3.12 ROAS on these AI ads!


Yo!

So I mentioned a while back that I want to move all my advertising to YouTube as I think it's a channel with a better future than Meta.

This is kind of a good news / bad news situation.

The bad news is I made exactly $0 from my YT ads.

I wanted to see cashflow climb back up again so I jumped back into FB ads.

The good news?

I spun up a quick campaign with a small budget of £20 / day to test thw waters.

After £100 in spend, I made over £300 back. Not too shabby.

These ads were written by AI.

The ad creative was designed with AI.

I just basically built out the campaign.

I thought I'd run through the campaign set up and the ad copy and creative for you in the below vid.

video preview

I'm now scaling that campaign to see just how far I can take it.

If you want to get the Custom GPTs I used to create these ads and access to the course I have on how to set up your campaigns, you can find them all in GM+.

And you can check it all out for $1 on the trial.

Get a $1 trial to GM+ here.

Any Qs, hit reply and let me know.

Speak soon,

Pete "back on meta again :(" Boyle

Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Leading on from yesterday's email about finding the right format for your audience, I stumbled across something. I was analysing some competitors in the space to see what kind of offers they're using that seem to work well for them. Came across some reviews of a pretty big name. 8-figure business Hundreds of thousands of followers Known by a lot of different people in the space ... dude made his name in that period where a bunch of people were selling the whole "start your own SMMA business"....

Are you selling solutions, or just adding a new problem to your customers? Cause honestly, if you're not sure you're probably turning away a good % of ideal customers and clients. Here's what I mean. I've been analysing my biz to see how best to scale in 2026. I started with my best clients of the last few years who were all.. $1M+ revenue (many were much more) Stacked resources (team, cash, tools etc) Proven products and offers ... and in most cases, I worked directly with the founder or...

Yo! I emailed yesterday about the potential for a review/audit service where I'd personally... Analyse your growth strategy Record a personal video with actionable advice on what to fix Create a simple action plan of fixes for you to follow At the end, you get a strategic analysis and action plan on what to fix to improve your growth. A couple of people said they'd be interested, so I've thrown together a simple page for you to check out with more details. If you're interested in me taking a...