100% action, 0% results
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For about three years, I ran my own business exactly the way I'm about to tell you not to. I had a LinkedIn presence I was feeding, an X (Twitter at the time) account I was feeding, Facebook ads running, SEO I was tinkering with, and a couple of partnership conversations on the go. All of it pointed, loosely, at one sales page. And I was doing this before AI, which means it was all manual. Monday to Friday I'd jump between the lot of it, keeping every plate spinning, feeling productive as hell. I was shipping stuff every single day. Then Friday came and I'd check the numbers. Every week I’d see… … X social posts created and shared These are the stats I was optimising for with this strat. But, sadly, the one thing I should have been focusing on wasn;t growing. Every week, sales would be sitting at 0. It is the most frustrating thing in the world. Working round the clock, pushing things out, but seeing no revenue growth. Before long, I started wondering if I was cut out for this life or if I should just pack it in and get a job. You see, I thought the solution was to simply do more. More content, more ads, more posts. And that would eventually fix itself, right? But, the desire to do more is actually the symptom, not the problem. The problem is not having a decent strategic plan that underpins the actions. Something that tells you what to focus on and why. When you have that, everything else falls into place. When you;ve got that plan, you start your week knowing the two or three things that matter, and you ignore everything else with a clear conscience. Not because you've suddenly got more discipline, but because you've got a map that already told you the rest is noise. … The ads you run point at a page built to convert the exact people the ads bring in. Each piece hands off to the next instead of starting cold from zero. And when that guru pops up on your feed and tries to tell youone extra tactic wil help you add another milly to your biz, you confidently ignore them. You know that their thing is not right for your plan, and you get back to working on the handful of actions that’ll grow your business. That's the difference between busy and productive. You’ll be doing the same level of work, but it’ll all finally be pointing the same direction. Which is the whole thing in one line. Growth doesn;t stall because your tactics are bad. It stalls because nothing connects them. I've seen it play out time and time again. And it's what led me to build the ACCER model in the first place. I've since used the same model, adapted of course, across multiple niches, industries, offers, and business models. And it's yet to fail me. Knowing how to build this as a strategy for your business is one of the best things you can do. Stop worrying about specific tactics, and work on the plan that binds them together. If you wanna know how to do that, watch this free training I put together on ACCER for you. Watch the free ACCER training now -> Pete "zero in the sales column" Boyle |