For a while, I got sucked into the shiny world of Conversion Rate Optimisation (CRO). And hey, it can be magic... for the right brand... with the right traffic. Who wouldn’t want a 6-figure bump from tweaking a headline or rewriting a page? But here’s the truth: Those CRO wins? They’re rare. That stuff only really works once you ALREADY got traffic and a system that works. Yet I see entrepreneurs with 100 visitors/month spending weeks optimising landing pages that, let's face it, barely...

Yo... Are you selling your people short? Here’s what I mean… We've all seen these industry leaders selling premium offers like hotcakes. And maybe you’ve thought, “Sure, they can pull that off… but my niche? No way.” But what if the real issue isn’t your niche… it’s how you’re thinking about them? Too often, entrepreneurs assume their niche isn’t willing to invest in premium offers, so they play it safe with low-priced ones instead. But in reality, every niche has people who are eager – and...

Yo! When clients aren't coming in, it's natural to think: "I need more leads!" It’s the go-to formula, right? Something everyone has been telling you for years "just add more people to your list". More leads equals more sales... or so the thought goes. So you might try new networking groups, experiment with a different social media platform, throwing money at an ad for a free lead magnet, or anything else to bump up those email list numbers. But here's the thing… Chasing leads and adding...