A thing of beauty


I want to show you a move a top-tier marketer is pulling this weekend.

And honestly… it’s exactly how you should be using low-ticket products in your business too.

He’s a big name in his space. Been around for years. Built a bunch of offers inlucidng...

  • Courses
  • Templates
  • Systems
  • Workshops.

The usual, right?

Because it’s Black Friday, every day he’s promoting one of them for $1.

Just a dollar - a pure $1 product approach is a wonderful thing to see.

Now this stuff looks simple... a lot of pewople would mistake such low cost stuff for desperation...

It’s not.

He’s doing something most people completely miss when promoting offers ot their audience.

These low ticket offers are there to filter for buyers.

When you have multiple low-ticket offers, you’re not just “making a bit of money”.

... You’re segmenting your list.
... You’re finding the people who will actually buy again.
... You’re identifying demand in different pockets of your audience.

Most importantly, you're filtering high-intetn for the back end of ACCER where you turn a one-time purchase into a high-ticket client or repeat buyer.

And all without burning out.

Here’s why this strategy works so well:

Let's say you've got a list of 10,000.

Every week you send a message that says "buy my high-ticket offer".

You'll get almost no sales as only 1-3% of your audience are looking to spend the big bucks right now.

And, unless they know you and love you, that ask has...

... Too much friction.
... Too big a leap.
... Too much commitment.

But if you say “grab this small thing you can use today to solve that little problem”…

Far more people take it.

They buy once, which means they’re primed to buy twice. And in fact, the thing theyve bought for a couple fo bucks, makes the big ask seem less risky cause you've shown your expertise and what you can do.

But also, you've now got a segment of your audience you KNOW are buyers. So you know who to focus your efforts on.

That’s the real play here.

Not the $1.

not the sale itself.

It’s the buyer identification machine behind it.

And like I said, this guy knows what he;s doing. As I teach in all my systems, the $1 product also has...

  • A bump
  • Multiple upsells
  • A clear next step

While everyone else is panicking trying to get Black Friday attention, he’s probably pulling $50–$100 per customer from $1 products alone.

Every single day.

Off $1 products.

You can do the same thing...

... Monthly cash injections.
... New buyers identified.
... Warm leads flowing straight into your high-ticket pipeline.

If you want me to help you set this up properly, the BFCM bundle I’ve put together gives you everything you need.

You’ll get...

  1. your first month of GM+ ($99 value)
  2. A custom low ticket funnel plan built for you ($97 value)
  3. 3 courses on selling more efficiently ($297 value)

... all for only $47.

And as you'll be in there through December regardless, you'll get access to the new thing I'm putting together.

It;s the Monthly Offer System which will show you how to create 12 low ticket offers, and promote them every month without exhausting your audience.

Basically, the system used to generate monthly cashflow injections and filter for high intent buyers

If you want to stop relying on hope and start running predictable buyer-driven promotions, grab it here.

Speak soon,

Pete "loves seeing people use $1 products" Boyle

Vagrants, Vagabonds, and Villains Ltd, Unit 16535, 13 Freeland Park, Wareham Road, Poole, Dorset BH16 6FA
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Growth Models

I've spent ~10 years helping digital brands grow. I share what I know and what I'm experimenting with in this newsletter.

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