Upsells - a few things to think on


Feels like the topic of the day for me is upsells.

On 2 calls this AM upsells were the primary focus for getting a good funnel up and running.

And, in GM+, I did some video feedback to help improve the take rate of an upsell (you can get the same kind of feedback for your biz by joining here).

If that wasn't enough, I recently added a new course in GM+ about SLOs where I go into detail on some of the details about pricing structures for effective upsells.

I thought I'd take a second and talk about a few core things with upsells here.

Essentially, the upsell is there to help you recoup your ad spend on your $1 product funnel.

Honestly, you're likely gonna be losing money on the front-end product alone. So, you need a bump and upsell to help you claw that cash back.

What I tend to see is...

  • ~30% of people take the bump offer (this is usually what helps you break even overall)
  • 12-15% of people take the first upsell (this is where you start to actually make a little money)

If you don't have a bump and upsell, recouping your spend is hard.

So, what makes a good upsell?

A couple of things.

But most importantly, it's about solving the next problem the user will have.

The front end product solves a small problem. However, in solving it, you create a new problem.

This is what your upsell solves.

Let's say your front end is a simple system to help someone lose 10 lbs in 6 weeks without exercise.

The initial problem is losing weight. Once they've achieved that, they have a new problem.

Maintaining their new weight.

The upsell should give them what they need to solve that new problem. In this case, perhaps a maintenance plan to stay at their goal weight.

All offers are, essentially, a sequence of problems and solution.

Your job is to solve the problem they face today, and then be able to solve the problem they face tomorrow.

Do this with your upsell offers and you've got a golden system for bringing people in at greater revenue for your biz.

There are some other specifics to getting success with upsells which I'll cover in another email.

If you can't wait, check out GM+ where I've been sharing more info on them.

Learn more about GM+ Now

Speak soon.

Pete "sequential solutions" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences ,

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

I recently added a new course on SLOs (self-liquidating offers) to the GM+ Community (you can get access to it here). But I wanted to share what I see as the most common mistake people make that stops their SLO from ever being successful. It's the same mistake a marketer I recently met with was about to make when launching their new offer. The error? Offering too much. Look, the whole point of an SLO or low cost offer is to quickly solve a small, painful problem the user has. And yet I still...

Yo! I noticed that, at some time in the past month or so, you checked out the $1 Product Challenge but decided not to buy. Which is cool. This ain't a hard sell from me. What it is, is a short notice. I'm playing around with the pricing for some new ads I'm setting up on the $1 PC. And, for the time being I'm testing it at it's original price of... ... you guessed it. $1. So, if you want to jump into the challenge and learn how to set up profitable products that identify the serious buyers,...

We're in the run-up to the Black Friday / Cyber Monday weekend. A huge opportunity for your biz as this is a month where people are gearing up and looking to buy. Your job is to craft an offer that's a no brainer. Something that provides enough value with a low enough threat for your customers to grab it without even thinking. Here's the thing. Don't wait until the BF/CM weekend to start your promos. START NOW. Here's what you need to do well over the BFCM weekend. A low cost offer (you can...