Yo! What if you’re sitting on a goldmine right now… and don’t even know it? One way to tell? You have expertise in something… …yet you don’t have a premium offer out there yet (meaning an offer priced at $1,000+)... Look, I've always said you make the real money with the high-ticket offers. A lot of folk have the reach, but they're not building towards that big ticket item and so they're leaving so much cash on the table. And it’s understandable to be in that position. Traditional marketing...

Yo! Have you noticed how complicated business advice has become? If you want to grow revenue, you’re told things like: "You need to post across seven accounts 4 times per day with perfectly optimised content." "Your content strategy must include blogs, podcasts, videos, and daily social posts." "You need to master SEO, email marketing, paid advertising, AND social media." With each new recommendation comes the stress and frustration of another item on your to-do list… another skill to master…...

Yo! A lot of business gurus recommend starting with a low-ticket offer. And their logic can sound pretty appealing. For instance, a low price makes it easier for new clients to say yes, while reducing their financial risk. It’s a way to demonstrate your expertise – and get clients hooked on you – before making a more expensive offer. Hell, I do a lot of this myself. But, if you've ever worked with me, you know that this low ticket strategy isn't where you start, it's actually the last piece...