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Growth Models

Upsells - a few things to think on

Published 27 days ago • 1 min read

Feels like the topic of the day for me is upsells.

On 2 calls this AM upsells were the primary focus for getting a good funnel up and running.

And, in GM+, I did some video feedback to help improve the take rate of an upsell (you can get the same kind of feedback for your biz by joining here).

If that wasn't enough, I recently added a new course in GM+ about SLOs where I go into detail on some of the details about pricing structures for effective upsells.

I thought I'd take a second and talk about a few core things with upsells here.

Essentially, the upsell is there to help you recoup your ad spend on your $1 product funnel.

Honestly, you're likely gonna be losing money on the front-end product alone. So, you need a bump and upsell to help you claw that cash back.

What I tend to see is...

  • ~30% of people take the bump offer (this is usually what helps you break even overall)
  • 12-15% of people take the first upsell (this is where you start to actually make a little money)

If you don't have a bump and upsell, recouping your spend is hard.

So, what makes a good upsell?

A couple of things.

But most importantly, it's about solving the next problem the user will have.

The front end product solves a small problem. However, in solving it, you create a new problem.

This is what your upsell solves.

Let's say your front end is a simple system to help someone lose 10 lbs in 6 weeks without exercise.

The initial problem is losing weight. Once they've achieved that, they have a new problem.

Maintaining their new weight.

The upsell should give them what they need to solve that new problem. In this case, perhaps a maintenance plan to stay at their goal weight.

All offers are, essentially, a sequence of problems and solution.

Your job is to solve the problem they face today, and then be able to solve the problem they face tomorrow.

Do this with your upsell offers and you've got a golden system for bringing people in at greater revenue for your biz.

There are some other specifics to getting success with upsells which I'll cover in another email.

If you can't wait, check out GM+ where I've been sharing more info on them.

​Learn more about GM+ Now​

Speak soon.

Pete "sequential solutions" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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