What if you can’t sell high-ticket?


Some people have asked if the system I implement relies on selling high-ticket offers — getting someone in on a $2k+/month deal to make the numbers work.

Fair question.

But here’s the thing…

If you’re selling SaaS, a community, a productised service, or anything where your pricing is tiered or feature-locked — that’s not always an option.

Sometimes your customers just don’t need the top tier.
Or they’re not going to hop on a sales call.
Or you need volume, not just margin.

And that’s when a lot of the “classic” growth advice falls apart.

Because if you can’t raise your price or jam in a sales call, you need a system that works at your existing price point — and compounds.

That’s the challenge one of my SaaS clients faced.

They were at $3k/month in MRR.

Great product. Clear demand.

But they needed to scale the number of users — without blowing up CAC or spending months rebuilding funnels.

Here’s what we did instead:

🔍 First, we looked at how people actually discovered similar apps:

  1. Browsing the app store
  2. Conversations in peer communities
  3. Recommendations from friends

Then we used that to power a referral-based acquisition loop inside their onboarding (this is one of the 5-key stages in my ACCER Growth Strategy).

We incentivised users to:

  • Leave an honest review in the app store
  • Mention the product in relevant online communities
  • Refer a friend who’d benefit

Each action earned another 7 days on their free trial (you've always got to have an incentive to get people to promote you).

Super simple. But it compounded fast.

The result?

  • They became the #1 app in their category
  • Brand recognition exploded
  • Each customer brought in ~1.5 new users on average through referrals
  • They scaled from $3k to $220k MRR — without funding, without high-ticket, and without chaos within 18 months.

And no, it wasn’t just some viral gimmick.

This was built as part of a larger system.

And a fun fact is this is where I really started to focus on the system behind growth. This win is what spawned ACCER, a simple system where where every part of growth feeds the next.

No fluff.

No funnels held together with duct tape.

Just one repeatable engine that adapts to your business model.

I’ll share the structure of that system soon.

But if your business can’t bolt on a $5k coaching offer…

This is what growth can look like instead.

Pete "referral ringleader" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

You've probably already got all you need to scale your biz up. ... A proven offer. ... An audience (even if it's small)... Something people will pay for... assets that build trust in you and your expertise A lot of brands I work with have all the elements, but they're still not scaling. Why? Cause they don't have the structure. A simple system that brings in buyers, builds the trust, then promotes the main offer. When done right, this little system provides you with... More opportunities An...

Yo! In my last email I mentioned opening up a few spots to work 1:1 with people who want to build a lean, scalable system that adds big profit to their biz. No fluff. No new offers. No chasing organic algos. Just one system that brings in buyers daily and turns them into high-ticket clients. I’ve now put together the full breakdown of what that looks like. You’ll see: Exactly what we build (step by step) What you get when we work together How we get you sales within the first few weeks And...

Yo! Quick one. I’m opening up 3 1:1 spots to help people install the exact system I’ve used to: Bring in daily buyers Turn 5–10% into $5K to $25K clients Add $50K+ profit to businesses doing $10K+ months No extra team. No complex funnel builds. No content treadmill. Just one system, done properly. It’s not fully open yet ( still finalising the structure and price) but I wanted to give you a heads-up since you’ve already bought from me before. If you’re even slightly interested in scaling with...