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Growth Models

7-11-4 rule of sales

Published 3 months ago • 1 min read

Someone in GM+ brought my attention to an old Google Study which outlines the 7-11-4 rule.

Google's research showed people needed to...

... Spend 7 hours with your brand (consuming content etc)
... Across 11 touchpoints
... Covering 4 channels/formats

... before they'd feel comfortable buying from you.

The more I've analysed, tested, and studied this, the more true it seems to be.

In fact, if you analyse a llot of the major players out there, they have full systems to create this kind of engagement and usher people towards a sale.

(I'll be breaking this down in detail in the Ascension Workshop).

Sounds like a lot, right?

I mean, 7 hours of content is manageable, but how do you then ensure you're hitting 11 touchpoints, and 4 channels etc.

... Do you have to go back to the drawing board and start creating like mad?

... Do you need to set up new social channels to fulfill the "4 formats/channels" rule?

... Do you need to pad your content to get those watch time numbers up?

Short answer, no.

If you've been in business for any amount of time, you likely have all of the details you need to get this set up super quick.

You just need to know how to repurpose what you've already got.

​I'll be going through some simple methods to achieve this in the ascension workshop.​

So, if you want to better ascend your lead sand customers to high-profit offers, join us and get the deets on how to build an automated system that creates the 7-11-4 system.

​Join the Workshop Here​

Pete "7 hours" Boyle

P.S.

Want a little more direct help from me? Here's a few ways I could help out.

​

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

Analysing and experimenting with growth marketing

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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