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I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.
A couple of days back I caught some criticism for saying that free lead magnets just aren't good enough. It was the usual spiel from me. People who pay once will pay again. Low ticket offers build a more engaged list. Yada yada yada. Well, someone took umbrage with and decided to message me about how wrong I was. Which is cool. You have your opinions, I have mine. I'm not so precious that I can't hear and consider another viewpoint. It doesn't bother me because I've seen how low-ticket offers...
I've started doing this thing in the GM+ Community where I set aside a few hours every week and offer video feedback. You send few key pieces of info and a link to what you want reviewed or audited. Then, I record a personalised feedback video as a response so you've got some ideas on how I'd try to remove the problem and get growth back on track. I've just hit publish on this week's post. However, this week I'm opening it to everyone. So, if you're facing a problem you don't know how to...
A couple of days back I did an analysis of a cool FB ad funnel I found in the wild. It's published in the GM+ Community. A member chimed in with some more detail about the person who runs the ads and, to cut a long story short, the ad creator is incredible. She's absolutely printing money through FB. But that's a story for another day. I spent some more time deconstructing how she runs such insane ads and here's the basics. Creates an ad Generates social proof by getting her community to...