ruled out. Everything gets added to a "to-do" list and everyone starts feeling overwhelmed, not really knowing where to start. That’s when...