Here’s the uncomfortable truth…

The best product doesn’t always win. Yeah yeah, I know that we’re told the product makes all the difference.

Yes, a great product keeps people paying. But, the brands that win are the ones with the best marketing.

The brands who can keep on attracting volumes of new buyers.

Years back, Jay Abraham came up with the concept of the 3 rules of revenue growth:

1. Attract more buyers → Get more people through the door.
2. Increase transaction value → Raise your average order size.
3. Improve repeat purchases → Turn one-time buyers into loyal customers.

That’s it. Every revenue strategy worth a damn boils down to these three things.

The problem?

Something like a $1 product funnel will help you hit the first and second rule.

Which is crazy important. Get those 2 right and you can outmarket the competitio because you have quick paybacks and thus, theoretically unlimited reach.

There’s a chapter in this video I recorded which explains exactly why that’s so important.

​Watch that chapter here​

BUT…

It’s not the full system.

Focusing only on 2 of the 3 rules will bring you buyers, but not profit.

Tomorrow, I’ll follow up with what’s needed for the next stage to turn $1 product buyers into high ticket customers.

For now though, watch the video at that chapter where I explain why the 3 rules and self liquidating offers are so important now.

​Watch the video here ​

Pete “3 rules” Boyle