Some people have asked if the system I implement relies on selling high-ticket offers — getting someone in on a $2k+/month deal to make the numbers work.
Fair question.
But here’s the thing…
If you’re selling SaaS, a community, a productised service, or anything where your pricing is tiered or feature-locked — that’s not always an option.
Sometimes your customers just don’t need the top tier.
Or they’re not going to hop on a sales call.
Or you need volume, not just margin.
And that’s when a lot of the “classic” growth advice falls apart.
Because if you can’t raise your price or jam in a sales call, you need a system that works at your existing price point — and compounds.
That’s the challenge one of my SaaS clients faced.
They were at $3k/month in MRR.
Great product. Clear demand.
But they needed to scale the number of users — without blowing up CAC or spending months rebuilding funnels.
Here’s what we did instead:
🔍 First, we looked at how people actually discovered similar apps:
- Browsing the app store
- Conversations in peer communities
- Recommendations from friends
Then we used that to power a referral-based acquisition loop inside their onboarding (this is one of the 5-key stages in my ACCER Growth Strategy).
We incentivised users to:
- Leave an honest review in the app store
- Mention the product in relevant online communities
- Refer a friend who’d benefit
Each action earned another 7 days on their free trial (you've always got to have an incentive to get people to promote you).
Super simple. But it compounded fast.
The result?
- They became the #1 app in their category
- Brand recognition exploded
- Each customer brought in ~1.5 new users on average through referrals
- They scaled from $3k to $220k MRR — without funding, without high-ticket, and without chaos within 18 months.
And no, it wasn’t just some viral gimmick.
This was built as part of a larger system.
And a fun fact is this is where I really started to focus on the system behind growth. This win is what spawned ACCER, a simple system where where every part of growth feeds the next.
No fluff.
No funnels held together with duct tape.
Just one repeatable engine that adapts to your business model.
I’ll share the structure of that system soon.
But if your business can’t bolt on a $5k coaching offer…
This is what growth can look like instead.
Pete "referral ringleader" Boyle