I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
The real purpose of ads
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Hey Reader, If you’ve been following along, you now have a clear path for turning low-ticket buyers into high-ticket clients. But there’s one question left: how do you scale this? Most people think ads are the easy answer. They throw money at Facebook, Google, or YouTube, expecting leads and buyers to roll in. Instead, they end up burning cash and saying, “Ads don’t work for me.” That’s because they run ads too soon—or without the right system behind them. In today’s video, I break down: This is the last piece of the puzzle. Once you understand how ads fit into the system, you’ll see how to scale your funnel without draining your budget. Check it out now—this one will save you thousands. Pete "ad manager" Boyle |
Growth Models
I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
The big money is always made on the high-ticket offer. We all know this, and so we all push it. But if you're trying to get strategers to spend $5k of their hard-earned cash with you - a stranger - within a day or two of them finding you, you're going way too fast. I recorded a detailed video explaining how to get strangers to pay you $5k+ within 7-30 days. You can watch it here. Speak soon, Pete "gotta wine and dine 'em" Boyle Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland...
I love a deal. I'll research a new product I'm gonna buy like mad so I know I'm getting the best version at the best price. It's common in a lot of B2C purchases, right? Hell, even in some things like insurance there are dedicated comparison shopping sites. Here's the weird thing though. I'm seeing more and more comparison shoppers for B2B offers. I've spoken to a few coaches, agencies, and consultants recently who are seeing the same thing. They're getting people on the phone, but those...
Meta ads have been brutal over the last 8 weeks or so. They've been rolling out a new algo and it's made the platform way more volatile than usual. If you spend any time on the FB Ads subreddit, you'll see the panic and fear... "Worst month for ads ever in my 12+ years of advertising" "Meta advertising is dead" "I'm going back to Google ads" Then you've got all the copium that comes with it. People talking about how Meta platforms are dying (they're not), and how they don't want to pay Zuck....