Growth Models

Yo! I've been diving deep and building a TONNE of stuff with Claude Code over the last few weeks (you need ot geton this if you're not). One of the big questions I've been asking myself is "is this generic AI Slop?". And I can confidently say that no - nothing I've created is AI slop. Here's why, and the mistake most people make with AI. A lot of folk are using AI to do the creative thinking bit. They're letting it... Plan the strategy Outline the idea Manage everything from single line...

You know that Noom breakdown I did a while back? It's been one of my highest-performing pieces. Number one on Google for "Noom Marketing" for years. Peretty much everyone who reached out to me after reading it wanted to know about the onboarding quiz. That big, carefully designed questionnaire that moves people through a psychological journey. By the time they hit the end, they're ready to buy. Noom built that with a team of expert psychologists, developers, copywriters and god knows who...

I'm putting the finishing touches on a free growth diagnostic quiz I've built. It takes about 2 minutes, asks you some questions about your business, then gives you a detailed personalised report on which area of your growth is the weakest, and what to fix first. Looking for some beta testers to try it and give me honest feedback before I launch it properly. Hit reply if you're interested in testing it and I'll shoot you the link. Pete "quiz building" Boyle

Had a few people ask me about the free growth audit, so figured I'd answer the common ones here. "Why's it free? What's the catch?" No catch. AI handles the heavy lifting now so it doesn't cost me a day of work like it used to. I'm testing this new process on more businesses. You get a free audit. I get to sharpen the system. If I think I can help beyond the audit, I'll say so. If not, I'll tell you straight. "Can one person really do what an agency does?" I was fractional CMO for a publicly...

I've banged on for years about how free leads are mostly worthless. I still stand by that. So why am I offering a free growth audit? Because the game changed. These audits used to take me an hour for a short one. A full day for a deep one. At that rate, giving them away made zero sense. Then I built AI agents trained on 12 years of my experience. They handle the data collection, the analysis, the pattern matching. It does all the heavy lifting for me. I can then look through everything that's...

Most businesses I talk to are doing all the right things. Ads. Content. Emails. SEO. Some are even trying to manage all fo these at the same time with a small team (which ain't easy). The thing they often find is that none of the actions lead into one another. Nothing compounds. SEO drives traffic... but the sales page can't convert. They're getting leads... but people just aren't buying. People are buying once... but they churn within month 1. One good month. One bad month. No idea why...

Know what's been bugging me for years? All the things I knew would help my business grow, but I never had time to actually do. The lead magnet I should've built. The email sequences I should've written. The onboarding flow that needed fixing. The SEO stuff I kept putting off. Not because I didn't know how. But becasue there were only so many hours in the day, and client work always won, cause it kept the lights on. Sound familiar? That changed for me about a month ago. I started using AI...