AI is helping me generate leads for 6 cents...
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You know that Noom breakdown I did a while back? It's been one of my highest-performing pieces. Number one on Google for "Noom Marketing" for years. Peretty much everyone who reached out to me after reading it wanted to know about the onboarding quiz. That big, carefully designed questionnaire that moves people through a psychological journey. By the time they hit the end, they're ready to buy. Noom built that with a team of expert psychologists, developers, copywriters and god knows who else. You'll see similar quizzes across the web as well. I've analysed brands like Mad Muscles using them. I've always wanted my own version, butthe $30 / month quiz builders were always a bit.... weak IMO. So I built one from scratch using Claude. 30+ questions. Custom scoring across five growth stages. A personalised diagnostic report at the end with specific recommendations based on where the business is actually stuck. Not generic. Not "here are 10 tips." Actual, specific analysis. Cost per report: six cents. Sounds super impressive, right. And thanks to AI, everyone feels like they can do this sort of stuff. But it wasnt as simple as "hey Claude, make me a quiz". When I tried that and gave it some basic reference material, we ended up with a 6 question quiz with vague scoring. Everyone got the same recommendation at the end regardless of their answers. Which is exactly what happens when you let the tool make the strategic decisions. I spent four or five days of back and forth with this thing. Rewriting questions. Fixing scoring logic. Testing edge cases. Making sure someone with an ads problem doesn't get told their referral system is broken. The building was fast. That's the bit nobody talks about. I recorded a quick Loom walking through the whole thing, how the quiz works, the report page, the intake system, all of it. It;s about 10 mins long, but it's a great example of the kind of things non-devs like me can now create. Worth a watch if you're interested in how this stuff actually gets built (not the "just prompt it bro" version)... I'm sharing more of these behind-the-scenes breakdowns inside the community. The builds, the logic, the stuff that doesn't make it into a polished case study. https://growthmodels.co/community/ Pete |