The real purpose of ads


Hey Reader,

If you’ve been following along, you now have a clear path for turning low-ticket buyers into high-ticket clients.

But there’s one question left: how do you scale this?

Most people think ads are the easy answer. They throw money at Facebook, Google, or YouTube, expecting leads and buyers to roll in. Instead, they end up burning cash and saying, “Ads don’t work for me.”

That’s because they run ads too soon—or without the right system behind them.

In today’s video, I break down:
✅ The real purpose of ads (hint: it’s not instant profit)
✅ When you’re actually ready to scale with ads
✅ How to make sure your ads fuel growth, instead of just costing you money

This is the last piece of the puzzle. Once you understand how ads fit into the system, you’ll see how to scale your funnel without draining your budget.

Check it out now—this one will save you thousands.

Pete "ad manager" Boyle

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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