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Growth Models

Turning 1 dollar into 2

Published 26 days ago • 1 min read

Turning 1 dollar into 2 is far easier than 0 into 1.

And yet, folk are still focusing on that 0 to one.

Yesterday I broke down the simple thought process and system to craft a compelling upsell that increases the AoV of each customer coming through.

Today I want to build on that and talk about how to craft a decent upsell page.

This is the basic flow I've used to help convert anywhere between 10% and 15% of customers to an upsell immediately.

Which, depending on your offer and markering, could easily be an extra couple of hundred bucks alone every day without changing much else.

Oh, and if you want the full template (and the Custom GPT I built to create the page for you), you can get them in GM+ here.​

The basic flow for effective upsell pages is simple.

You have to capitalise on the feelings they have right now, and encourage more forward momentum.

Here's how that plays out in the template from a high level.

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First, thank them for the purchase they just made. It's only polite.

Next, get them excited about the outcome the first product they bought will enable for them. Remind them of what the new reality will be and get them to picture it.

That new reality is desirable, but it's not without problems. They'll be one step closer to their desired end state, but, there are now new problems.

Explain what the new issues they'll face are.

Next, say you've seen it before and you've created something to help them overcome those new problems. Explain what the solution is.

Get them to picture how this will further help them in their new reality.

Give them all of the details of the offer, including price, what's included, how it works etc.

Then you close with the offer itself. Mention the savings, potential gains etc. and hit them with the CTA to add it to their order.

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I've found this is the most effective way to improve your upsell take rate.

A lot of people will still ignore it. BUt, if you can get a decent number of people to buy, it could mean hundreds of dollars extra per day and thousands extra per month just by implementing a better format.

If you want the full template or to get my take on how to improve your upsell page, Join GM+ now.

Speak soon,

Pete "1 dollar into 2" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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