What if you can’t sell high-ticket?


Some people have asked if the system I implement relies on selling high-ticket offers — getting someone in on a $2k+/month deal to make the numbers work.

Fair question.

But here’s the thing…

If you’re selling SaaS, a community, a productised service, or anything where your pricing is tiered or feature-locked — that’s not always an option.

Sometimes your customers just don’t need the top tier.
Or they’re not going to hop on a sales call.
Or you need volume, not just margin.

And that’s when a lot of the “classic” growth advice falls apart.

Because if you can’t raise your price or jam in a sales call, you need a system that works at your existing price point — and compounds.

That’s the challenge one of my SaaS clients faced.

They were at $3k/month in MRR.

Great product. Clear demand.

But they needed to scale the number of users — without blowing up CAC or spending months rebuilding funnels.

Here’s what we did instead:

🔍 First, we looked at how people actually discovered similar apps:

  1. Browsing the app store
  2. Conversations in peer communities
  3. Recommendations from friends

Then we used that to power a referral-based acquisition loop inside their onboarding (this is one of the 5-key stages in my ACCER Growth Strategy).

We incentivised users to:

  • Leave an honest review in the app store
  • Mention the product in relevant online communities
  • Refer a friend who’d benefit

Each action earned another 7 days on their free trial (you've always got to have an incentive to get people to promote you).

Super simple. But it compounded fast.

The result?

  • They became the #1 app in their category
  • Brand recognition exploded
  • Each customer brought in ~1.5 new users on average through referrals
  • They scaled from $3k to $220k MRR — without funding, without high-ticket, and without chaos within 18 months.

And no, it wasn’t just some viral gimmick.

This was built as part of a larger system.

And a fun fact is this is where I really started to focus on the system behind growth. This win is what spawned ACCER, a simple system where where every part of growth feeds the next.

No fluff.

No funnels held together with duct tape.

Just one repeatable engine that adapts to your business model.

I’ll share the structure of that system soon.

But if your business can’t bolt on a $5k coaching offer…

This is what growth can look like instead.

Pete "referral ringleader" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
Unsubscribe · Preferences

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

I’m starting the outreach for a new business venture today. Most people at this stage do the 'tactical' thing... They buy a list Hire a virtual assistant to spam LinkedIn asking for a call or promoting the offer And hope for a 1% reply rate. A huge waste of capital and time. With the new venture, I've spent the last week building out the architecture behind the offer. I’ve been mapping the 'Thread' that connects the first touchpoint to the final contract. Most businesses, even those doing...

I’m curious... What AI are you actually using? Or are you just "collecting" subscriptions? We’ve been debating this in GM+ lately because, frankly, the shine has worn off OpenAI for me. To give you some context, I’ve been an OpenAI power user since the start. But the 5.2 release? It’s woeful. I spend more time arguing with the "Custom GPTs" than I do getting actual work done. I guess they told it to stop being so sycophantic, now it's like a petulant little kid who doesn't like when you tell...

Yo! Quick one today. Curious about the one thing you’re stuck on right now when it comes to growth? Not tactics like running an ad, but the actual problem that’s slowing things down. I’m doing a bit of free thinking this week and replying personally. If you’re clear, just reply and tell me... ... what you’re trying to scale... what’s not working... what you’ve already tried... what you want to achieve No pitch on the back end of this. This just helps me see patterns and build the right stuff....