profile

Growth Models

3.12 ROAS on these AI ads!

Published 7 months ago • 1 min read

Yo!

So I mentioned a while back that I want to move all my advertising to YouTube as I think it's a channel with a better future than Meta.

This is kind of a good news / bad news situation.

The bad news is I made exactly $0 from my YT ads.

I wanted to see cashflow climb back up again so I jumped back into FB ads.

The good news?

I spun up a quick campaign with a small budget of £20 / day to test thw waters.

After £100 in spend, I made over £300 back. Not too shabby.

These ads were written by AI.

The ad creative was designed with AI.

I just basically built out the campaign.

I thought I'd run through the campaign set up and the ad copy and creative for you in the below vid.

video preview​

I'm now scaling that campaign to see just how far I can take it.

If you want to get the Custom GPTs I used to create these ads and access to the course I have on how to set up your campaigns, you can find them all in GM+.

And you can check it all out for $1 on the trial.

​Get a $1 trial to GM+ here. ​

Any Qs, hit reply and let me know.

Speak soon,

Pete "back on meta again :(" Boyle

Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

Read more from Growth Models

Yo! Everyone's about to hit emailing hard this week with BFCM promos. I actually know a few folk who have already completed their sales promos for the year. They keep bringing it forward. I wonder if we'll ever get to the point of a Black Friday sale in like May. Anyway, I'm considering whether or not to run a BFCM sale myself. But before I switch into full promo mode, I wanted to give you a quick heads-up. If you want my help to scale properly in 2026, with a predictable system, daily...

about 18 hours ago • 1 min read

Quick one for you this morning while I shoot off to the farmers market. A lot of people think their funnel or offer is broken. Most of the time, it’s not. They’re just aiming it at the wrong people. When your ICP is even slightly off, everything feels unpredictable: wrong buyers vague messaging low-ticket that never ascends high-ticket that feels impossible to sell Good news is it's a reasonably easy fix. If you get crystal clear on who this is for, the restof the messaging woes become easy...

about 23 hours ago • 1 min read

I was chatting with a client the other day about tweaking their front-end offers. They know I’ve been running a lot of AI-based front-end tests, so they asked what’s working and what’s not so we could improve their system. (If you want similar help, hit reply, I’m taking on a few people at the minute.) Here’s what I told him… Yes, AI-based offers sell. If the positioning is right, they sell very well. But if you set them up wrong, you leave a tonne of money on the table. Let me show you. I...

1 day ago • 2 min read