How many people on your email list do you think are actually ready to buy high-ticket right now?

... Not “interested.”
... Not “watching.
... Not “saving it for later.”

I mean genuinely ready. Like, they've got a credit card in their hand just looking for somewhere to spend their cash?

The real number is small.

Usually around 1–3%.

And yet, for years, we were all taught to build our businesses as if all our effort should go to hgh ticket alone.

... Run ads.
... Post content.
... Do outreach.
... Push people onto calls or webinars.
... Sell the big thing.

IN all fairness, this used to work. I closed loads of deals from free organic content back in the day. It was easier then because...

• Ads were cheaper.
• Organic reach was easier.
• Content actually got seen.
• And people had more easily accessible capital to deploy.

You could afford to market to the other 97% who weren’t ready… because the economics still worked when a few high-ticket deals closed.

That’s not the world we’re in anymore. Now, you'll see everyone complaining that...

• Ads are expensive.
• Algorithms are brutal.
• Attention is fragmented.
• And people are way more cautious with their cash (can you blaem 'em?)

I see this every day with business owners.

All the things that used to work are breaking down.

And they don't know why. the things that have sustained them for years are now costing them money.

The core problem behind all of this is structural.

Selling only high-ticket means you’re building a business around a tiny slice of your audience, and hoping you hit them at the exact right moment.

And the issue is, you cannot target ONLY that small slice of the audience.

Ads, content, social or whatever will get more engagement from the 97% who won't buy.

So when people focus only on high-ticket, they see engagement decline, sales drop, and revenue and profit plummet.

If you're seeing this in your business, know that it's not because you somehow got worse at marketing.

It’s because the game changed.

Buyers didn’t stop buying (there's still tonnes of businesses out there doing well).

They just stopped making big decisions without trust already in place.

Which is why the businesses still winning right now aren’t relying on one big offer.

They’re creating smaller buying moments.

Lower-risk entry points.

Ways for people to move from “watching” to “buying” before the high-ticket conversation ever happens.

High ticket still matters.

That’s where profit lives.

But it works because of what comes before it now, not instead of it.

And if you’ve been feeling that tension, that friction, that randomness in sales…

Good news: you’re not broken.

You’re just playing by rules that no longer apply.

If you want to see what those new rules actually look like in practice, and how to implement them so you can activate new buyers every month, check this out.

​I’ve laid them out inside the Monthly Offer System.​

It shows you how to stop relying on the 1–3%…

and start creating smaller buying moments that build trust before the high-ticket sale.

You can check it out here:

​Get instant access to the Monthly Offer System​

I’ll break it down more over the next few emails.

Pete "game changing Boyle