Upsells - a few things to think on


Feels like the topic of the day for me is upsells.

On 2 calls this AM upsells were the primary focus for getting a good funnel up and running.

And, in GM+, I did some video feedback to help improve the take rate of an upsell (you can get the same kind of feedback for your biz by joining here).

If that wasn't enough, I recently added a new course in GM+ about SLOs where I go into detail on some of the details about pricing structures for effective upsells.

I thought I'd take a second and talk about a few core things with upsells here.

Essentially, the upsell is there to help you recoup your ad spend on your $1 product funnel.

Honestly, you're likely gonna be losing money on the front-end product alone. So, you need a bump and upsell to help you claw that cash back.

What I tend to see is...

  • ~30% of people take the bump offer (this is usually what helps you break even overall)
  • 12-15% of people take the first upsell (this is where you start to actually make a little money)

If you don't have a bump and upsell, recouping your spend is hard.

So, what makes a good upsell?

A couple of things.

But most importantly, it's about solving the next problem the user will have.

The front end product solves a small problem. However, in solving it, you create a new problem.

This is what your upsell solves.

Let's say your front end is a simple system to help someone lose 10 lbs in 6 weeks without exercise.

The initial problem is losing weight. Once they've achieved that, they have a new problem.

Maintaining their new weight.

The upsell should give them what they need to solve that new problem. In this case, perhaps a maintenance plan to stay at their goal weight.

All offers are, essentially, a sequence of problems and solution.

Your job is to solve the problem they face today, and then be able to solve the problem they face tomorrow.

Do this with your upsell offers and you've got a golden system for bringing people in at greater revenue for your biz.

There are some other specifics to getting success with upsells which I'll cover in another email.

If you can't wait, check out GM+ where I've been sharing more info on them.

Learn more about GM+ Now

Speak soon.

Pete "sequential solutions" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences ,

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

What if doubling your price didn't hurt your sales? Sounds crazy, I know. Doubling the cost of an offer feels like it would lead to... Lower conversions Annoyed customers A fast track to losing sales, revenue, and profit Here's the thing though. There's way more elasticity in your pricing than you'd think, and if you're not testing things, you're likely leaving easy money on the table. Here's 2 recent stories about playing with pricing to increase revenue and profit. First up, a story from a...

Yo! Quick one today as it's a Sunday and I'm trying to take it a little easier today. Black Friday is coming up. If you have a list of people who could fit into the below... Coaches Consultants Service providers Entrepreneurs Info product creators ... and you wanna make some easy moolah over the BFCM period, hit reply and let me know. I'm looking at onboarding a few new affiliates for the $1 Product Challenge. The offer is proven with other affiliates and my own cold traffic. All the swipe...

My goal for the last few months has been to become a better operator when it comes to ads. After all, if you understand the systems and processes to put $1 into advertising and get $1+ back, you can scale any offer. The fundamentals remain true across different ad platforms and so, when you've got the fundamentals down, you're good to go with any offer. You've just gotta learn the tactical approach for a new platform. One of the people I've been learning from is a lady called Evelyn Weiss....